Landing Page

What is a Landing Page? – Definition

A landing page (also known as destination page or lead capture page) is the first page users reach once they have clicked on an ad, sponsored link, mailing or newsletter. It is used to generate more leads.

landing page - definition

What is the Purpose of Landing Page?

Landing Page is very often prepared for Google Ads marketing campaigns. It should be intelligible, clearly respond to users’ demands, and respond to the latest UX trends. Its primary goal is to encourage users to make the conversion. Such conversions can be, e.g., moving to the next page, subscribing to a newsletter, making a purchase, or completing the contact form.


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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


SEO for the IT Industry - How To Make It Work?

SEO for the IT Industry - How To Make It Work?

The SEO process, with its complexity, varies from one industry to another. Each field has its specificities that require an individual approach from an SEO specialist. In today’s entry, you will discover differences in SEO for IT companies and learn how to do it from practitioners. Dive in!

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