PPC Weekly News Review – #1 February 2024

A new feature in the demand generation campaign allows you to freely manage the activity of the attached product feed. From now on, it is possible to quickly enable or disable it in the campaign settings.
source: Google Ads Panel
What does this mean for you?
The ability to enable and disable the product file will save you time – you will no longer need to create a new campaign to make this change.
When creating texts in Meta Ads, the system, thanks to AI, can generate its own suggestions based on the text entered.
What does this mean for you?
Adding multiple text variations can improve the performance of your ad – with the new Meta feature, it can make the process much easier for you. Remember, however, to always verify the accuracy of the resulting texts before publishing them or treat them as inspiration.
When creating responsive GDN ads in Google Ads, a window appeared under the preview view, allowing you to select the individual ad elements you want to see.
source: Google Ads Panel
What does this mean for you?
Thanks to the new functionality, the configuration of elements in the preview does not have to be imposed by Google – you have a chance to check how the ad will look in any layout you choose.