KomputeryMarkowe.pl

The hardware industry is a very competitive industry for Google. The client had to face large competitors who offer a wide range of equipment. They also have a very large selection of computers and accessories. Considering these 2 factors, the best solution was to choose a holistic approach to positioning. Choosing a large number of more specific keywords supports a faster increase in visibility and an increase in conversion.

Problem 1. Not optimized homepage

We added content to the home page, optimized it for keywords, added headers, and listed the most important keywords.

We also optimized the title and meta description. The title has a big impact on the visibility of the page in search results. It should contain the most important keyword for a given subpage. Meta description has no impact on SEO, but properly optimized can increase CTR.

Another optimized element is the H1 header, which is the most important header on the page and there should be only one first-level header on one subpage.

Before optimization:

After optimization:

Problem 2. Unoptimized titles and meta descriptions on categories

Titles and meta descriptions on category subpages were not properly constructed. The titles were way too short and the meta descriptions lacked keywords. We manually change the titles and descriptions of the individual categories we optimize.

Before:

After:

Problem 3. No content on category pages

The category pages, like the home page, had no content that could contain keywords. We have created content for each category, optimized and formatted it appropriately for keywords.

Problem 4. Lack of regularity in blog publications

The blog was present on the website even before our cooperation, but it was not run regularly. In our strategy, we decided to increase the frequency of new publications. We select guide topics that answer frequently asked questions by users, prepare content, and optimize it for selected keywords and add it to the blog.

Problem 5. Page too heavy

The weight of the page primarily affects the loading speed. We have prepared recommendations for the client on how to improve it. Many of them have been implemented, thanks to which we can see a definite improvement in page loading speed. Before optimization, the page “weighed” 3.59MB, now it is 1.73MB.

• Before optimization:

• After optimization:

We started the off-site process, i.e. linking to the website, immediately after signing the contract. We publish three sponsored publications a month and link to the optimized subpages in places with high parameters. Thanks to this, DR (Domain Rate) is gradually growing.

• Link profile before cooperation:

• Link profile after 10 months of cooperation:

• Increase in monthly organic traffic by 747% comparing May 2020 to July 2019

• Increase in revenue from the organic traffic by 70% comparing May 2020 to July 2019

• Increased visibility on Google (Search Console)

• Increased visibility and traffic on blog subpages

• Increased visibility and traffic on other subpages, apart from blog

• Increased visibility on Google (Semstrom)

In addition, a well-thought-out SEO strategy, which is based on technical SEO and high-quality content, makes the website respond very well to all updates of the Google algorithm.