d-tags 2min.
Comments:0
(No Ratings Yet)
Loading...On Google Ads accounts, you can enable dynamic company name and logo – they will be generated based on the website that the ads are directing to. You can activate them in ad assets.
[Ads & assets > Assets > More > Account-level automated assets > More > Advanced settings]
Source: Google Ads Panel
What Does this Mean to You?
Enabling these options may result in Google getting the logo and name from the website, which could be of average quality. It is recommended to disable these extensions to have greater control over ad content.
In the campaign summary, we have had access to columns from the ‘Setup’ section for some time now. Thanks to them, we can control, for example, the number of disapproved ads, disapproved keywords or eligible images.
[Campaigns > Columns > Modify columns]
Source: Google Ads Panel
What Does this Mean to You?
Selecting these columns for campaign summary will allow for faster and greater control over the ads.
From now on, at the ad set level in Meta Ads campaigns, you can select reels in Instagram profiles (public) as an ad placement.
Source: Facebook Ads Panel
What Does this Mean to You?
When selecting this option, it’s worth reviewing the profiles where our ads are displayed and, if necessary, excluding the inappropriate ones.
Starting from July 31, 2024, Google is expanding the scope of our EU User Consent Policy to also include users in Switzerland.
What Does this Mean to You?
You must obtain user consent for:
You must also:
For more helpful information, visit the EU User Consent Policy help page.
Custom search terms are now also available in video campaigns.
[Tools and Settings > Audience Manager > Custom Segments > Add New]
Source: Google Ads Panel
What Does this Mean to You?
This solution allows for more precise targeting of audiences in video campaigns.
