What is rel=”ugc”? – Definition

So far, nofollow has been one of the most frequently used link attributes, which are used for links that shouldn’t contribute to rankings. However, on September 10, 2019, Google introduced two new attributes – rel=”ugc” and rel=”sponsored”.

Rel=”ugc” (user-generated content) is an attribute that indicates all links generated naturally by users, e.g. forum posts, blog comments, etc. In practice, this is to help reduce the number of spamming links on these channels. This change allows Google’s algorithms to interpret links more accurately, these attributes can also be considered as a ranking factor.

Rel ucg attribute - definition

How Will Google Rate Links with the UGC Attribute? Is It Worth Using Them?

These attributes help to analyze links in more detail and to better interpret them by Google. Links with this attribute will probably be most valuable if they are loaded with substantive content and come from real users, preferably heavily engaged in a given discussion. This may contribute to creating a natural linking profile.

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What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

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