PPC Weekly News Review – #2 March 2024

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PPC Weekly News Review – #2 March 2024
15 March 2024
Learn about the latest updates in Google Ads from the past week. Read this post right now and stay up to date!

1min.

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Limited Number of Location Exclusions

On some Google accounts at the campaign level, it has been observed that there is a limitation in excluding more than 124 country locations. Excluded locations exceeding this limit in already active campaigns will not be removed. The limitation applies only to newly added locations.

limit of excluded locations

Source: Google Ads panel

What does this mean for you?

If not all undesired locations are excluded and “presence or interest” is selected in the location options, there is a possibility of displaying, clicks (etc.) from places outside the list of those selected.

Changes in the Verification Process for Local Services Ads

Starting from the United States, Google is implementing changes aimed at combating spam and potential fraud related to identity theft. Initially, this will primarily affect advertised legal services.

changes in local ads services

Source: https://searchengineland.com/google-local-services-ads-verification-update-438137

What does this mean for you?

If your advertised business falls into the categories specified by Google, you should prepare for increased verification from their end. Instructions regarding the required actions should be sent to you via email from Google. Failure to comply with these instructions may result in the discontinuation of your ad display.

Displaying Advertised Products in 3D

A new option has emerged enabling the presentation of products in 3D format, but currently, it is only available in the United States. This functionality will allow potential customers to “place” a specific product into their space and see how it may look in their environment.

Displaying advertised products in 3D

Source: https://support.google.com/merchants/answer/13675100?hl=en

What does this mean for you?

To utilize this solution and generate greater audience interest, you can create a 3D model of your product yourself and upload it to Google Merchant Center, or you can seek assistance from CGTrader, Epigraph, Ocavu, and VNTANA.

Author
Author
Weronika Strzeżyk

Junior SEM Specialist

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Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe