PPC Weekly News Review – #2 April 2024

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PPC Weekly News Review – #2 April 2024d-tags
12 April 2024
Check out the latest news that emerged in the world of PPC last week. Read the article and find out how you can use them!

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Changes in YouTube Ads

On some accounts in video campaigns, it is possible to display up to 5 videos, headlines, calls to action, and ad texts at the same time.

you tube ads in google ads

Source: LinkedIn

What Does this Mean to You?

It’s likely that with large numbers of impressions, such diversity in texts can significantly enhance the performance of your ads. Additionally, we are still awaiting Google statistics that will allow us to analyze, for example, which headlines yield the best results and which ones are recommended for improvement.

New Type of Google Ad Assets

From now on, when clicking on a phone number in certain ads, we will see a QR code on our screen that we can scan to immediately connect with the given number. We will also be able to send the number to ourselves via SMS or email.

QR code with phone number in google ads

Source: LinkedIn

What Does this Mean to You?

This functionality can facilitate contact with our company (faster initiation of calls, ability to save the number).

Automatic Video Generation in Demand Gen Ads

In Demand Gen ads, there’s a feature available for automatic video generation. This option is pre-selected, but you can choose to disable it.

Automatic video generation in Demand Gen ads

Source: Google Ads panel

What Does this Mean to You?

The situation is similar to that with automatic videos in Performance Max campaigns – such videos may not be of the best quality and may not align with the company’s image. It is recommended to disable this option.

 

Author
Author
Weronika Strzeżyk

Junior SEM Specialist

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Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe