5 Reasons Why Every E-commerce Website Needs SEO

5 Reasons Why Every E-commerce Website Needs SEO
25 September 2019
E-commerce SEO is the practice of making the best out of your e-commerce website or online store so your web pages, especially product pages, will rank higher on the search engine results such as in Google, Bing, and Yahoo!

What is SEO for E-commerce?

Search Engine Optimization (SEO) for e-commerce can be a pretty daunting and tedious task because it involves a lot of factors to make sure that your website shows on top of the Search Engine Results Pages (SERPs) whenever your ideal customer searches for your products or services online. However, SEO is not just about ranking on top of your competitors in the search engine results pages. Also, if you abuse SEO practices such as spamming your website with keywords and “buying” too many links to build your website’s backlinks, just to rank higher... the search engines, especially Google, will penalize your web pages and drop you down to the lowest ranking websites in the second or the tenth page of the search results. If such a thing happens, your target customers won’t be able to find you and buy your products because according to a study, almost 100% of the time, people only click on the links that appear on the first page of the search engines. 33% of the traffic goes to the web page in the first position, 18% goes to the link in the second position, and the traffic percentage degrades from there. This is why getting expert e-commerce SEO services is essential to make sure that you tread on the right path of search engine optimization, and your online store or website won’t be compromised. Today, we will talk about why every e-commerce website needs SEO in 5 easy points. So, feel free to take some notes or bookmark this page. Here we go.

Here are 5 Reasons Why Every E-commerce Website Need SEO:

  • drives more organic traffic,
  • establishes your website reputation better,
  • sets you apart from your competitors,
  • displays your products effectively,
  • saves you more time and money.
These are the most common and essential benefits of leveraging SEO for e-commerce to scale your online store. Now, let’s elaborate on each reason, one by one.

E-commerce SEO Helps Drive More Organic Traffic to Your Website

Organic traffic is the website visitors you get from unpaid advertisements on the search results. This kind of traffic gets through your website once your target audience finds your web pages displayed on top of the first page of the search engines as they search. Then, these ideal customers click on your pages. Now, SEO helps your website rank higher on the search engine results pages, so you get more click-throughs to your website. And by the way, if your website gets more click-throughs—this means clicks from one web page to another inside your website, it signals the search engines that your website is a significant source of content and this is a great factor to bump your web pages up the search results if they’re not on the first position yet. So, while it’s important to make sure that your web pages will rank on top of the first page of the search engines, it is equally essential to write content that is “appealing” or “clickable” to your target audience—especially the meta title and meta description. Take a look at this example below: an e-commerce for SEO example of meta title and meta description You’re looking at the search result of a Whey Protein Powder product. The meta title is the one in bigger blue fonts while the meta description is the smaller black fonts. We’ll talk about how the stars ratings, reviews, and the price got in there... just a little later.

SEO for E-commerce Establishes Your Website Reputation Better

So how do we get a good business reputation online? Your answer might be:
  • make sure to get a lot of great reviews from raving customers to create trust;
  • build awesome social media profiles;
  • gather testimonials;
  • etc.
However, these are only good when your ideal customers already know you. In search engine optimization, you want to get noticed by those searching for answers or solutions, whether they’re just researching before making a purchase… or ready to make a purchase… but they don’t know that your business or e-commerce website exists. So, you want to rank higher on the search results whenever your target customers are searching for anything that relates to your industry, and you do this as you build a stronger reputation on your website. How do you establish an excellent website reputation with SEO for e-commerce? Answer: start by building relevant, useful, or helpful content. After all, in SEO, content is KING. Also, your target audience uses words or terms to search for your products and services online. Thus, it makes so much sense to build your content around these exact terms, also known as keywords. Do keyword research using tools such as Keywords Everywhere and Google Keyword Planner. Once you identify your target keywords, list them down, and create a solid content plan around those commonly searched terms or queries in your niche. As you build beneficial content, people will share it on different platforms online such as in social media, your website will then be known to be a great source of reliable content, and you’ll surely establish a good website reputation as you continue to create more awesome content. Plus, relevant websites will not hesitate to link to your website as a trusted source of content—getting you significant backlinks which will tell the search engines that your website is an authority in your industry… and you deserve to rank on top of the search results which will eventually happen. So, start publishing relevant and helpful content that is optimized for the search engines but will also connect to your target audience in a compelling way. writing e-co relevant and helpful content for e-commerce SEO

E-commerce SEO Sets You Apart from Your Competitors

SEO is an extensive practice that involves a lot of factors such as making sure that your website is user-friendly and your content answers the users’ intent—factors that will instantly set you apart from your competitors. You see, if an ideal customer clicks on your web page from a search result and waits for more than 3 seconds before your web page loads, that customer will most likely abandon your website and look for somewhere else. Now, if another ideal customer types in a query and clicks on your web page because it appears to have the answer but finds little to no help from your website, that customer will quickly bounce off your web page and search somewhere else. Also, if a customer clicks to your website from a search result and finds your website difficult to navigate (if it takes more than 3 clicks before getting to the right page such as a product page, probably because your web pages take too much time to load or you simply have a poorly mapped website), that customer will surely abandon your online store and buy somewhere else. High website abandonment rate sends a strong signal to the search engines, especially Google, that your website is not user-friendly and your content is not that helpful with the users’ intent. As a result, your web pages will be ranked lower if you have a poor SEO strategy. A great SEO strategy makes sure that your website is responsive, packed with helpful content, easy to navigate, and that your web pages load fast.

SEO for E-commerce Helps You Display Your Products Effectively in Search Results

Take a look at the examples below. How do you like your products to be played in the search engine results pages? Option 1: product result in search engines without structured data Option 2: product result in search engines with schema markup We bet you’d choose option 2. Most of the time, your ideal customers would rather click on a search result that shows them almost everything they need to know about a product such as the rating, how many reviews it got, and the price. You can achieve this by applying structured data to your product pages—one of the best practices of e-commerce SEO. Structured data involves adding microdata to the HTML of your product pages so that the search engines can better identify the content in your products and display your web pages more attractively in the search results.

E-commerce SEO Services Save You More Time and Money

SEO for e-commerce is a substantial practice that is necessary for this digitally-driven world, and if you want your business to thrive, you need to invest so much value in your e-commerce website. And since Search Engine Optimization for an online store can be a large-scale task that you need to tackle, subscribing to e-commerce SEO services is the wisest investment you could for your brand’s digital marketing. You see, implementing an excellent SEO strategy requires a team of experts. So, you should work with experts in SEO for e-commerce and save yourself a lot of time and money in the long run. All you have to do is present us your website, your business needs, and current results, we will come up with a good SEO strategy that is tailored to your e-commerce website’s identity. We will get you involved in the SEO plan, but we’ll do the hard hand-work and come back to show you better results. We aim to help you scale your e-commerce website and get more profit by investing in our e-commerce SEO services.
Mateusz Calik
Mateusz Calik

Managing Partner

Managing Partner, has been building Delante since 2014. Responsible for international SEO strategies. He has a strong analytical approach to online marketing backed by more than 12 years of experience. Previously associated with the IT industry, as well as the automotive, tobacco, and financial markets. Has experience in creating scaled processes based on agile methodologies.

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