PPC Weekly News Review – #1 January 2024

More detailed impressions share data is now available in selected parts of the Performance Max campaign insights.

To enter the explanations, click on the campaign insights, select those with available explanations and then click “View more”.

source: Google Ads Panel

source: Google Ads Panel

What does this mean for you?

With the new data, you will find out why your ads were displayed less frequently than those of the listed sites.