PPC Weekly News Review – #1 June 2024

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PPC Weekly News Review – #1 June 2024d-tags
07 June 2024
Check out what’s new in the world of PPC from last week - event details and information labels in Meta Ads, and changes in Google Ads experiments!

1min.

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Event Details in Instagram Ads

Meta Ads now enables advertisers managing professional accounts on Instagram to create ads for both online and offline events with detailed event information. In addition to the event name and start date, these ads will include a special reminder action button, allowing users to keep track of event information and adjust their plans accordingly.

Event Details in Instagram Ads

source: Meta Ads Panel

What does this mean for you?

Event detail ads are excellent for increasing awareness of your event, building interest among potential attendees, and maintaining high attendance rates through special reminder notifications about the event’s start.

Info Labels in Meta Ads

When creating ads in Meta Ads, it will now be possible to add information labels that help highlight the brand and build trust among the audience. These labels are designed to emphasize key details of the offer, such as free shipping or free returns.

Info Labels in Meta Ads

source: Meta Ads Panel

What does this mean for you?

From now on, you can enrich your ads with important consumer-centric information that can influence purchasing decisions, similar to the callout assets in Google Ads. Once you add the information labels, the system will automatically display those with the highest potential to increase results.

Default End Date for Google Ads Experiments

Starting June 1, any Google Ads experiment without a specified end date will automatically be set to end on August 23, 2024.

What does this mean for you?

Google Ads experiments can no longer be run without a defined end date – if not specified, the system will set the aforementioned date by default. However, it will still be possible to manually change this date before the experiment concludes.

Author
Michał Szydlowski
Author
Michał Szydłowski

Junior SEM Specialist

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Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

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