SEO News #6/2024

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SEO News #6/2024d-tags
30 June 2024
What's new in the world of SEO in June? Today we have 3 news for you, regarding Instagram, AI Overview and Google Spam Update from June.

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June was surprisingly quiet in the SEO world—there were no leaks or core updates. But a few new things are worth noting, so let’s get started.

Instagram Posts Appear in Search Results

As part of the Perspectives feature in search results, Google now shows us posts from Instagram. We’ve been observing this situation for about two weeks now. So far, the SERPs were dominated by results from Twitter (X), YouTube, and Reddit. We’re watching to see if this changes, but it’s worth considering investing in IG for SEO.

Source: https://x.com/VorticonCmdr/status/1804546699106336848/photo/1

As you can see, the SEO title doesn’t work perfectly yet (as in “Instagram”), but generally, it’s a topic worth following for the next months.

June Google Spam Update Rolled Out on June 27

On June 20, Google’s next anti-spam update began. The update implementation lasted a week and ended on Thursday, June 27, 2024. However, this is not an update related to link-building, AI, or content generation. It focuses on some techniques that violate Google’s policies, but who, how, and why will be affected, specifically – this we don’t know. Keep an eye on it, and if you notice your rankings getting worse, it’ll be a clear sign that it’s time to re-familiarize yourself with Google’s rules! And maybe bite into E-E-A-T a bit more?

Source: https://status.search.google.com/incidents/QdUeCQx3LRVbzQ3E7FiD

AI Overview – Google is Testing Link Tabs Above AI Content

According to Barry Schwartz from SE Roundtable, Google has developed a new look for AI Overview and is testing it on a trial group. For some users, the cards are only displayed after clicking the “Show more” button (picture on the left); for others, they are visible at the top (right picture). It looks pretty good!

Test group vs regular view:

Source: https://x.com/bart_goralewicz/status/1805974324391686548
Source: https://www.seroundtable.com/google-ai-overview-link-cards-top-37633.html

It’s clear that Google is working hard on this project, so the end result may be a bit less scary than Reddit predicted just a month ago (check our SEO News #5 to see what the fuss was about).

Author
Ola Drewniak SEO Content Team
Author
Ola Drewniak

Content Specialist

An editor by profession. She has been working in marketing for the past 5 years — first in the social media teams of Krakow publishing houses, then in SEO and copywriting, until she finally decided to excel in content marketing and combine her organizational skills with her extraordinary linguistic sense of style. She works on content projects at Delante, conducting content audits, arranging content plans, and creating content for the most demanding clients. Privately, a cat behaviorist, future dog trainer, and a lover of tattoos and RPG games.

Author
Ola Drewniak SEO Content Team
Author
Ola Drewniak

Content Specialist

An editor by profession. She has been working in marketing for the past 5 years — first in the social media teams of Krakow publishing houses, then in SEO and copywriting, until she finally decided to excel in content marketing and combine her organizational skills with her extraordinary linguistic sense of style. She works on content projects at Delante, conducting content audits, arranging content plans, and creating content for the most demanding clients. Privately, a cat behaviorist, future dog trainer, and a lover of tattoos and RPG games.

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Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021