301 Redirect

What is 301 Redirect? – Definition

A 301 redirect is a permanent redirect from one URL to another. This means that the server automatically transfers users and search engines to a new, valid URL address. The 301 redirect is helpful e.g. when you are planning to remove one of the pages on your website and don’t want a 404 error to occur.

What is 301 Redirect?

How to Set Up a 301 Redirect?

There are several ways to do it. One of the most popular methods is to create a redirect using the .htaccess file. If your website is built on WordPress, you can use ready-made, dedicated plugins such as Redirection.

Was this definition helpful?
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

Read more