What is a Landing Page? – Definition
A landing page (also known as destination page or lead capture page) is the first page users reach once they have clicked on an ad, sponsored link, mailing or newsletter. It is used to generate more leads.
What is the Purpose of Landing Page?
Landing Page is very often prepared for Google Ads marketing campaigns. It should be intelligible, clearly respond to users’ demands, and respond to the latest UX trends. Its primary goal is to encourage users to make the conversion. Such conversions can be, e.g., moving to the next page, subscribing to a newsletter, making a purchase, or completing the contact form.