Enhanced Conversions Google Ads

What Are Enhanced Conversions in Google Ads? – Definition

They increase conversion measurement accuracy. They can be configured using Google Tag Manager, a Google tag, or the Google Ads API. The data collected through conversions, provided by the user (e.g., email address, phone number, home address), is later used in campaign optimization.

What Security Measures Are Used Here?

The process utilizes the SHA256 encryption algorithm, which ensures the confidentiality and security of the transmitted data.

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