Spam Score

What Spam Score? Definition

Spam Score is an indicator available in the Link Explorer tool developed by MOZ. It determines the percentage of potential risk of receiving a penalty from Google. It uses Machine Learning – Moz has used data from sites that have been banned or penalized by the search engine and has identified 27 main features that link them together. The tool scans the site for these features and uses them to determine the result (in percentages).

A high Spam Score is a signal to analyze the site thoroughly and work on its quality. Important elements here are the assessment of the content value and topical match.

Spam Score of a website can be::

  • 1-30% – low
  • 31-60% – medium
  • 61-100% – high

Spam Score and SEO

Even a high Spam Score does not mean that a website is definitely and completely considered as spam. This indicator takes into account many elements that may be problematic – e.g. low authority ratings (Page Authority and Domain Authority) and questionable quality of content on the site.

Spam Score measures the potential risk of penalty from Google on the basis of the correlation with the sanctioned websites, it simply does not indicate the cause and effect. That is why it is so important to analyze whether we really have cause for concern here. You need to check your domain history – if it hasn’t had any penalties before, you shouldn’t worry about its low or even medium score.

However, it is certainly recommended to analyse and evaluate the quality of the incoming links. It is possible that some of them have a negative impact on the result of the indicator and need to be thoroughly checked or even removed. You should check if the content on the linking page is valuable and related to your domain.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

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