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Loading...- What is Dynamic Content?
- The Benefits of Using Dynamic Content
- Dynamic Content Examples
- Leveraging Dynamic Content Can Dramatically Boost Your Website!
What is Dynamic Content?
Simply put, dynamic content is content that conforms itself to each individual user that sees it. In other words, it is web content that shapes itself on the preferences, interests, and behavior of the user accessing it. An example of this, for instance, is a hotel website listing how many visitors are looking at the room you want to book, or an online store telling you how many items they have for sale at that moment. These content styles are dependent on who is looking at them and when dynamically shifting from moment to moment. For this to happen, dynamic content needs customer information to analyze. Location data, weather and temperature data, and even the details of the specific system that the customer is using to access your website are all areas where dynamic content can be utilized to great effect. [caption id="attachment_61335" align="aligncenter" width="1287"]
Source: https://www.marketingautomation.tech/[/caption]
If you’re trying to sell fans for a hot day and notice that your customers are experiencing a hot summer, you can leverage this information directly into sales!
Dynamic content functions by taking script commands and modifying content based on user information. These scripts change content directly on the page and personalize it instantly, allowing for immediate interaction from the user. This immediacy assists with all kinds of important SEO trends, such as page-load speed and UI functionality, allowing a seamless, efficient experience!
Dynamic vs. Static Content
The importance of static vs dynamic content depends on what kind of website you are offering to your user base. For instance, if you are a blogger, dynamic content might be useful to give your readers some personalized information, but ultimately your readership is there for static content: your blog posts! Blog posts, videos, music, and movies – are all static content. They do not change based on who accesses them and they are regularly sought out by millions of people a day. Dynamic content on the other hand is very useful in order to make a more user-friendly, personalized experience for your website. This can be useful if you have a storefront or some service that deals with region-specific information (like weather). It is also self-sufficient, which is very useful since you don’t need to keep updating it for it to serve its purpose.
Check also: How to make content on the website
The Benefits of Using Dynamic Content
While there will always be a use for static content, dynamic content has a host of its own benefits that you should be aware of when creating a web presence. The power of dynamic content for websites ultimately goes a long way towards increasing engagement and conversion rates, which directly translates into greater success for your online presence.Offer a Better Shopping Experience
With personalized content on your storefront, you can much more effectively tailor your storefront to your customer’s needs! If your store deals in outdoor wear and a customer is coming to your website from Mexico, they probably don’t need snowshoes! Dynamic content allows you to show relevant, personalized results instantly.Personalization
Because you are starting the process with information unique to the visitor, you are already providing them with a space that will set them at ease. By already knowing relevant information, your customer won’t have to fill out forms or input their own data – it will populate by itself, speeding up the process and providing a much better feeling for anyone visiting.Increased Conversion Rates
Piggybacking from above, by increasing the personalization of your site and allowing your customers to experience a streamlined, unique website, they are much more likely to stay and, additionally, more likely to perform conversions. This is due in part to the fact that if all the work is already done for them, they are much more likely to follow through!
Increase Sales
By increasing both the personal touch and the conversion ratio of your website, the increase in sales will surely follow. Conversion tracks the number of times that a visitor to your site performs a task you wish for them to do, so giving them the least amount of work to do so will directly translate into more engagement. With an increase in engagement, a sales increase is sure to follow!Dynamic Content Examples
Dynamic content is everywhere online. You’ve most likely seen numerous examples of it on any given day of browsing! The general use cases for dynamic content vary depending on the website you are trying to improve, but there are some popular examples that many companies use:Abandoned Cart Emails
Simple use of dynamic content for services that require consumer email addresses. This is a simple script that detects when a user leaves a cart and sends them a reminder email that they have done so. [caption id="attachment_61341" align="aligncenter" width="1289"]
Source: https://www.shopify.com/blog/abandoned-cart-emails[/caption]
Recommended Products
By directly recommending products to your clients, you are much more likely to make a sale. Using the example above, if you already know that your customer is from Mexico, you can directly advertise products that are popular with Mexicans. Simple! [caption id="attachment_61343" align="aligncenter" width="1291"]
Source: Lush.com[/caption]
Previously Browsed Ads
By keeping people reminded of what they previously looked at and by making it easier for them to navigate back to them, you are laying the groundwork for a completed sale.Real-World Examples
1) Google Maps Auto Locate Whenever you navigate to Google Maps, the first thing it does is track your location to instantly give you a map of your immediate area. By using your information, it directly assists you immediately, making you want to come back. 2) Amazon Previously Viewed A great way to make a sale is to allow customers to compare and contrast items they’ve looked at in order for them to make the best choice. Previously viewed sections of a site are perfect for this!
3) Barnes and Noble “Recently Viewed”
Directly offering recommendations to people based on what they’re looking at, what they’ve already purchased or liked, and what things other people like, is a surefire way to make another sale.
