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Loading...On some accounts in video campaigns, it is possible to display up to 5 videos, headlines, calls to action, and ad texts at the same time.
Source: LinkedIn
What Does this Mean to You?
It’s likely that with large numbers of impressions, such diversity in texts can significantly enhance the performance of your ads. Additionally, we are still awaiting Google statistics that will allow us to analyze, for example, which headlines yield the best results and which ones are recommended for improvement.
From now on, when clicking on a phone number in certain ads, we will see a QR code on our screen that we can scan to immediately connect with the given number. We will also be able to send the number to ourselves via SMS or email.
Source: LinkedIn
What Does this Mean to You?
This functionality can facilitate contact with our company (faster initiation of calls, ability to save the number).
In Demand Gen ads, there’s a feature available for automatic video generation. This option is pre-selected, but you can choose to disable it.
Source: Google Ads panel
What Does this Mean to You?
The situation is similar to that with automatic videos in Performance Max campaigns – such videos may not be of the best quality and may not align with the company’s image. It is recommended to disable this option.
