Google Using Click Data for Rankings Confirmed?

1min.

Comments:0

Google Using Click Data for Rankings Confirmed?
25 September 2023
Lately, it's been loud about the lawsuit against Google. There are currently hearings in the USA, and surprisingly, they brought us a whole new perspective on SEO.

1min.

Comments:0

It’s said that Google actually uses click data for rankings. According to software engineer Eric Lehman, Google’s former employee who testified in court last week, “Everyone knows Google uses user data”. Furthermore, Google employees were supposedly instructed to “not discuss the use of clicks in search”.

Note: by “click data” we mean the aggregation of a user’s tracked behavior, not data about clicks in SERP. It makes a difference, doesn’t it?

google uses click data

Source: https://twitter.com/BigTechOnTrial/status/1704609259231621223

What does this information mean for you? (And for Google, of course)

Not much, actually; it’s nothing confirmed (at least not yet), but there’s a chance that in the future Google will have to face the problem it created for itself. Since Google owns a lot of user data right now, it has a significant advantage over its competitors. As long as it was kept secret (or, at least, as secret as possible), the competitors didn’t have much room to create better search machines. Can we expect that other companies will try to find ways to gather more user data in the future to gain an advantage over Google? Certainly.
Also, is understanding that clicks impact SERPs equal to manipulating search results? Not exactly. Therefore, you can try to implement as many user-friendly solutions on your website to not only hope for the best but actually get better results and reach higher positions.

Author
Wiktoria Wójciak SEO Specialist
Author
Wiktoria Wójciak

SEO Specialist

She graduated in information management from Jagiellonian University. She took her first steps in the SEO industry as a copywriter, and joined the Delante team in 2021. In her free time, she learns Spanish, watches TV series, blogs about rats and visits Italian restaurants. She is a fan of dogs, rodents and crime books.

Author
Wiktoria Wójciak SEO Specialist
Author
Wiktoria Wójciak

SEO Specialist

She graduated in information management from Jagiellonian University. She took her first steps in the SEO industry as a copywriter, and joined the Delante team in 2021. In her free time, she learns Spanish, watches TV series, blogs about rats and visits Italian restaurants. She is a fan of dogs, rodents and crime books.

Leave a comment

Get a
Free Quote

Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe