PPC Weekly News Review (4.12.2023 – 8.12.2023)
Google is testing new types of assets available at the responsive search ad level in the search network. They allow the user to enter the headline and text of the ad to be displayed in selected campaigns. In addition, it will be possible to set a start and end date for their display.
The Meta Ads manager will now suggest the minimum audience size needed for a set of ads to come out of the learning phase when optimising for specific events, such as purchases.
Meta also points out that increasing the audience size will help achieve the optimisation goal, but will not necessarily guarantee results.
A new solution tested in Google’s search results has recently been noticed – paid results are separated from organic results by a clear line.
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