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Loading...Google Ads is introducing automatic product addition from your website to your Google Merchant Center account. If your website uses structured data markup on all landing pages with your products, Google will be able to index them and automatically add them to the data feed in Google Merchant Center.
This feature will not be automatically applied to Shopping and Display ads.
source: Google Ads/Google Merchant Center Panel
What does this mean for you?
This change certainly simplifies the management of advertising your products. However, if you want greater control over which elements of your offer are presented online, you can disable the automatic product addition feature.
Brand restrictions and brand exclusions are now available in the campaign settings in Google Ads.
source: Google Ads Panel
What does this mean for you?
By excluding brand names, ads will not appear in search results when they pertain to certain brands, products, or services. As for brand restrictions, they will reduce traffic, so be sure to exclude only necessary brands.
In Facebook Ads campaigns, it is now possible to add a promo code to the displayed ads.
source: Facebook Ads Panel
What does this mean for you?
The option to feature a promo code in the ad along with a button to quickly copy it can certainly encourage your audience to explore your offer and make cheaper purchases.
Starting July 1, 2024, the fee for Google Ads displayed in Spain, Turkey, and Italy will change.
What does this mean for you?
If your ads are displayed in any of the mentioned countries, the updated fees will appear on the statement/invoice for July 2024 and subsequent months.
