PPC Weekly News Review – #2 February 2024

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PPC Weekly News Review – #2 February 2024d-tags
16 February 2024
Find out from this blog post what changes have happened in the PPC area in the past week. Read on now and expand your knowledge!

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New Campaign Type Selection View

Recently, a new way of presenting the available campaign types during the creation process has become noticeable in Google Ads.

a new way of presenting the available campaign types

Source: Google Ads panel

What does this mean for you?

Next to the name of each type of campaign, you will see icons that speed up the process of selecting a campaign, illustrating where the adverts will be displayed (e.g. You Tube, Gmail or Google Maps).

Possibility to Edit Performance Max Campaigns More Easily

On some accounts, when you enter a particular asset group (with products only), information appears about what you can change in it. One click takes you to the settings, where we have the option to add graphics, ad text, headlines and URL.

edycja komponentów

Source: Google Ads panel

What does this mean for you?

Be careful – if you start editing the product file group in this way, it loses its purpose and transforms into a regular Performance Max campaign asset group.

Author
Author
Weronika Strzeżyk

Junior SEM Specialist

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Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021