PPC Weekly News Review – #2 June 2024

When adding an audience group in Meta Ads, two tabs appear allowing you to view available interests, behaviors, and demographics, highlighting either the most relevant groups or those with the largest size.

source: Meta Ads Panel

What does this mean for you?

Thanks to the update in detailed targeting options, after introducing the initial audience groups, suggestions for other groups will be displayed, which can significantly facilitate further targeting.

Google Merchant Center now allows you to manage and create new Google Ads campaigns directly from its panel by navigating to the “Marketing” section and then to “Advertising Campaigns.”

source: Google Merchant Center Panel

What does this mean for you?

In addition to the option to create a new campaign, you can view all active product and Performance Max campaigns, as well as the set budgets and statistics within a selected time frame, such as ad clicks, ad conversions, cost, and cost per conversion.

Google announces that as of August 30, 2024, the old Google Ads interface will no longer be available, obligating everyone to use the new version of the panel, which has been available for some time.

What does this mean for you?

If you are still using the older version of the Google Ads interface, it is advisable to switch to the newer version now to get accustomed to the slightly changed layout. The refreshed interface features five main sections on the left side: Campaigns, Goals, Tools, Billing, and Admin.

Canva now offers design templates specifically created for graphics and videos intended for Performance Max campaigns in Google Ads. Additionally, integrating Canva with the Google Ads application enables direct exporting of designs to the linked account.

source: Canva

What does this mean for you?

The collaboration between the two platforms can significantly simplify and speed up the process of creating and utilizing graphics and videos for Google Ads campaigns. Prepared templates with appropriate dimensions can be easily customized to fit your vision and needs.

Read more about the available options here.