How to Reach Rich People on Facebook Ads?

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How to Reach Rich People on Facebook Ads?d-tags
28 June 2024
Learn how to more likely reach higher income earners, increasing the effectiveness of your campaign. Read our blog
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Where to Start?

Is it even possible to target ads to wealthy individuals on Facebook? Of course, there’s no single button that will make your campaigns visible only to affluent people. However, by using the tricks we recommend below, you will significantly increase the chances of your ads being shown to higher-income individuals.

Discover 9 ways to target your ads in Facebook Ads to wealthier people!

Frequent Travellers

Targeting frequent travelers in Facebook Ads can be effective because independent travelers usually have a larger wallet, which indicates their higher disposable income. Even if someone travels for business purposes, it usually means they earn more money. Such audiences are more open to new experiences and premium products, which increases the effectiveness of an advertising campaign.

Targeting frequent flyers Facebook Ads

Source: Facebook Ads panel

Education, Job Positions

It is a good idea to focus on positions related to higher income, such as CEO, business owner, executive positions, doctors, lawyers, etc. 

Attention: Facebook has a limited database of job titles, so sometimes you have to try different variations. In addition, some users may enter prestigious titles for themselves, even though they do not match reality, which may cause some interruptions in accurately reaching the target audience.  However, it is worth experimenting to optimize reaching the right people, especially since we do not have a direct button to reach ONLY the rich. 

targeting education and job positions Facebook Ads

Source: Facebook Ads panel

Luxury Interests Targeting

Some interests are particularly popular among the wealthy, such as playing golf, polo, sailing, and exclusive cars like Bentleys. These are often identified with a luxurious lifestyle. However, there are also individuals who, although not wealthy, may be passionate about these areas. Targeting these interests can therefore help reach wealthier audiences, but at the same time attract people of different wealth statuses. 

targeting luxury interests Facebook Ads

Source: Facebook Ads panel

People Who Prefer High-Value Goods

Facebook has an option to target people who prefer high-value goods. It seems to be available in non-English speaking countries (not including the EU). At the moment, the visibility of this audience includes countries such as India, Indonesia, Brazil, the Philippines, Mexico, South Africa, Malaysia, Turkey, Chile, Argentina, Pakistan, Saudi Arabia and the United Arab Emirates.

people who prefer high-value goods

Source: Facebook Ads panel

Targeting by Household Income (Available in the US)

Another method of targeting the affluent in the Facebook Ads panel is an option available only in the United States. Ads can be targeted to people living at addresses with zip codes that are among the top 5%, 10%, 10-25% and 25%-50% with the highest average household income.

Targeting by household income Facebook Ads

Source: Facebook Ads panel

Target Affluent Locations

Limiting the campaign’s reach to areas where the population with higher financial status lives is also a good approach. You can carefully select cities, neighborhoods, provinces or define a proximity around these locations, which allows you to reach the target group of affluent people more effectively. There are better and worse areas in every country, so it makes sense to select the best ones to maximize the effectiveness of your campaign and reach the most relevant audience.

Target affluent locations Facebook Ads

Source: Facebook Ads panel

Business Page Admins

People who manage company websites often represent companies or businesses that may be thriving, which may indicate a higher level of income. Adding this option in combination with others can be a good step in reaching a more relevant audience.

targeting on Facebook Ads business page administrators

Soure: Facebook Ads panel

Lookalike Audience of Your Converters

Creating groups of similar audiences is particularly effective if you have a database of customers who have converted with you. Facebook, for example, allows you to create a group of similar audiences with different degrees of similarity (1-10%). The smaller the percentage range, the more similar the group will be to our existing customers in terms of demographic and behavioral characteristics. However, the effectiveness of groups of similar audiences may be limited if we do not have a large amount of conversion data.

Targeting similar audiences with your Facebook Ads converters

Source: Facebook Ads panel

Age of Users

After setting the above guidelines in the Facebook Ads channel, it is also a good idea to limit the targeting age. If you are targeting wealthier individuals, it is worth setting the targeting age to 30+, because few people before 30 have a larger financial wallet.

targeting the age of Facebook Ads

Source: Facebook Ads panel

Summary

There is no one universal method to ensure success in reaching affluent people in the Facebook Ads panel. The options presented above can only increase the effectiveness of reaching this target group. The key to achieving the desired results is to experiment with different strategies and constantly adjust the campaign. Each ad campaign is unique, and effectiveness can depend on many factors, such as ad quality, targeting and current market trends.

Author
Author
Weronika Strzeżyk

Junior SEM Specialist

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

Author
Author
Weronika Strzeżyk

Junior SEM Specialist

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

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Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021