VitaMoc needed an SEO strategy that would drive more organic traffic to their website, thereby increasing sales. This eCommerce store sells small kitchen appliances such as juicers, blenders and dehydrators. People buy such products to prepare juices and smoothies, which are mostly made from seasonal fruit and vegetables. Having this in mind, our SEO strategy involved creating content that would attract those looking for recipes and seasonal food inspirations.
VitaMoc used to be a small online store with the monthly organic traffic no higher than 500 views. Now it’s getting approx. 10,000 views per month! 🙂 No need to expand the range of products, just a good SEO strategy suffices to drive more customers to the store.
There wasn’t much text published on VitaMoc website. Homepage and category pages had zero content, which was one of the issues we had to handle first. Our copywriting team was in charge of filling the homepage and category pages with the relevant articles. This way we could work more keywords into the content, thus improving the website performance in search engine results.
There was yet another content-related issue we had to cope with. It was caused by the CMS the client had chosen for its online store – VitaMoc was built on PrestaShop. As we noticed, the dev team working on the website hadn’t changed the basic text settings. As a result, the text published on some of the pages was located right at the very top, pushing the product images way down. We fixed that, and added more topic-related content.
Here is an example of a page after the changes:
Without content, there were no H1s either. In terms of SEO, the biggest problem that needed an immediate fix was the lack of the first-level heading on the homepage and category pages.
We added those missing SEO-sensitive elements. Here is the heading structure before we created the heading hierarchy:
Home page
Category pages
Below the correct heading hierarchy:
Homepage
Category pages
Topic-related content is worth its weight in gold. That’s why we suggested VitaMoc to start running a blog, publishing at least two posts a month. Blog topics were chosen on the basis of current keyword trends. For example:
We used the blog posts to build internal linking. At the bottom of each blog post we also added a module with related products for improved cross-selling.
Below three examples of how given keyphrases improved the position of the VitaMoc website in SERP:
EXAMPLE 1
peanut butter blender
EXAMPLE 2
hard veggie squeezer
EXAMPLE 3
how to dehydrate mushrooms in a food dehydrator
Our audit revealed that the redirections were yet another element that contributed to the lowered ranks of VitaMoc website. Instead of 301 redirect, our client used 302 redirect. This had to be corrected because 302 redirect indicates a temporary location of a new page. This lowered the link equity, and therefore had a negative effect on search ranking.
This is how the redirection was handled before we started working on VitaMoc website:
Here how it was corrected:
The level of duplicate content on VitaMoc website was too high. From what we learnt, the identical product descriptions were the culprits. However, instead of using plenty of time on paraphrasing these pieces of content, we decided to follow another approach – adding the blog posts to reduce the amount of duplicate content on the website. This plan worked as intended.
The amount of duplicated content before launching the company blog:
The amount of duplicated content after running the company blog for a few months:
From the very beginning, we were strengthening the domain ranks by building referral links. The backlinks were placed on quality websites that cover similar topics as VitaMoc.
Here is the link profile before we started the off-site process for VitaMoc:
And the same link profile after 12 months:
Domain and page authority before we started optimizing VitaMoc:
Domain and page authority after we started optimizing VitaMoc:
RESULT 1 Significant increase in website visibility in search engines:
RESULT 2 Increase in organic traffic as a result of addressing seasonal trends in blog posts – 75% of organic traffic is generated through the company blog.
For example, just one blog post concerning mushroom dehydration generated sudden traffic growth:
RESULT 3 1,427% increase in organic traffic
May 2020 vs May 2018
RESULT 4 Increased sales
Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 24h.
Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.
At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.
You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.
Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?
