PPC Weekly News Review – #3 June 2024

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PPC Weekly News Review – #3 June 2024d-tags
27 June 2024
Stay updated with the latest PPC innovations. Read this article to update your knowledge on the recent changes in Facebook Ads!

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Ad Scheduling in Sales Campaigns on Meta Ads

On some accounts, it is now possible to schedule the timing of selected ads in campaigns with the objectives “purchase” and “app promotion.” Prior to this update, the ability to set a schedule for specific ads was only available in Advantage+ shopping campaigns.

harmonogram reklam w facebook ads

Source: Facebook Ads panel

What Does this Mean to You?

Thanks to this update, you can now schedule ads with different timings within a single ad set, eliminating the need to create multiple ad sets.

Text Length Adjustment in Meta Ads

Another improvement available in Meta Ads campaigns is the automatic adjustment of displayed text in ads.

dostosowanie długości tekstu w reklamach facebook ads

Source: Facebook Ads panel

What Does this Mean to You?

After enabling this option, Meta will display the first line of ad text only when it deems it will enhance ad effectiveness.

Flexible Ad Formats in Meta Ads

Dynamic ad creative is being replaced with the “flexible” ad format.

elastyczny format reklam w Facebook Ads

Source: Facebook Ads panel

What Does this Mean to You?

By choosing this option, you allow the Meta panel to decide which ad format to display to the user in a given place and time (flexible ad allows for up to 10 videos/photos and up to 5 headline, ad text, or description options). This can help increase campaign effectiveness.

Author
Author
Weronika Strzeżyk

Junior SEM Specialist

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Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021