What is a Sponsored Article? – Definition
There are many ways to present a new service or product to a potential customer. One of the best ways to reach the target audience is through native advertising – a sponsored article, i.e. a paid text posted on the website. Its purpose is to attract users, familiarize them with an offer, provide information about a given brand and the benefits of its products.
The sponsored article is an alternative form of advertising, which was developed as an opposition to pushy types of promotion that evoked negative emotions or passiveness among recipients. Writing sponsored articles is a way of attracting the attention of a potential customer who, if necessary, may recall the content of the article and associate it with a specific brand.
Sponsored Articles and SEO
When it comes to SEO, writing sponsored articles is a good way to get valuable backlinks that will lead to the company website once the article is published. Posting a sponsored article gives a great opportunity to present yourself as an expert in your field as well as to build a strong domain link profile which will improve the site’s ranking in the search results. It is worth keeping in mind that sponsored articles bring the greatest value when they come from domains with good parameters.