Google December 2020 Update – A New Search Engine Update

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Google December 2020 Update – A New Search Engine Updated-tags
04 December 2020
On the 3rd of December, Google announced another big update of its core algorithm. As usual, the news hit just before the update was rolled out - earlier the same day! What do we know about the December 2020 core update so far? Check in the article!

2min.

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After seven months since the last Google core algorithm update, here we are again writing another news of that kind. On the morning of December, the 3rd Google announced via their official Twitter account that the Google core algorithm’s major update would be rolled out later that day. This year, we faced a similar algorithm changed twice - during the January 2020 and May 2020 Core Updates. See SEO experts afterthought about Google’s May 2020 Core Update: https://delante.co/algorithm-update-seo-experts-afterthought/ Seven months is quite a long hiatus since the last update, so we expected that Google will make a move to stir search engine results up before 2020 ends. The full roll out of the new algorithm usually takes about two weeks, so we need to wait to see the change results, but we surely can expect changes in keyword ranks. For the first weeks, the fluctuations may be chaotic, so final conclusions should be drawn after the update’s dust settles. The implementation of the December 2020 Google Core Update started at 1:00 p.m ET.

What to do when you notice your positions in search results are dropping?

Primarily, wait for the update to be rolled out completely. When after 2-3 weeks, your positions will still be lower than before the update, it means you need to work on your website. Google doesn’t give clear guidelines on what to do when the website drops due to an update. From our experience, it’s best to optimize your website following general Google guidelines. Pay attention to titles, meta descriptions, headers, content’s uniqueness and relevance, page loading speed, and quality (which gains importance - remember that in the next year, Core Web Vitals come into force). If your SEO strategy is carried out in an organized and well-planned manner - you don’t have much to worry about. Upcoming weeks will be the time of more careful observation of our clients’ website’s positions and adjusting to changes.
Author
Kasia Zielosko Marketing Delante
Author
Kasia Zielosko

Marketing Team Leader

Kraków

She is responsible for the company’s marketing. She specializes in lead generation, international marketing, content marketing and analytics. Privately, she is a dog mom, saxophonist, macramé braider and travel lover.

Author
Kasia Zielosko Marketing Delante
Author
Kasia Zielosko

Marketing Team Leader

Kraków

She is responsible for the company’s marketing. She specializes in lead generation, international marketing, content marketing and analytics. Privately, she is a dog mom, saxophonist, macramé braider and travel lover.

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