How to Create an Ad That Will STAND Out? + [VIDEO]

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How to Create an Ad That Will STAND Out? + [VIDEO]d-tags
22 November 2023
In today's fast-paced world, where consumers are bombarded with a staggering number of advertisements daily, it's become increasingly challenging for brands to make their mark. Crafting an ad that not only captures attention but also lingers in the memory of your audience is an art form that requires a strategic approach

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Did you know that an average person sees up to 5,000 ads every single day? So, how could you create one that will stand out in this ad jungle? Today I will share some tips on how to create an advertisement that will be remembered.

Watch the video, or read the transcription below.

Know Your Audience

If you already have a product or service to advertise, the next step is to know your audience. Think about who are you targeting, and what makes them tick. You should understand their preferences, interests, and hobbies and create a message that will resonate with them.

A good example of tailoring the message is targeting women or men. For example, Dove doing a social advertisement about real beauty that specifically targets women.

USP (Unique Selling Proposition)

If you know your audience, you should know what makes them buy your product. What is special about your product that will make them buy it? Your ad should communicate its value, showing why your product is better than the competition.

This is called USP (Unique Selling Proposition) and makes your product unique.

Objective

Before creating an advertisement, you should know the objective of the whole campaign. Determine the specific goal of your ad: whether it’s to raise conversions or traffic to the website or simply to bring a message to your audience. Remember that your ad should have a very clear purpose.

If you already have these three elementsÔÇöknowing your audience, your USP, and the purpose of your adÔÇöyou can start creating an advertisement.

And now I will give you some tips on how to create an ad that will be remembered among your audience.

Tips on Creating Memorable Ads

Storytelling

Try to create a story. Storytelling is the way your audience will remember your ad and resonate with it. The best story is the one that holds your audience’s attention from the beginning to the end.

The thing to helps you achieve it is emotions.

Emotional Appeal

Engage your audience with emotions. It can be joy, happiness, or even sadness, as sadness often resonates well in advertisements. Ads using emotions are more memorable.

Catchy Slogan

Use a slogan that will be remembered, short, and repeated during your ad. For example, Nike’s “Just Do It,” Coca-Cola’s “Open Happiness,” or Apple’s “Think Different.”

Repetition

Imprint your ad in your audience’s memory through repetition. Repeat not only the ad itself but also make elements like visuals or themes quite similar.

Humor or Surprise

Use humor or surprise in your ad. These unexpected twists or jokes will make your ad stand out and leave a lasting impression.

Creative Visuals

Create consistent and high-quality visuals. Use tools like Canva, Visme, and Photoshop, or hire a company for video advertisements.

Test and Iterate

Test your ads. Create different versions targeting the same audience and see which works better. Also, distribute your advertisement among different platforms to reach a broader audience.

For graphics use platforms such as Google Ads, Facebook Ads, and Instagram Ads, and for videos use YouTube or Instagram. If youÔÇÖre using an omnichannel strategy, and using different platforms, remember to keep your ads consistent.

Monitor Analytics

Keep an eye on analytics. Check the engagement rate, click-through rate, and reach of your ads. Use this data to optimize your campaign and fine-tune your marketing efforts.

User-Generated Content

Engage your audience in creating your ads. Encourage user-generated content to involve them more in your advertisements.

The Takeaway

These tips can help you create an ad that will be remembered. Reach out to our experienced ads team to get help in creating your own viral campaign!

Author
Kasia Zielosko Marketing Delante
Author
Kasia Zielosko

Marketing Team Leader

Krak├│w

She is responsible for the company’s marketing. She specializes in lead generation, international marketing, content marketing and analytics. Privately, she is a dog mom, saxophonist, macram├ę braider and travel lover.

Author
Kasia Zielosko Marketing Delante
Author
Kasia Zielosko

Marketing Team Leader

Krak├│w

She is responsible for the company’s marketing. She specializes in lead generation, international marketing, content marketing and analytics. Privately, she is a dog mom, saxophonist, macram├ę braider and travel lover.

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Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe