The Facebook Ads Guide for Image Sizes and Videos

The Facebook Ads Guide for Image Sizes and Videos
09 June 2020
If you run a Facebook Ads campaign but still aren’t sure what size your images should be to ensure that they’re displayed correctly, this article is something that may interest you!

When it comes to graphics, Facebook loves diversity. It provides users with different recommendations concerning image dimensions and sizes depending on the type of ad and place where it’s supposed to be shown. Unfortunately, the number of requirements provided in the Facebook Ads guide can be overwhelming for advertisers who may have trouble deciding whether the images they prepared are the most optimal choice.

However, there’s no need to panic – the industry is full of generally recommended dimensions that will certainly help you shorten the list of requirements sent to your graphic designer. In today’s entry, we’ll introduce you not only to the exhaustive list of recommendations provided by the social media platform but also to some quality suggestions from Delante’s specialists.

Table of Contents

  1. Delante’s recommendations
  2. Ad Sizes on Facebook
  3. Facebook’s Specs
  4. Some Extra Pieces of Advice
  5. The Takeaway

Delante’s Recommendations

We’re perfectly aware of the overwhelming and confusing abundance of guidelines concerning images in Facebook Ads campaigns. That’s why (before getting down to more detailed recommendations), we’ll provide you with certain instructions usually sent to our clients. In most cases, applying them correctly is enough to ensure that your images will work properly.

We recommend using at least four sizes of images: 1080×1080, 1200×1200, 1200×628, and 1080×1920 pixels of the highest possible quality and low weight.

When it comes to videos, it’s a good idea to enable sounds and subtitles. This results from the fact that a significant part of videos is muted, therefore, your content should be either accompanied by texts or fully understandable without sound.

Facebook Ads – Delante’s recommendations:

  • Sizes – we suggest using at least four ad sizes: 1080×1080, 1200×1200, 1200×628, 1080×1920 px
  • Supported formats – graphics: .jpg, .png / videos: .mp4, .mov, .gif
  • Text in images – maximally 20% of the image area can be filled with text; to check your proportion of text to image, go to:
  • Graphic elements – logos and important elements shouldn’t be placed near edges as they might be cropped
  • Quality – make sure that your images are of top quality

Ad Sizes on Facebook

One Graphic or Video

Image Pixel Size Format Placement Additional Information
1080×1080 Square (1:1) Most placements (including campaigns driving users to like the site) A minimum format recommended
1200×628 Horizontal image Facebook Instant Articles, the right column on Facebook
1080×1920 Vertical image Stories (Fb, IG, Msg), Audience Network (banner, native, full screen)
1200×1200 Square (1:1) Most placements
  • Less popular format,
  • Displayed better on higher resolution monitors


Image pixel size Format Placement Additional Information
1080×1080 Square (1:1) Facebook, Audience Network, Messenger, Instagram (feed)
  • Recommended
  • Min. 2, max. 10 images or videos (suggested length – 15 seconds)
1080×1920 9:16 Instagram Stories
  • Max. 3 images. Video length – 15 seconds


(graphics will also be displayed at the top of the Instant Experience)

Image pixel size Format Placement Additional Information
1080×1080 Square (1:1) Facebook and Instagram feed
1200×628 Vertical (16:9) Instagram Feed


(no specific guidelines)

Image pixel size Format Placement Additional Information
1200×628 9:16 or 1:1 A thumbnail in the feed Available solely on mobile devices


Image pixel size Format Placement Additional Information
Recommended min. 1080×1080 and 1280×720 1:1
Available for all advertising objectives and placements
  • from 3 to max. 10 images when creating the slideshow yourself
  • from 1 to 10 images when selecting one of the templates

Facebook’s Specs

Ratios vs. Placements

ratios vs placements of Image Facebook ads

Source: Facebook for Business

Let’s start with aspect ratios as they’re determined by the ad placement.

  • Feed:
    • Square (1:1) for images
    • Vertical (4:5) for videos
  • Stories: vertical (9:16) graphics that capture the whole screen
  • Carousel videos: square (1:1)
  • In-stream videos: horizontal rectangle (16:9)
  • Audience Network: vertical rectangle (9:16)
  • The right column on Facebook: rectangle (1, 91:1), alternatively square (1:1)

Moreover, Facebook enables downloading aspect ratio templates that help you guarantee that all your images are compliant with the recommendations.

One image or video

One-image ads are the most popular and effective solutions found on Facebook.

Facebook Ads - one image or video

Try to ensure that your images have:

  • Resolution: highest possible. Minimum 500 pixels
  • Format: .jpg or .png
  • Ratio:
    • Square (1:1) – for placements like feed or in-stream videos
    • Vertical image (9:16) – it’s a full-screen format in stories, applications or websites
    • Horizontal image (1.91:1) – used in the right column on Facebook, search results or Instant Articles

Different campaign objectives suit different ad placements. When it comes to standard minimum image sizes, it’s possible to distinguish:

  • 500×262 pixels for:
    • Instagram feed
    • Explore tab on Instagram
    • Facebook and Messenger stories
  • 500×889 pixels (vertical) for Instagram stories
  • 254×133 pixels for:
    • Facebook feed
    • In-stream videos
    • Audience Network: native ads, banners, full-screen ads, rewarded videos
    • Instant Articles on Facebook (or 1200×1200 with a link)
    • Facebook Marketplace
    • Search results on Facebook
    • The right column on Facebook
    • Messenger inbox
  • 1200×444 pixels:
    • Page likes (it’s also possible to use 2:3 and 1:1 ratios – 1080×1080 pixels)
Aga Glińska SEM Delante
Agnieszka Glińska

SEM Specialist

Graduated in business analytics, marketing and advertising graphics. She has been in the SEM Department at Delante since May 2019, where she currently manages and optimizes Google Ads and Facebook Ads campaigns as a Specialist. She is passionate about graphic design and follows changes in the Google and Social Media market. Privately, she develops Concept Art skills. In her backpack there is always a sketchbook and a pencil. She loves animation and learning about art and pop culture.

Leave a comment


Ile tekstu umieścić na grafice reklamowej?

Zaleca się, aby tekst zajmował 20% miejsca na grafice. Nie jest to już jednak kryterium podczas weryfikacji reklam Facebook Ads (o czy więcej pisaliśmy tu: Facebook kończy z regułą 20% tekstu na grafikach reklamowych) – reklamy, które zawierają więcej tekstu nie będą odrzucane, ale mogą one mieć niższy zasięg.

Co w przypadku, jeśli nie będę stosował się do zalecanych wymiarów Facebook Ads?

Jeśli utworzysz kreacje, które nie będą odpowiadały zaleceniom Facebooka, czyli – przykładowo – nie zastosujesz się do rekomendowanych wymiarów, musisz liczyć się z tym, że Twoje reklamy mogą nie wyświetlać się poprawnie (np. zostaną one przycięte).

Get a
Free Quote


european search awards finalist

Check our Free SEO and Marketing Tools!

Free SEO and Marketing Tools