Landing Page

What is a Landing Page? – Definition

A landing page (also known as destination page or lead capture page) is the first page users reach once they have clicked on an ad, sponsored link, mailing or newsletter. It is used to generate more leads.

landing page - definition

What is the Purpose of Landing Page?

Landing Page is very often prepared for Google Ads marketing campaigns. It should be intelligible, clearly respond to users’ demands, and respond to the latest UX trends. Its primary goal is to encourage users to make the conversion. Such conversions can be, e.g., moving to the next page, subscribing to a newsletter, making a purchase, or completing the contact form.


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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

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