TOP 10 SEO Writing Tools To Use in 2020

TOP 10 SEO Writing Tools To Use in 2020
08 July 2020
Knowing which of the top SEO writing tools to use can prove invaluable to achieving desirable results when you do SEO writing - the method of writing compelling pieces of content that don’t just capture your target audience’s attention and engages them within your website but also helps your site rank well on top of the search engine results pages (SERPs).
It’s like getting a twofer (a.k.a two for one) So, in SEO writing, you get two valuable variables with your SEO-friendly content - your target audience and the search engine “spiders/crawlers.” In this article, we will share the best SEO article writing tools that will help you write and publish highly-targeted and well-optimized content for your web pages. Let’s begin.

Here are the 10 Top SEO Writing Tools that You Can Find Ultra Useful:

    1. Ubersuggest
    2. SpyFu
    3. Google Search Results
    4. Answer The Public
    5. Google Trends
    6. Portent’s Generator
    7. Social Animal
    8. IsItWP Headline Analyzer
    9. Surfer SEO
    10. Grammarly
Before we elaborate on each of these SEO content writing tools, take note that some of these tools can be a variation of the others. I will let you decide which variation is best for you. So, make sure to take some time to read and learn more about each of these content writing tools for SEO. Now, first things first - keyword research.

1. Ubersuggest Keyword Research Tool

Keywords are the foundation of search engine optimization. So, it’s only fitting that we include keyword research as one of the top SEO tools when it comes to writing content for websites. Ubersuggest is one of the most used keyword research tools because it offers free service, especially if you only need to do a quick search. Besides search volume and target region selection, the tool also features other important factors such as SEO difficulty, paid difficulty, and cost per click of each keyword. a screenshot of Ubersuggest - one of the best SEO article writing tools Also, the tool shares other keyword ideas and content ideas that you can use for your topic. a screenshot of Ubersuggest other useful features for SEO content writing

2. SpyFu Competitor Keyword Research

In today’s highly competitive digital world, it is no longer enough to do keyword research for your website - researching the keywords used by your top competitors can help you target profitable terms to use for your site content. SpyFu’s tools include the keywords used by your competitors, such as keyword rank gains, newly ranked keywords, and most valuable keywords. Other than keywords, the tool features different types of research opportunities for your competitors, such as SEO, PPC, Backlinks, and heaps of other reports. a screenshot of SpyFu competitor keyword research tools - one of the top SEO content writing tools

3. Google’s People Also Ask Section

In case you don’t know this yet, there are gold nuggets in Google’s search results - particularly the section that says “people also ask.” You can leverage these questions as your content ideas or even part of your headings in your blog posts. Also, answering these questions can help you rank well in voice search since users tend to ask full-sentence questions than type one to three search terms. Let’s say, for example, that You need to write an article about orphan pages in SEO. Let’s assume that your target primary keyword is “orphan pages.” Google’s People Also Ask section will look like this: a screenshot of Google’s People Also Ask section - one of the top content writing tools for SEO What’s more, you can use the questions listed in this section as your heading ideas - this time, you can not only get a twofer but more - the search engine “crawlers,” your target audience via browser search, and those that use voice search.

4. Answer The Public

Answer The Public (ATP) is a lot similar to Google’s People Also Ask section. But unlike Google, ATP can pull up questions about products, services, and brands, and compare the results to come with a more targeted and optimized topic search. a screenshot from Answer The Public - one of the best SEO tools for topic research

5. Google Trends

If you’re running out of topics to write or if you’re simply torn between two topics, Google Trends can help you decide which one to choose, based on the topic’s popularity in search in a particular region and even globally. This tool allows you to compare multiple search terms across several different categories and search types, such as web search, image search, new search, and Google Shopping, and YouTube search. a screenshot of Google Trends - SEO content checker for trending topics

6. Portent’s Content Idea Generator

Portent’s Content Idea Generator can help you come up with a bunch of title ideas for your pieces of content that are catchy and click-worthy. The tool generates titles based on proven tactics and methods that help drive web traffic and backlinks to your web page content. Some are intriguing, some are full of movies, books, and celebrity references, and some are down-right funny and interesting. a screenshot of Portent’s Content Idea Generator - one of the top SEO writing tools

7. Social Animal

Another tool that can help you come up with topic ideas for your blog posts is Social Animal - this tool is particularly helpful if you want to implement the Skyscraper Technique. This tool helps you find the most liked and shared content about a keyword or search phrase. Then, you can leverage the ranking topics that the tool shows you, and build an even better, even more interesting, and an even more optimized piece of content out of the topics. a screenshot of the ranking articles in Social Animal - one of the best SEO writing tools

8. IsItWP Headline Analyzer

Remember that headlines establish the first impression to your target audience - it is what catches their attention and piques their interests. So, your headline must be reader-optimized as it is SEO-optimised. IsItWP Headline Analyzer helps you make sure that your headline is catchy and well-optimized through the following criteria:
  • Overall score
  • Word balance
  • Word count
  • Uncommon words
  • Power words
  • Common words
a screenshot of headline analysis by IsItWP Headline Analyzer - one of the most useful SEO article writing tools
  • Emotional words
  • Headline length
  • Sentiment
  • Headline type
another screenshot from IsItWp Headline Analyzer
  • And most importantly, how it will look in Google search results.
a screenshot from IsItWP Headline Analyzer - showing how the headline looks on Google search result

9. Surfer SEO Content Editor

Surfer SEO Content Editor arguably leads the pack among the top SEO writing tools. The tool helps you with creating top-notch, keyword-rich, and well-structured content, whether you’re writing a blog post, landing page, or an e-commerce copy. The tool guides you in beating your competitors’ top-ranking web pages by coming up with a better content structure in terms of word count, the number of headings, paragraphs, bold words, and images. a screenshot of Surfer SEO Content Editor - one of the leading SEO content writing tools Also, it helps you achieve the perfect keyword density by providing the number of times each target keyword and the related term should be used in the content. a different screenshot from SEO Surfer Content Editor Most notably, the tool gives you the topic and questions to answer. another screenshot from Surfer SEO Content Editor

10. Grammarly

Grammarly helps you check your content for spelling, grammar, and plagiarism across almost all devices or writing apps that you use. Also, it can help you optimize your content for different variations of English, such as American, British, Australian, and Canadian. The tool can also assess your overall correctness, clarity, engagement, and delivery. Most interestingly, your tone of voice and word count. a screenshot of Grammarly - a writing analysis tool

Final Thoughts

SEO content writing can be a pretty exhausting task - you need to ensure the utmost quality from keyword research to researching a topic that is relevant and useful to your target audience, creating a content structure that is SEO-friendly, and publishing an interesting and compelling content at the end of it all. Remember that you are not only competing with heaps of your competitors - you are also vying for the top ranking spots in the search engine results and for the attention and time of your target audience. So, make sure that it is all worthwhile. However, if SEO content writing is not your cup of tea and using the top SEO writing tools would cost you more time and energy, you can always tap the expertise of SEO experts and content writers to do the nitty-gritty tasks for you.  
Mateusz Calik
Mateusz Calik

Managing Partner

Managing Partner, has been building Delante since 2014. Responsible for international SEO strategies. He has a strong analytical approach to online marketing backed by more than 12 years of experience. Previously associated with the IT industry, as well as the automotive, tobacco, and financial markets. Has experience in creating scaled processes based on agile methodologies.

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