PPC Weekly News Review – #2 November 2024

Google Ads has introduced a feature that many specialists have been eagerly awaiting! Selected accounts now have access to the segmentation option for Performance Max (Pmax) asset groups directly in the table view. This new feature allows performance analysis based on specific criteria, such as:

1. Time
2. Click Type
3. Conversions
4. Device
5. Network
6. Top Results vs. Others

source: Google Ads Panel

With this feature, we can now closely track, for example, differences in conversion time for specific groups or conversion-driving actions, which allows for a better assessment of campaign effectiveness.

What Does This Mean for You?

The new segmentation options offer greater transparency and optimization potential for advertisers using Performance Max campaigns. They allow a deeper understanding of which asset groups convert best, how much time they need to convert, and how different devices impact campaign results. This helps you fine-tune your campaigns to align with your goals and improve the return on investment in your ads.