The online store Komputerymarkowe.pl offers post-leasing and new computers of such brands as Dell, Apple. Customers will also find all kinds of accessories, components, or even computer sets on the website. A real paradise for computer freaks!
See how we increased monthly organic traffic by 747% in 10 months.
We started cooperation with Komputery Markowe at the beginning of July 2019. The store is built on the basis of CMS PrestaShop, which is well-known to us and reacts quite quickly to SEO optimizations.
After 9 months of fruitful cooperation, the client increased the budget (in March 2020).
The client’s industry is not the easiest when it comes to positioning. The competitiveness of phrases is huge. From the beginning, we focused on content and user intent research. Content was added to the homepage, categories and blog. Also, the links we created were surrounded by quality content. This approach, combined with technical optimizations brought very good results for the client. In my experience, I can see that it works well for most industries and reduces the risk of visibility fluctuations with algorithm updates.
The electronics industry is a very competitive industry for Google. The client had to face large competitors who offer a wide range of equipment. They also have a very large selection of computers and accessories. Considering these 2 factors, the best solution was to choose a holistic approach to positioning. Choosing a large number of more specific keywords supports a faster increase in visibility and an increase in conversion.
We started our cooperation with a website audit, which was an extensive analysis of the current state and the determination of the most important elements for optimization. At the same time, we conducted keyword research and started the off-site process, which we will write about later.
We added content on the home page, optimized it for keywords, added headers, and listed the most important keywords.
We also optimized the title and meta description. The title has a big impact on the visibility of the page in search results. It should contain the most important keyword for a given subpage. Meta description has no impact on SEO, but properly optimized can increase CTR.
Another optimized element is the H1 header, which is the most important header on the page and there should be only one first-level header on one subpage.
Before optimization:
After optimization:
Titles and meta descriptions on category subpages were not properly constructed. The titles were way too short and the meta descriptions lacked keywords. We manually change the titles and descriptions of the individual categories we optimize.
Before:
After:
The category pages, like the home page, had no content that could contain keywords. We have created content for each category, optimized and formatted it appropriately for keywords.
The blog was present on the website even before our cooperation, but it was not run regularly. In our strategy, we decided to increase the frequency of new publications. We select guide topics that answer frequently asked questions by users, prepare content, and optimize it for selected keywords and add it to the blog.
The weight of the page primarily affects the loading speed. We have prepared recommendations for the client on how to improve it. Many of them have been implemented, thanks to which we can see a definite improvement in page loading speed. Before optimization, the page “weighed” 3.59MB, now it is 1.73MB.
We started the off-site process, i.e. linking to the website, immediately after signing the contract. We publish three sponsored publications a month and link to the optimized subpages in places with high parameters. Thanks to this, DR (Domain Rate) is gradually growing.
In addition, a well-thought-out SEO strategy, which is based on technical SEO and high-quality content, makes the website respond very well to all updates of the Google algorithm.
