What is a gTLD? – Definition

gTLD (generic top-level domain) – one of the two most common types of a top-level domain (TLD), together with country-code top-level domains (ccTLD). The gTLD domains are intended to inform about the type of website. They are maintained by the Internet Assigned Numbers Authority (IANA) and The Internet Corporation for Assigned Names and Numbers (ICANN). A top-level domain is the last level of each fully qualified domain name.

gTLD domains defintiion

Types of Generic Top-Level Domains

There are two main types of generic top-level domains:

  • sponsored top-level domains,
  • unsponsored top-level domains.

The first ones are reserved for public institutions – government, military, non-profit or educational organizations. They have three or four characters, e.g. edu, .gov, .info. The second ones, on the other hand, are managed centrally by IANA and don’t represent a specific community. Initially, the generic top-level domains could only have three or letter characters, e.g. .com, .net, .org. These were the first extensions for registering custom domain names. After 2000, new generic top-level domains, such as: .info, .agro, .tourism, .aero, began to emerge. They allowed defining more precisely types of websites.

gTLD and SEO

What’s interesting, new generic top-level domains can support the SEO process. A properly conducted website migration (implementation of 301 redirects and domain verification in Google Search Console) from the .com domain to another gTLD ones can be done without losing organic traffic. Owing to more precise defining the business area with a proper domain name, in many cases, soon after website migration, an increase in Google’s ranking was observed.

Was this definition helpful?
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


10 Reasons Why Delante is A Perfect Fit to Handle Your SEO

10 Reasons Why Delante is A Perfect Fit to Handle Your SEO

We know how hard it is to find a perfect fit in terms of SEO cooperation. Choosing the right SEO agency is crucial for making the whole investment really worth it and effective. Well, today we want to make this research easier for you. Check the 10 reasons why Delante might be just the right SEO service provider for you!

Read more
Automated Bidding in Google Ads. Why should you use it?

Automated Bidding in Google Ads. Why should you use it?

Google ads have rapidly become one of the world’s most popular ways to reach online consumers, with over 3.5 billion Google searches taking place every day. But high popularity also leads to high competition. One factor that can play a role in getting your ads noticed ahead of the competition is automated bidding. So what is automated bidding? And how can it help enhance your PPC campaigns?

Read more