Landing Page

What is a Landing Page? – Definition

A landing page (also known as destination page or lead capture page) is the first page users reach once they have clicked on an ad, sponsored link, mailing or newsletter. It is used to generate more leads.

landing page - definition

What is the Purpose of Landing Page?

Landing Page is very often prepared for Google Ads marketing campaigns. It should be intelligible, clearly respond to users’ demands, and respond to the latest UX trends. Its primary goal is to encourage users to make the conversion. Such conversions can be, e.g., moving to the next page, subscribing to a newsletter, making a purchase, or completing the contact form.


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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


Noscript Tags - What Are They and How Do They Affect SEO?

Noscript Tags - What Are They and How Do They Affect SEO?

Nowadays, it’s hard to imagine a website without JavaScript that makes it noticeably more attractive. Although it doesn’t happen on a daily basis, the browser preferred by users visiting your website may not support JS or the functionality may be disabled. In this case, it’s crucial to provide visitors with an alternative website version with noscript tags. What are they and how do they affect SEO?

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