Google has been testing the display of the ‘choose a place in your area’ label for some time now for users who search for a particular keyword on their devices. There is no specific place in the Google Ads dashboard where you can turn this feature on – your ads are likely to display with this keyword if you have set the exact location in the resource.
Similarly, tests are being conducted on the display of text that describes the type of destination to which the user will be redirected after clicking on the ad. In this case, such a destination will simply be a website (not, for example, an app). This will certainly make it easier to find the desired results more quickly.