Usability Testing: What is It?
Usability testing identifies what obstacles users face on a website. It helps understand what website elements need modification and why. This type of testing shows how users interact with a website or app and reveals their emotions and reactions to the interfaces.
What Questions Does Usability Testing Answer?
- How do users interact with the website or app?
- Can users easily find the information they need?
- What difficulties do they encounter?
- Which interface elements cause the most problems?
- Is the interface intuitive and user-friendly?
- Why do users leave the site?
- What do users not understand?
Types of Usability Testing
Usability testing can be categorized in several ways. Here are the basic types you should know:
- Laboratory Testing are conducted in a controlled environment.
- Remote Testing is when users test a website or an app from various locations. This one is currently becoming increasingly popular.
- Moderated Testing is guided by a moderator.
- Unmoderated Testing is when users perform tasks independently.
- Exploratory Testing focuses on discovering how users interact with a product without predefined scenarios.
- Comparative Testing compares two or more versions of a website or app to determine which is more user-friendly.