PPC Weekly News Review – #3 January 2024

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PPC Weekly News Review – #3 January 2024d-tags
26 January 2024
Check out what's been happening in the PPC world recently! Useful features in Google Ads and upcoming changes to consent mode.

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New Regulations – Consent Mode v2

Due to new regulations, changes to user information collection policies will come into force later this March. According to the updated rules, it will be mandatory to allow a user, when accessing a website, to give permission only for the consents selected by them relating to the processing of personal data. For more information, see this blog post.

Image Upscaling Enhancement in Google Ads

With the new feature, the size of the image uploaded to Google Ads will be automatically adjusted to meet minimum size requirements and scaling will not result in a loss of quality.

Image upscaling enhancement in Google Ads

source: https://support.google.com/google-ads/answer/12508575

What does this mean for you?

If you have an image that does not meet the minimum requirements, from now on it will be possible to implement it into your Google ad – its size will be increased by artificial intelligence. Your adverts will be more effective if the image material is adapted accordingly.

Option to Remove Draft Campaigns in Google Ads

When a campaign is started and abandoned during creation, the draft version of the campaign is displayed in the main view, which can interfere with the readability of the panel. Removing it required completing the setup configuration and was relatively time-consuming. From now on, it is possible to get rid of unwanted drafts much more quickly.

Go to the “Overview” tab and find the “Draft campaigns” card. If you hover the cursor over a particular draft version, it will be possible to select “Remove”.

Option to remove Draft Campaign in Google Ads

source: Google Ads Panel

What does this mean for you?

Until now, deleting drafts was only possible by completing the campaign configuration. The view of drafts interfered with the clarity of the panel and with this method you will get rid of an annoying problem.

Author
Michał Szydlowski
Author
Michał Szydłowski

Junior SEM Specialist

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Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

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