VitaMoc needed an SEO strategy that would drive more organic traffic to their website, thereby increasing sales. This eCommerce store sells small kitchen appliances such as juicers, blenders and dehydrators. People buy such products to prepare juices and smoothies, which are mostly made from seasonal fruit and vegetables. Having this in mind, our SEO strategy involved creating content that would attract those looking for recipes and seasonal food inspirations.
VitaMoc used to be a small online store with the monthly organic traffic no higher than 500 views. Now it’s getting approx. 10,000 views per month! 🙂 No need to expand the range of products, just a good SEO strategy suffices to drive more customers to the store.
SEO Strategy Manager
Creating Content for the Homepage and Category Pages
Why we did it
Value-adding and keyword-rich content improves website performance in SERP. Without it, there is no chance for the website to attract a bigger number of visitors, nor to keep them engaged.
There wasn’t much text published on VitaMoc website. Homepage and category pages had zero content, which was one of the issues we had to handle first. Our copywriting team was in charge of filling the homepage and category pages with the relevant articles. This way we could work more keywords into the content, thus improving the website performance in search engine results.
There was yet another content-related issue we had to cope with. It was caused by the CMS the client had chosen for its online store – VitaMoc was built on PrestaShop. As we noticed, the dev team working on the website hadn’t changed the basic text settings. As a result, the text published on some of the pages was located right at the very top, pushing the product images way down. We fixed that, and added more topic-related content.
Here is an example of a page after the changes:
Adding H1s to the Homepage and Category Pages
Why we did it
Each page a website consists of should have a H1 heading. This element isn’t only one of the most notable pieces of content that attracts readers’ attention but it also informs Google bots about the main topic covered on a particular page.
Without content, there were no H1s either. In terms of SEO, the biggest problem that needed an immediate fix was the lack of the first-level heading on the homepage and category pages.
We added those missing SEO-sensitive elements. Here is the heading structure before we created the heading hierarchy:
Below the correct heading hierarchy:
Creating a Company Blog
Why we did it
Running a company blog has numerous benefits, some of which include: driving more organic traffic to the website, building trust and reliability as well as encouraging engagement and conversions. Additionally, blog posts make a perfect place to expand the number of keywords a website is optimized for, so that it reaches to more users.
Topic-related content is worth its weight in gold. That’s why we suggested VitaMoc to start running a blog, publishing at least two posts a month. Blog topics were chosen on the basis of current keyword trends. For example:
in the fall, we wrote guides on mushroom dehydration
in the winter, we created recipes for warming winter juices and juices that help reduce cold
in the spring and summer, we wrote on the benefits of drinking fresh pressed juices
We used the blog posts to build internal linking. At the bottom of each blog post we also added a module with related products for improved cross-selling.
Below three examples of how given keyphrases improved the position of the VitaMoc website in SERP:
EXAMPLE 1 peanut butter blender
EXAMPLE 2 hard veggie squeezer
EXAMPLE 3 how to dehydrate mushrooms in a food dehydrator
Replacing 302 Redirect with 301 Redirect
Why we did it
Whenever a new version of a page is created, the “old” page needs to take the users to its updated version. Using 301 redirect is the perfect way to make sure the visitors and search engines are always redirected to the right page/location.
Our audit revealed that the redirections were yet another element that contributed to the lowered ranks of VitaMoc website. Instead of 301 redirect, our client used 302 redirect. This had to be corrected because 302 redirect indicates a temporary location of a new page. This lowered the link equity, and therefore had a negative effect on search ranking.
This is how the redirection was handled before we started working on VitaMoc website:
Here how it was corrected:
Reducing the Amount of Duplicate Content
Why we did it
Duplicate content is when the same piece of writing is published on at least two pages. This confuses search engine robots as they don’t know which page should be displayed on the searcher’s screen. In extreme situations, duplicate content is categorized as spam. In both cases, the robots reduce the ranks of both pages, often choosing another website that matches the searchers query.
The level of duplicate content on VitaMoc website was too high. From what we learnt, the identical product descriptions were the culprits. However, instead of using plenty of time on paraphrasing these pieces of content, we decided to follow another approach – adding the blog posts to reduce the amount of duplicate content on the website. This plan worked as intended.
The amount of duplicated content before launching the company blog:
The amount of duplicated content after running the company blog for a few months:
Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 48h.
Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.
We run SEO analysis
At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.
Your SEO plan is ready!
You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.
Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.