PPC Weekly News Review – #4 January 2024

Meta Ads follows Google and introduces automatic ad adjustments. It will be possible to enable them on an account level, or select specific areas from those listed: campaign structure, audience, creative and format, delivery and engagement & spend and schedule.

You can manage automatic upgrades in the “Account Overview” section.

Source: Facebook Ads panel

Source: Facebook Ads panel

What Does this Mean For You?

Automatic adjustments can noticeably speed up work on an advertising account, but full automation is not recommendable. It is a good idea to make changes manually after reviewing recommendations.

Google has introduced its most advanced AI model, Gemini, an artificial intelligence to assist advertisers.

All you need to start using this option is to provide your site’s URL. Based on this, Google will help create a campaign by generating relevant ad content, such as ads and keywords.

Source: https://blog.google/products/ads-commerce/put-google-ai-to-work-with-search-ads/

This update is now available in the English-language version of Google Ads in the United States and the United Kingdom. It will be added to all English-speaking users over the next few weeks, and other language versions will also be available in the coming months.

What Does this Mean For You?

This solution will help create campaigns in a faster time and with less effort. You will be able to approve all resources, including the images used, before launching the campaign.

In Meta Ads placements on some accounts, the ability to select a Facebook profile as an ad display destination has appeared. An ad displaying on a specific profile is likely to state that it is not associated with the owner of that account.

Source: Facebook Ads panel

What Does this Mean For You?

Checking this option will mean that ads will be displayed on Facebook profiles. Selecting these placements is a matter worth thinking about, as the content on such profiles may not be in harmony with your brand vision.