Newsletter

What is Newsletter? – Definition

The newsletter is a sort of a magazine which is sent by email. It is most often used by brands to communicate with real and potential customers or readers. They usually contain information about coupons, discounts, offers. Newsletter often also provides news about company blog content or current events related to the brand or industry. A well-created newsletter can not only interest the recipients but also boost conversion, which is one of the key metrics of e-commerce.

newsletter definition

Newsletters and SEO

Newsletter increases brand awareness, which in turn results in an increased branded search. By subscribing to a newsletter, customers can become familiar with the current actions of the brand.

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

Gated Content - What Is It and How Can It Support Your Business?

Gated Content - What Is It and How Can It Support Your Business?

Blog posts, newsletters, podcasts - sharing knowledge for free is cool and every marketer, copywriter, or brand manager will tell you that. And what if you wouldn’t have to provide others with this high-quality content completely for free? What are the possible methods to make your content marketing more effective?

Read more