What is 301 Redirect? – Definition
A 301 redirect is a permanent redirect from one URL to another. This means that the server automatically transfers users and search engines to a new, valid URL address. The 301 redirect is helpful e.g. when you are planning to remove one of the pages on your website and don’t want a 404 error to occur.
How to Set Up a 301 Redirect?
There are several ways to do it. One of the most popular methods is to create a redirect using the .htaccess file. If your website is built on WordPress, you can use ready-made, dedicated plugins such as Redirection.