What is Newsletter? – Definition
The newsletter is a sort of a magazine which is sent by email. It is most often used by brands to communicate with real and potential customers or readers. They usually contain information about coupons, discounts, offers. Newsletter often also provides news about company blog content or current events related to the brand or industry. A well-created newsletter can not only interest the recipients but also boost conversion, which is one of the key metrics of e-commerce.
Newsletters and SEO
Newsletter increases brand awareness, which in turn results in an increased branded search. By subscribing to a newsletter, customers can become familiar with the current actions of the brand.
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