PPC Weekly News Review (20.11.2023 – 24.11.2023)

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PPC Weekly News Review (20.11.2023 – 24.11.2023)
27 November 2023
Check out what's been happening in the PPC world lately! New tabs in the product section in Performance Max, A/B testing in Demand Gen and significant changes in statistics analysis!

1min.

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New Product Segmentation Options in Performance Max Campaign

Google Ads now allows access to even more detailed statistics thanks to new views in the “Products” section of Performance Max campaigns. After the recently added “Product Types” tab, it is the turn of the “Categories”, “Brands” and “Custom Labels” tabs. These certainly allow for a more accurate analysis of the results related to the products offered.

screen of the Google Ads Panel

source: Google Ads Panel

A/B Testing of Images and Videos in Demand Gen Campaign

From now on, in Demand Gen campaigns, it is possible to experiment with A/B testing of different videos and images, helping to choose the variant with the best performance.

Importantly, these experiments will work in channels such as Discovery, Gmail and YouTube and will allow testing of any type of image and video.

screen of the Google Ads Panel

source: Google Ads Panel

Filtering by Conversions in Performance Max Campaign Audience Insight

Google has added a new filtering option in the Audience Insight statistics, enabling detailed analysis of the conversions achieved and greater insight into the segments.

screen of the Google Ads Panel

source: Google Ads Panel

Comparisons in Statistics Marked by Color

Google is focusing on transparency in the display of statistics. From now on, when comparing results with each other, discovering a change will be more intuitive thanks to the corresponding colors – weaker changes will be marked with a lighter shade and stronger ones with a darker shade.

screen of the Google Ads Panel

source: Google Ads Panel

Author
Michał Szydlowski
Author
Michał Szydłowski

Junior SEM Specialist

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Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe