Case studies

Case study -

The online store offers post-leasing and new computers of such brands as Dell, Apple. Customers will also find all kinds of accessories, components, or even computer sets on the website. A real paradise for computer freaks!

See how we increased monthly organic traffic by 747% in 10 months.






Organic traffic


Traffic growth in May 2020, comparing with July 2019



Revenue growth in May 2020, comparing with July 2019


We started cooperation with Komputery Markowe at the beginning of July 2019. The store is built on the basis of CMS PrestaShop, which is well-known to us and reacts quite quickly to SEO optimizations.

After 9 months of fruitful cooperation, the client increased the budget (in March 2020).

Few Facts

  • Broad offer
  • Competitive industry
  • Clear website layout, well-planned UX
  • Blog section, but not run regularly


The hardware industry is a very competitive industry for Google. The client had to face large competitors who offer a wide range of equipment. They also have a very large selection of computers and accessories. Considering these 2 factors, the best solution was to choose a holistic approach to positioning. Choosing a large number of more specific keywords supports a faster increase in visibility and an increase in conversion.


We started our cooperation with a website audit, which was an extensive analysis of the current state and the determination of the most important elements for optimization. At the same time, we conducted keyword research and started the off-site process, which we will write about later.

Problem 1. Not optimized homepage

We added content to the home page, optimized it for keywords, added headers, and listed the most important keywords.

We also optimized the title and meta description. The title has a big impact on the visibility of the page in search results. It should contain the most important keyword for a given subpage. Meta description has no impact on SEO, but properly optimized can increase CTR.

Another optimized element is the H1 header, which is the most important header on the page and there should be only one first-level header on one subpage.

Before optimization:

komputerymarkowe headers before

After optimization:

komputerymarkowe headers after optimization

Problem 2. Unoptimized titles and meta descriptions on categories

Titles and meta descriptions on category subpages were not properly constructed. The titles were way too short and the meta descriptions lacked keywords. We manually change the titles and descriptions of the individual categories we optimize.


metadata before optimization


metadata after optimization

Problem 3. No content on category pages

The category pages, like the home page, had no content that could contain keywords. We have created content for each category, optimized and formatted it appropriately for keywords.

Problem 4. Lack of regularity in blog publications

The blog was present on the website even before our cooperation, but it was not run regularly. In our strategy, we decided to increase the frequency of new publications. We select guide topics that answer frequently asked questions by users, prepare content, and optimize it for selected keywords and add it to the blog.

Problem 5. Page too heavy

The weight of the page primarily affects the loading speed. We have prepared recommendations for the client on how to improve it. Many of them have been implemented, thanks to which we can see a definite improvement in page loading speed. Before optimization, the page “weighed” 3.59MB, now it is 1.73MB.

  • Before optimization:

komputery markowe webiste performance report before optimization

  • After optimization:

komputery markowe webiste performance report after optimization


We started the off-site process, i.e. linking to the website, immediately after signing the contract. We publish three sponsored publications a month and link to the optimized subpages in places with high parameters. Thanks to this, DR (Domain Rate) is gradually growing.

  • Link profile before cooperation:

link profile komputery markowe before cooperation

  • Link profile after 10 months of cooperation:

link profile komputery markowe after 10 months of cooperation


  • Increase in monthly organic traffic by 747% comparing May 2020 to July 2019

graph showing organic traffic increase by 747%

  • Increase in revenue from the organic traffic by 70% comparing May 2020 to July 2019

graph showing increase in revenue

  • Increased visibility on Google (Search Console)

graph from gsc showing increased visibility

  • Increased visibility and traffic on blog subpages

graph showing ncreased visibility and traffic on blog

  • Increased visibility and traffic on other subpages, apart from blog

graph showing increased visibility and traffic

  • Increased visibility on Google (Semstrom)

graph showing increased visibility semstorm

In addition, a well-thought-out SEO strategy, which is based on technical SEO and high-quality content, makes the website respond very well to all updates of the Google algorithm.

See more case studies

We specialize in long tail SEO, which works best in e-commerce industry, but also in manufacturing, export or services (and many others). Learn about the stories of our Clients and how we helped them meet their goals.

Superloko - case study SEO
+ 460%
organic traffic growth


Entering a brand new, foreign market. See how website optimization for german users helped us increase organic traffic for .de domain by 460%!

See case study
Maleomi - case study SEO
+ 101%
organic traffic growth


Website optimization, copywriting and link building process - thanks to all of this we introduced competitive product keywords to TOP10 in just 9 months and increased organic traffic by 101%. Check it out!

See case study
Vitamoc - case study SEO
+ 287%
sales value growth


511% increase of incomes after a year since using broad SEO approach! See how with blogging strategy we're building organic traffic for seasonal products and we're increasing seasonal sales in a highly competitive industry.

See case study