What is Newsletter? – Definition

The newsletter is a sort of a magazine which is sent by email. It is most often used by brands to communicate with real and potential customers or readers. They usually contain information about coupons, discounts, offers. Newsletter often also provides news about company blog content or current events related to the brand or industry. A well-created newsletter can not only interest the recipients but also boost conversion, which is one of the key metrics of e-commerce.

newsletter definition

Newsletters and SEO

Newsletter increases brand awareness, which in turn results in an increased branded search. By subscribing to a newsletter, customers can become familiar with the current actions of the brand.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

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