PPC Weekly News Review – #3 May 2024

The functionality previously known primarily from Google Ads search advertising will now find its place in Facebook Ads. Thanks to the new update, it will be possible to add sitelinks to your ads.

Sitelinks will be displayed in a scrollable carousel under the main ad image or video, and when users click on a specific link, they will be redirected to the corresponding landing page.

This option will only be available when selecting the conversion location “Website” for the objectives Traffic, Engagement, Leads or Sales. The minimum number of required links to subpages is 3, and the maximum is 20.

source: Meta Ads

What does this mean for you?

Thanks to the option of adding links to subpages in Facebook Ads, you will be able to present your offer to a potential customer even better and more accurately, without involving them in having to search the site themselves. The appearance of this option is also an interesting visual feature, enriching the form of ads.

When setting the target CPV (cost-per-view) bid for a specific ad group in Google Ads, it is possible to choose the automatic bidding option. The system will determine the CPV on its own based on the user’s provided budget, campaign duration, and ad format.

source: LinkedIn

What does this mean for you?

If you are not sure or do not know how much to set the CPV for an ad group, the system can do it for you, taking into account the other selected settings.