Google Announces December 2024 Core Update

Google emphasizes that the December Core Update focuses on aspects different from the November update. However, industry observations indicate that websites that previously gained visibility after the November changes are now experiencing declines. The back-to-back nature of these updates may come as a surprise, but the pace of Google’s updates in 2024 shows no signs of slowing down—potentially setting a similar tone for 2025.

Wondering what’s next? The key will be to monitor drops or gains in visibility in the coming weeks. As seen, fluctuations in SERPs are particularly noticeable with this update:

It’s advisable to hold off on drawing conclusions or making strategic changes until the update rollout is complete. Google has stated that the process will take about two weeks, meaning it’s expected to conclude around December 24–25th.

For more information about Google Core Updates, visit the Google Developers page on Core Updates or follow updates on Google Search Central on X.