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Loading...You can now create a single ad in Meta Ads that directs traffic to both your Facebook Page and Instagram profile. Additionally, you can customize the creative for each channel individually.
source: Meta Ads Panel
In campaigns with the “Traffic” objective, select “Instagram or Facebook” as the conversion location at the ad set level. Then, at the ad level, after uploading your main image, you’ll see the option to “Customize for Instagram.” Here, you can upload a different image that will be shown on Instagram placements. Facebook ads will use the default call-to-action (CTA) button “Visit Page,” while Instagram ads will display “Visit Instagram Profile.”
source: Meta Ads Panel
What does this mean for you?
You can now tailor your messaging more precisely to your audience on Facebook and Instagram by using different creatives within a single ad. This increases the likelihood of capturing user attention in each channel and aligns your content with the platform’s specific context. The result? Greater engagement and more efficient use of your advertising budget.
Meta has introduced a new cross-channel conversion optimization feature for campaigns with the “Sales” objective. The system now determines where users will be directed after clicking your ad—whether to a website, a mobile app, or a combination of both—all within a single ad.
If you choose the Advantage+ placement option, Meta will automatically direct users to the destination where they are most likely to convert: a website, an app, or, if the app is not installed, the app store. For the manual placement option, you can set a primary destination (website or app) and a secondary destination (e.g., app store).
What does this mean for you?
You no longer need to create separate campaigns for apps and websites. This feature allows you to manage your budget more effectively by directing users to the destination where they are most likely to convert. It’s a straightforward way to improve campaign performance and optimize costs.
Google Ads has rolled out new recommendations in Performance Max asset groups to help you achieve an “Excellent” ad strength rating. Now, each asset category (images, videos, headlines, logos) includes specific guidance on how many additional assets you should add to improve ad strength.
source: Google Ads Panel
Ad strength evaluates the relevance, quality, and diversity of your ad’s text and assets. It indicates how well your creative aligns with Google’s best practices for optimal performance. However, it’s important to note that ad strength doesn’t always directly correlate with account performance.
What does this mean for you?
With these new recommendations, it’s easier to identify which campaign elements to improve to make your ads more engaging and aligned with Google’s guidelines. This is an opportunity to better tailor your campaigns to user expectations and enhance their overall quality.
