6 Podcasts to Boost Your SEO
First on our lists are the podcasts posted as a part of the Search Engine Journal Show. They tackle various topics, from SEO and PPC to content and digital marketing.
The Search Engine Journal Show podcasts are hosted by Loren Baker, who chats with the best specialists in digital marketing and SEO. The series has already over 300 episodes, suiting the interests of both marketing specialists and e-commerce owners, though there is definitely more content for the former. Nevertheless, it’s one of the best podcast series to watch if you want to expand your knowledge about SEO and marketing.
If you’re looking for the best SEO podcast for beginners, you need to check out our new series: True SEO Crimes. It’s dedicated to people like you – website owners who wish to improve their visibility and attract organic traffic.
As the name suggest, the True SEO Crimes podcast deals with the common problems that haunt websites, starting with UX. It’s hosted by our Head of SEO, Gosia Kwiecień, so it’s a great opportunity to learn something more about SEO.
Targeted at website owners, but also delving into details, the Search Off the Record podcast is also one of the best series dedicated to SEO. It’s worth noting that it’s prepared by Google itself.
This podcast is hosted by for experts in general: Gary Illyes, Lizzi Sassman, Martin Splitt and John Mueller, all working in Search Relations. What’s really worth your attention, is the fact that apart from general topics for website owners, this series tends to organize Q&A podcasts – usually based on questions in social media like LinkedIn or even from conferences like brightonSEO.
Hosted by Gael Breton and Mark Webster, the Authority Hacker Podcast is a great, broad source of knowledge. Similarly to the Search Engine Journal Show, this series has also over 300 episodes, focused on SEO, content creation, website building, affiliate marketing and online marketing.
These podcasts deal with the latest insights, as well as focus on key aspects related to running your website. Thus, they’re perfect for both slightly less experienced website owners and veteran SEO specialists.
This podcast series is quite larger than the previous ones, with over 2600 episodes to listen to. Hosted by Neil Patel & Eric Siu, these podcasts tackle not only SEO, but rather a wide array of different topics related to marketing. What’s more, they come in an easily digestible format – about 10 minutes long episodes released every day.
We strongly recommend these podcasts to a more advanced audience: marketers and SEO specialists, though they also discuss some topics that might suit beginners.
From book recommendations, to explaining how to approach and manage your brand strategically – that’s the Brand Master Podcast for you. You’ll find there numerous interviews with the best marketing experts, and many podcasts presenting and explaining the examples of successful strategies. Although it’s targeted mostly at “branding professionals”, as a business owner you will still find helpful and comprehensible insights in many of the episodes, so we strongly recommend it!
Personally, I love Rand Fishkin’s podcasts, I could listen to them over and over again. I’ve gone through plenty of episodes that he was in. I really recommend “233 | Rand Fishkin – How to do market Research (Audience Intelligence Tips)” in the Brand Master Podcast.
If you want to improve your SEO, don’t limit yourself to listening only to SEO-oriented podcasts. Instead, expand your knowledge in other digital marketing topics as well.
If you listen to materials about UX, general marketing or even IT, you will also gain valuable insights that you can later use as a part of your SEO strategy. UX will help you with website design, marketing will help you with content, IT will be an aid when optimizing the performance of your website – you can gain a lot of useful insights without focusing strictly on SEO, so don’t hesitate and do it!
SEO for Podcasts is important, so you might try to find the best SEO-related podcasts through organic searches, but let’s be real – it would be time-consuming. Instead, you can do the following:
There are many useful podcasts that will help you gain more knowledge about SEO and boost your website. Even if you’re a beginner, you might start from the broader topics and switch to the more demanding series when you’re ready. Remember to divert your attention to UX, IT and marketing podcasts as well – it will help you improve your SEO anyway.
Don’t know whether podcasts are the best way for you to gain knowledge about SEO? Check our article on podcasts vs. webinars – perhaps the second option is better for you?
If you’re a beginner, we recommend listening to our new True SEO Crimes series or Search Off The Record.
Yes, podcasts also need SEO to attract an audience. What’s more, you need to think about podcast SEO before recording – otherwise, you’re exposing your site to potential keyword cannibalization.
You’ll find most podcasts on Spotify or on the website of the particular series. However, you might also try other platforms, like YouTube.
SEO SEM Agency based in Europe