When Protekt reached out to us, they were in the process of moving their website to a new platform and wanted to improve its visibility in search engines. We provided them with a detailed list of suggestions on how to achieve better search engine optimization results.
Protekt’s goal was to boost the visibility and traffic of its website through comprehensive SEO efforts. We have been consistently working towards enhancing their website’s visibility and attracting a larger number of visitors.
The cooperation from the very beginning has been very successful thanks to a mutual understanding. As the Protekt website was in the process of migration when they first contacted us, we were able to implement the necessary changes and boost visibility and organic traffic of the new website right from the start. We’re continuously working on improving Protekt’s website and attracting more visitors to increase the conversion.
Our collaboration with Protekt began with a thorough website audit. As the English version of the website was essentially a duplicate of the Polish one, we focused our analysis solely on the latter.
We started the audit by examining the metadata. During the evaluation of the Protekt website, we found several issues with meta titles. They were often too short and occasionally duplicated.
As a part of the on-site SEO process, we made adjustments by adding relevant keywords to the titles to ensure their effectiveness.
Title before:
Title after:
English version:
On the other hand, we found that the meta descriptions on Protekt’s website were often too long, causing them to be cut off and not fully visible to users when they scroll through search results.
This can reduce the effectiveness of the meta descriptions in providing a clear summary of the web pages, and may negatively impact the traffic leading to those pages
Meta description before:
Meta description after:
We also identified an issue with the headline structure on the website. We found out that category pages and product pages lacked H2 headings, which are important for organizing and structuring content.
To optimize the pages for improved SEO results, we implemented H2 headings and enhanced the category names. Optimizing the category names ensured that they accurately reflected the content and keywords, further improving these pages.
Product pages included only one heading, so we added headings to each product page alongside additional content.
We noticed that the images on the website were inaccurately named, lacking the names of the depicted products. Also, most of these images were missing alt text, which is essential for improving their visibility in Google Images.
Based on our analysis, we added alt text to all the images on the website and renamed them to include the product names.
During the initial audit, we noticed a small amount of content on the website. The main page, category pages, and product pages were lacking content that could be optimized for relevant keywords. To address this, we added more relevant and keyword-rich content to these pages to improve their visibility in search results and user experience.
Website lacked unique content, so content duplication was quite high.
To address this issue, we prepared and optimize content for Protekt. Our approach involved using semantic tags such as <strong> and <em>, making sure that the content remained user-friendly.
Given the challenging nature of Protekt’s industry, the content needed to have a technical focus. However, we rose to the challenge and delivered texts that met their requirements.
Examples of content on the Protekt website:
Currently, there’s no blog on Protekt’s website but we are working on expanding the knowledge base to provide valuable and informative content to their audience.
During our analysis, we discovered that some URLs on Protekt’s website contained the underscore “_” instead of the correct dash “-” symbol. Some of the URLs were also too long and included too much information:
As this is not desirable we shortened and corrected the URLs by replacing the underscores with dashes and incorporating relevant keywords. Additionally, we advised implementing 301 redirects to ensure a smooth transition and maintain the SEO value of the URLs during the website migration process.
Correct URL structure:
The footer section on Protekt’s website was missing essential information. To address this, we expanded the footer by including contact details, links to important web pages, and social media profiles.
Footer after optimization:
This not only supported internal linking within the website but also enhanced the overall user experience by providing easy access to relevant information and encouraging engagement through social media platforms.
The website had a slow loading time of 4.5 seconds, which nowadays is considered way too long. One of the main factors contributing to this was the size of the website, which amounted to a hefty 8.26 MB.
This had a negative impact on user experience by causing delays and potentially frustrating visitors. To fix this issue, we used technical optimization techniques such as image compression, code optimization, and others to reduce the website’s size and significantly improve its loading speed, resulting in a better user experience.
Core Web Vitals after optimization:
The website encountered a few 505 errors, indicating that there were issues with the server. We investigated and resolved these errors to ensure smooth functionality and improved user experience on the website.
Before we begin constructing link building strategy we always check the current backlink profile and domain parameters.
Protekt’s website had many quality backlinks from high-quality domains which you can see on the screenshots from Ahrefs below:
By running an effective link building campaign that focuses on acquiring quality links from domains with high ratings, we’re further increasing the parameters of the site and the number of links leading to it in a natural way.
Polish market:
English speaking markets
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Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.
At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.
You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.
Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?
