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Loading...What is SEO for E-commerce?
Search Engine Optimization (SEO) for e-commerce can be a pretty daunting and tedious task because it involves a lot of factors to make sure that your website shows on top of the Search Engine Results Pages (SERPs) whenever your ideal customer searches for your products or services online. However, SEO is not just about ranking on top of your competitors in the search engine results pages. Also, if you abuse SEO practices such as spamming your website with keywords and “buying” too many links to build your website’s backlinks, just to rank higher... the search engines, especially Google, will penalize your web pages and drop you down to the lowest ranking websites in the second or the tenth page of the search results. If such a thing happens, your target customers won’t be able to find you and buy your products because according to a study, almost 100% of the time, people only click on the links that appear on the first page of the search engines. 33% of the traffic goes to the web page in the first position, 18% goes to the link in the second position, and the traffic percentage degrades from there. This is why getting expert e-commerce SEO services is essential to make sure that you tread on the right path of search engine optimization, and your online store or website won’t be compromised. Today, we will talk about why every e-commerce website needs SEO in 5 easy points. So, feel free to take some notes or bookmark this page. Here we go.Here are 5 Reasons Why Every E-commerce Website Need SEO:
- drives more organic traffic,
- establishes your website reputation better,
- sets you apart from your competitors,
- displays your products effectively,
- saves you more time and money.
E-commerce SEO Helps Drive More Organic Traffic to Your Website
Organic traffic is the website visitors you get from unpaid advertisements on the search results. This kind of traffic gets through your website once your target audience finds your web pages displayed on top of the first page of the search engines as they search. Then, these ideal customers click on your pages. Now, SEO helps your website rank higher on the search engine results pages, so you get more click-throughs to your website. And by the way, if your website gets more click-throughs—this means clicks from one web page to another inside your website, it signals the search engines that your website is a significant source of content and this is a great factor to bump your web pages up the search results if they’re not on the first position yet. So, while it’s important to make sure that your web pages will rank on top of the first page of the search engines, it is equally essential to write content that is “appealing” or “clickable” to your target audience—especially the meta title and meta description. Take a look at this example below:
You’re looking at the search result of a Whey Protein Powder product. The meta title is the one in bigger blue fonts while the meta description is the smaller black fonts. We’ll talk about how the stars ratings, reviews, and the price got in there... just a little later.
SEO for E-commerce Establishes Your Website Reputation Better
So how do we get a good business reputation online? Your answer might be:- make sure to get a lot of great reviews from raving customers to create trust;
- build awesome social media profiles;
- gather testimonials;
- etc.
E-commerce SEO Sets You Apart from Your Competitors
SEO is an extensive practice that involves a lot of factors such as making sure that your website is user-friendly and your content answers the users’ intent—factors that will instantly set you apart from your competitors. You see, if an ideal customer clicks on your web page from a search result and waits for more than 3 seconds before your web page loads, that customer will most likely abandon your website and look for somewhere else. Now, if another ideal customer types in a query and clicks on your web page because it appears to have the answer but finds little to no help from your website, that customer will quickly bounce off your web page and search somewhere else. Also, if a customer clicks to your website from a search result and finds your website difficult to navigate (if it takes more than 3 clicks before getting to the right page such as a product page, probably because your web pages take too much time to load or you simply have a poorly mapped website), that customer will surely abandon your online store and buy somewhere else. High website abandonment rate sends a strong signal to the search engines, especially Google, that your website is not user-friendly and your content is not that helpful with the users’ intent. As a result, your web pages will be ranked lower if you have a poor SEO strategy. A great SEO strategy makes sure that your website is responsive, packed with helpful content, easy to navigate, and that your web pages load fast.SEO for E-commerce Helps You Display Your Products Effectively in Search Results
Take a look at the examples below. How do you like your products to be played in the search engine results pages? Option 1:
Option 2:
We bet you’d choose option 2. Most of the time, your ideal customers would rather click on a search result that shows them almost everything they need to know about a product such as the rating, how many reviews it got, and the price.
You can achieve this by applying structured data to your product pages—one of the best practices of e-commerce SEO.
Structured data involves adding microdata to the HTML of your product pages so that the search engines can better identify the content in your products and display your web pages more attractively in the search results.
