PPC Weekly News Review – #1 February 2024

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PPC Weekly News Review – #1 February 2024d-tags
09 February 2024
Check out what's been happening in the PPC world lately! Meta support in ad text creation and useful features in Google Ads!

1min.

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Posibility to Add and Remove Product Feed in Demand Gen Campaign

A new feature in the demand generation campaign allows you to freely manage the activity of the attached product feed. From now on, it is possible to quickly enable or disable it in the campaign settings.

Posibility to add and remove product feed in Demand Gen campaign

source: Google Ads Panel

What does this mean for you?

The ability to enable and disable the product file will save you time – you will no longer need to create a new campaign to make this change.

Proposal of Text Variations in Meta Ads

When creating texts in Meta Ads, the system, thanks to AI, can generate its own suggestions based on the text entered.

What does this mean for you?

Adding multiple text variations can improve the performance of your ad – with the new Meta feature, it can make the process much easier for you. Remember, however, to always verify the accuracy of the resulting texts before publishing them or treat them as inspiration.

 

Configurable Preview of Responsive Display Ads

When creating responsive GDN ads in Google Ads, a window appeared under the preview view, allowing you to select the individual ad elements you want to see.

Configurable preview of GDN ads components

source: Google Ads Panel

What does this mean for you?

Thanks to the new functionality, the configuration of elements in the preview does not have to be imposed by Google – you have a chance to check how the ad will look in any layout you choose.

Author
Michał Szydlowski
Author
Michał Szydłowski

Junior SEM Specialist

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Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021