Sponsored Article

What is a Sponsored Article? – Definition

There are many ways to present a new service or product to a potential customer. One of the best ways to reach the target audience is through native advertising – a sponsored article, i.e. a paid text posted on the website. Its purpose is to attract users, familiarize them with an offer, provide information about a given brand and the benefits of its products.

The sponsored article is an alternative form of advertising, which was developed as an opposition to pushy types of promotion that evoked negative emotions or passiveness among recipients. Writing sponsored articles is a way of attracting the attention of a potential customer who, if necessary, may recall the content of the article and associate it with a specific brand.

Sponsored Articles and SEO

When it comes to SEO, writing sponsored articles is a good way to get valuable backlinks that will lead to the company website once the article is published. Posting a sponsored article gives a great opportunity to present yourself as an expert in your field as well as to build a strong domain link profile which will improve the site’s ranking in the search results. It is worth keeping in mind that sponsored articles bring the greatest value when they come from domains with good parameters.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

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