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Loading...Google Ads now allows access to even more detailed statistics thanks to new views in the “Products” section of Performance Max campaigns. After the recently added “Product Types” tab, it is the turn of the “Categories”, “Brands” and “Custom Labels” tabs. These certainly allow for a more accurate analysis of the results related to the products offered.
source: Google Ads Panel
From now on, in Demand Gen campaigns, it is possible to experiment with A/B testing of different videos and images, helping to choose the variant with the best performance.
Importantly, these experiments will work in channels such as Discovery, Gmail and YouTube and will allow testing of any type of image and video.
source: Google Ads Panel
Google has added a new filtering option in the Audience Insight statistics, enabling detailed analysis of the conversions achieved and greater insight into the segments.
source: Google Ads Panel
Google is focusing on transparency in the display of statistics. From now on, when comparing results with each other, discovering a change will be more intuitive thanks to the corresponding colors – weaker changes will be marked with a lighter shade and stronger ones with a darker shade.
source: Google Ads Panel
