Website Footer. What Should It Include and How Does It Affect SEO?

Website Footer. What Should It Include and How Does It Affect SEO?

What is a website footer and what should it include? Do its components affect the SEO of your page? In today’s entry, you’ll find answers to the above-mentioned questions. Keep reading!

Table of contents:

What is a website footer?

When browsing various websites (and developing your own one), you probably pay attention to the design, layout, menu navigation, or usability. Sometimes, you encounter pages that seem less useful or more complex to navigate than others, but you actually aren’t able to determine what’s the reason for that.

A footer is one of the elements that we usually don’t pay a lot of attention to but it actually frequently helps us navigate the site. A footer is located at the very bottom of the website. Its content is usually determined by the nature of a given page.

So, what elements should your website footer contain, and how to design it? We’ll try to answer your questions and provide you with exemplary ways of implementing a website footer.
technical seo website footer help

What to include in a website footer?

1. Contact details

Perhaps your potential customer decides to contact your company after scrolling the whole page. You can make the task easier by placing your contact details in the footer – it can be your email address, phone number or even a contact form. Thanks to it, users won’t need to go back to the top of your site to find the contact tab.

website footer with contact info
Contact details and a map in an exemplary website footer. Source:

If you aim at encouraging users to visit your office in person, provide a map with directions in the footer.

2. Sitemap

A sitemap, which is an extra menu in the footer, is one of the most frequently used elements. It facilitates website navigation, makes it possible to provide more links to subpages, and supports SEO by showing Google robots how to navigate the page.


There are plenty of elements that can be included in a website footer:

  • contact details,
  • sitemap,
  • terms and privacy policy,
  • links to social media,
  • newsletter subscription,
  • recently published blog entries,
  • information about awards or certificates,

However, it doesn’t mean that you have to include all of them. First and foremost, a website footer should be functional, so stay moderate and transparent.

Although there are diverse opinions concerning this subject, the majority claims that a website footer has a slight impact on SEO. Thus, when creating this page element, think mainly about users and functionality, not about SEO – Google will certainly appreciate it.

Marketing Team Leader - Kasia

Marketing Team Leader

Marketing and employer branding responsible since 2017. She wants Delante to be heard! Her experience has made her love design and analytical thinking, and that's how she approaches every task. A lover of travel and music, discovers new series in her free time or grabs the saxophone.
Comments (2)
  1. Great to hear that! There’s always room for improvements when it comes to SEO 🙂 Remember that you don’t need to include all the elements we mentioned in the article – just choose what’s right for your website!

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