PPC Weekly News Review – #4 January 2024

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PPC Weekly News Review – #4 January 2024d-tags
02 February 2024
Take a look at the news brought by the last week of January! Automatic adjustments and the ability to show up in Meta Ads profiles, as well as AI assistance in creating Google Ads campaigns.

2min.

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Meta Ads Automatic Adjustments

Meta Ads follows Google and introduces automatic ad adjustments. It will be possible to enable them on an account level, or select specific areas from those listed: campaign structure, audience, creative and format, delivery and engagement & spend and schedule.

You can manage automatic upgrades in the “Account Overview” section.

Automatic adjustments in Meta Ads

Source: Facebook Ads panel

Automatic adjustments in Meta Ads

Source: Facebook Ads panel

What Does this Mean For You?

Automatic adjustments can noticeably speed up work on an advertising account, but full automation is not recommendable. It is a good idea to make changes manually after reviewing recommendations.

Artificial Intelligence Helps Create Campaigns in Google Ads

Google has introduced its most advanced AI model, Gemini, an artificial intelligence to assist advertisers.

All you need to start using this option is to provide your site’s URL. Based on this, Google will help create a campaign by generating relevant ad content, such as ads and keywords.

AI Gemini in Google Ads

Source: https://blog.google/products/ads-commerce/put-google-ai-to-work-with-search-ads/

This update is now available in the English-language version of Google Ads in the United States and the United Kingdom. It will be added to all English-speaking users over the next few weeks, and other language versions will also be available in the coming months.

What Does this Mean For You?

This solution will help create campaigns in a faster time and with less effort. You will be able to approve all resources, including the images used, before launching the campaign.

Ability to advertise on specific Meta Ads profiles

In Meta Ads placements on some accounts, the ability to select a Facebook profile as an ad display destination has appeared. An ad displaying on a specific profile is likely to state that it is not associated with the owner of that account.

Meta Ads profile feed ads

Source: Facebook Ads panel

What Does this Mean For You?

Checking this option will mean that ads will be displayed on Facebook profiles. Selecting these placements is a matter worth thinking about, as the content on such profiles may not be in harmony with your brand vision.

Author
Author
Weronika Strzeżyk

Junior SEM Specialist

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Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe