d-tags 
Loading...Why do IT and technology companies need SEO?
The interest in the IT industry has been steadily increasing. Taking Google Trends data concerning the “machine learning” phrase and other related ones as an example, we can observe how frequently this phrase appeared in the search results in recent years. [caption id="attachment_40404" align="aligncenter" width="750"]
The popularity of the “machine learning” phrase in google.com[/caption]
SEO helps to improve search engine visibility. This generates more website traffic and increases the number of clients. So does the IT industry need SEO as well? Many IT company owners assume that their specialists will take care also of this aspect. But is this really the case?
New technologies frequently involve development that is supposed to suit current trends. Nowadays, web development is all about minimalism, one-page sites, and limited amounts of text. Frequently, the need to create a functional, user-friendly website with an appealing design meeting the expectations of the client is more important than the possibility to update the site or adjust it to Google recommendations.
The fact that many IT company websites are developed in custom CMSes can also be a challenge when it comes to SEO. Of course, using them has enormous advantages such as unique, well-thought-out UX and UI. However, when developing a website, people frequently forget about functionalities offered as a standard by regular CMS systems. Here, we’re talking about possibilities to add titles, automatic redirects or friendly URLs. If you aren’t able to generate a lot of direct traffic (meaning users who enter your website address into the search bar), you need to find ways to do it. Given that the IT industry often reaches clients mainly through the website, you should take care of its best search engine visibility. This will translate into traffic. Thus, SEO activities for technology companies are an essential aspect of their operation in the online market and in the process of acquiring new clients.
How to effectively do SEO for the IT industry?
1. Keyword selection
When doing SEO, it’s worth starting with asking questions about your new and potential clients or features that make you stand out from the crowd. Once you determine them, it’s time to highlight keywords, meaning phrases for which a website is displayed in the search results. All of it in order to generate the maximum number of leads. It’s ideal if selected keywords aren’t competitive and cover a large search area. The phrases shouldn’t be too generic but as specific and tailored to your business activity as possible. It’s important to assign them to appropriate subpages and apply them in texts. All pages supposed to be found on Google should be indexed to ensure that they’re quickly displayed in the search results. The IT industry incorporates a number of diversified branches dealing with different fields of the market. So, for example, a software house won’t aim at being displayed on the same phrases as an automotive company. It’s a good idea to thoroughly analyze your market segment and devise an appropriate strategy.2. Company blog
Google likes quality content so with its use you can acquire extra website traffic. Besides, company blogs offer numerous possibilities to position yourself as an expert in the field and educate new and potential clients. When talking about such a demanding and specialized industry as new technologies, knowledge is extremely useful as it helps interested parties to find out what’s the scope of activities of a given company and why individual services cost so much. Thanks to it, you’ll be able to avoid repetitive questions from your clients asking why your offer is so expensive. [caption id="attachment_40408" align="aligncenter" width="750"]
An exemplary IT blog. Source: https://www.thedroidsonroids.com/blog[/caption]
An interesting fact:
B2B marketers who benefit from blogs have 67% more potential clients than those who don't do it. - HubSpot [Source: www.ironpaper.com]
