What is E-commerce SEO?
Ecommerce SEO is the practice of optimizing your online store or website so your web pages can gain more visibility from your ideal customers in search, drive more targeted traffic, and increase conversion. In other words, SEO for e-commerce can be an extensive method and it plays a vital role for your store’s online visibility and sales—it should be strategically implemented if you want your e-commerce business to scale. Today, we will share 5 of the most common mistakes e-commerce owners do that ruin their search engine optimization, and how you can correct these mistakes if you’re unknowingly doing them on your website. So, here we go.Here are 5 Mistakes E-commerce Owners Do That Ruin Their SEO
- Using Less Ideal Keywords on Category Pages
- Having a Poor Site Architecture
- Using Incorrect URL Structure
- Neglecting Site Speed
- Not Optimizing for Mobile Devices
Is SEO Important for E-commerce?
A huge YES! If you’re not playing your SEO game well, don’t expect to rank on top of the first pages of the search engines such as Google, Bing, Yahoo!, and other search browsers. Remember, whoever appears on the first pages of search results, gets more sales. Search Engine Optimization, as previously mentioned, plays a very important role in your store’s online presence (especially in search) and conversion. If you want your website to become the most trusted and go-to online store in your market, you must have a strategic plan and implementation for your E-commerce SEO. Knowing these 5 mistakes e-commerce owners do that ruin their SEO is a start. Now, let’s break them down one by one.Mistake: Using Less Ideal Keywords on Category Pages
- Informational Keywords
- Product-focused Keywords
Mistake: Having a Poor Site Architecture
- Keep things simple
- Keep every web page not more than 3 clicks away from your homepage