Growth Hacking – Tips from Professionals to Boost Your Business Growth

Growth Hacking – Tips from Professionals to Boost Your Business Growth

Growth hacking is all about scaling your business strategy and efforts to achieve quick growth. There are many ways to do this, so it’s crucial to choose the best ones for your company. That’s why we asked growth hacking experts for some tips! Keep reading and boost your growth!

Table of contents:

Growth Hacking Tips From Professionals

Growth hacking is a great way to boost your business quickly and efficiently.

But what exactly should you do? Which strategies adapt for your business?

This decision you have to make on your own – after all, you know your business best. But to make your life easier, we asked professionals that know everything about growth hacking for their tips on the best strategies to boost your business.

Are you ready to hack your business’s growth? Let’s get started!

Create an Actionable Strategy and Implement It

No actions should be taken without creating a strategy first.

Making decisions about the next step for your business is easier if you already created a plan for the future. This should be your compass to steer in the right direction. Take your time to create a strategy and review it regularly to make sure it’s up to date.

“Create a strategy with quantifiable objectives and actionable milestones. Identify the areas where you want your business to expand, such as entering new markets, maintaining existing clients, or boosting your marketing efforts. Consider the processes you’ll need to implement your plan.”

Kenny Kline
Kenny Kline
President & Financial Lead at BarBend

“Setting the course and creating a road map is a very important step. Don’t rely on proven methods, just because something works for one company doesn’t necessarily mean it will be great for you too. Always take into account things specific to your business and create a strategy that will suit you best. In the SEO world, we know all the rules we’re meant to play by, what works and what is a recipe for a catastrophe. Still, we approach every website individually and we tailor the strategy to their needs. There’s no such thing as a one-fits-all method to achieve success.”

Gosia Tarnawska
Gosia Tarnawska
SEO Team Leader at Delante

“Segmentation is a growth hacker’s best friend. Segment the target market based on demographics and create marketing strategies that appeal to their unique needs. Understanding customer motivations, developing new ideas, and tracking individual campaign success are vital to growth hacking.”

Ankur Goyal
Ankur Goyal
Head of Growth at Coterie

Utilize Data-Driven Approach

Don’t guess what’s best for your company and clients. You are not a fortune teller. You should base your strategy and actions on data you collect on a daily basis.

This is the only way you can be sure your money won’t go down the drain.

“Know your digital channels or hire someone who does. Ask your agencies and consultants for conversion-driven data to discover where your customers are actually coming from. Too many companies pay agencies who use a spray and pray method (high investment, wide variety of channels, low return instead of high investment, high return on the specific channels that work for your business).”

Alex Boese
Alex Boese
Digital Opportunities Expert & Growth Hacker

“Analytics platforms, sometimes known as business intelligence (BI) platforms, provide real-time data that enable you to see how customers interact with your website. This gives you a clearer picture of where prospects drop off. Using streaming analytics, along with machine learning, helps you refine your site to minimize bounce rate and maximize conversions.”

Chris Gadek
Chris Gadek
Vice President of Growth at AdQuick

Be Flexible and Adapt Quickly

If you want your business to grow quickly you need to be flexible and adapt to new situations, changes in the market, and emerging trends. If you hope to achieve the success you can not let yourself get too comfortable with what you’re already doing.

Keep up with your competition and consumer needs, or you will be left out.

“Flexibility and organizational skills are two areas that need improvement in order to thrive in business today, In order to gain and keep your clients’ loyalty, you must be aware of your competitors’ strategies and either employ them yourself or improve upon them. From my experience, a great business requires ongoing activity.”

Sanket Shah
Sanket Shah
Co-founders & CEO of InVideo

“The majority of brick-and-mortar businesses are feeling the heat from e-commerce and m-commerce, which is why technology is a vital success factor. Technology may help you reach out to customers and prospects and keep the firm in line with their ever-changing needs when it is linked with organizational goals. Businesses now face fierce competition, so they need to be on the ball and quick to address problems before their rivals do.”

Ricardo Pina
Ricardo Pina
Money Expert & Founder of The Modest Wallet

“Experiment and be ready to adapt, this is the key to growth. To do so, you need to first know the goal and hypothesis you want to confirm or disprove. Running the experiment is not enough, remember to analyze the results and implement changes. Be flexible and ready to give up on your ideas if they don’t work, this might be the hardest part of growth hacking”

Kasia Zielosko
Kasia Zielosko
Marketing Team Leader at Delante

Put Your Customers First

Your business wouldn’t exist without your customers. That’s why you need to have their best interest in mind, tailor your efforts to them, and do your best to keep their loyalty.

Make sure to include the personalization of your products and customer service to make their experience the best possible. Growth hacking experts shared with us a few tips on how to boost your business by taking care of your customers’ needs.

“Businesses that are still solely focused on their products may soon go out of business. Become an effective partner for your customers if you want to survive, prosper, and expand your firm. Loyal customers might be valued up to ten times as much as their initial purchase on average. The bottom line is that customized solutions are necessary for the success of customers. Ones that can look after customers include personalized offerings, accessibility, clear communication, delivery, and swift problem-solving. The best form of advertisement is a successful customer.”

Gerrid Smith
Gerrid Smith
E-commerce Growth Specialist at JoyOrganics

“Focus on creating exceptional customer experiences. There’s no better way to promote your business than by word-of-mouth marketing from satisfied customers. Show results, not promises. That’s why it’s so important to create an experience that your customers will love and remember. If you can do that, you’ll be well on your way to speeding up your business growth.”

Tomasz Niezgoda
Tomasz Niezgoda
Marketing Executive at Surfer

“Concentrate on the client experience and make an effort to make each client’s engagement with your team unique. This aids in creating the brand loyalty required to increase your market share. Expand that customer experience at the same time to draw in new customers and offer them the same level of individualized service that you do for your current audience. Maintain constant contact with them so you can stay informed about the state of your market.”

Dean Lee
Dean Lee
Head of Marketing at Sealions

Focus on Your Existing Clients

Your business will grow much faster if you concentrate your efforts on your existing customers. Make sure to take care of them and keep their loyalty. Acquiring new clients is costly and time-consuming, so make sure people stay with your business for as long as possible. Long-term loyal clients are a key to your success.

“Your most valuable audience is the one you already have. A lot of people think growth hacking is about driving top-of-funnel acquisition but in reality, focusing on retaining your existing base is the key. Invest in good experiences to retain people.”

Lex Roman
Lex Roman
Growth Marketing for Solopreneurs at Super Easy

“Existing customers are much easier to upsell and cross-sell to than new ones. Using credit activity reports, behavioral data, and customer notification services, you can better understand your customers’ needs and reach out to them at the most effective times.”

Adam Crossling
Adam Crossling
Marketing Manager at Zenzero

Look Out for Partnerships & Collaborations Opportunities

Collaborate with people in the industry to get organic mentions around the web that will drive your traffic in a more natural way. Look out for new opportunities for partnerships that may benefit your business and don’t be afraid to use your networking skills.

You’ll never know what next opportunity lies before you unless you reach out and grab it.

“Organic mentions are exponentially more impactful than standard paid sponsorships or paid plugs. For example podcasts. We made a new rule, and we only sponsor a podcast if they use and understand the product. It brings a way better ROI. Mid-way episode spots can be an organic part of a conversation and skip rates go way down.”

Casey Hill
Casey Hill
Head of Growth at Bonjoro

“One of the best ways to grow hack is to partner up with another company. By creating integrations with complementary businesses, you can reach a whole new customer base and tap into new markets. This can be a great way to quickly boost your growth.”

Damian Salkowski
Damian Sałkowski
CEO at Senuto

“Contrary to popular belief, your competitors are not merely competitors, but potential business partners. Solidify your connections by expressing a keen interest in partnerships and collaborations, which is a win-win situation.”

Sam Browne
Sam Browne
CEO of HARO SEO

Increase Your Online Visibility with SEO

We don’t need to tell you how important SEO is in the online world.

Your business needs to be visible to get traffic and acquire customers. There’s no better way to do this than to show up on the first page of Google.

Use SEO technics to optimize your website and boost your growth with an increased online presence.

“The most effective method to scale your online business is to plan and execute an aggressive organic SEO campaign. You can drive sales, conversions, and traffic up exponentially by leveraging more visibility on Google search result pages. There isn’t a quick and easy hack to scale your business overnight. Optimizing your website for performance and user experience, for example, boosts your SEO health and Domain Authority.”

Zach Goldstein
Zach Goldstein
CEO & Founder of Public Rec

“Every company aiming for success should prioritize building a few backlinks from SaaS sites to key articles that have a high potential for conversion. As search engine algorithms continue to evolve, links from high-quality websites carry more weight than ever before. By building even a handful of backlinks from SaaS websites, you can significantly increase your chances of achieving business growth.”

Milosz Krasinski
Milosz Krasinski
Managing Director at Chilli Fruit Web Consulting

“You must constantly work to improve your company’s visibility, particularly online. What is the point of creating valuable products or services if customers cannot find them? You can, for example, launch your mobile app, learn about basic SEO techniques to help you establish visibility on search engines, launch your social media presence, claim your business on Google, launch a newsletter, and so on. Always create good content and stay up to date on market trends.”

Salvador Ordorica
Salvador Ordorica
Founder & CEO of The Spanish Group LLC

Benefit from Social Media Presence

Social Media are a great place to reach out to new customers and attract them to your website.

Remember to take into account your target group and don’t waste your time and effort on social media where your potential users are not active.

Make sure you’re present on the platforms most important to your audience. Grab peoples’ attention with engaging social media content and watch your business grow!

“Drive up SEO and visits to your website by getting your brand name promoted by other people via alternative methods like articles on social media. This is a way of gaining recognition for your core products.”

Ning Zhang
Ning Zhang
Founder and CEO at Flatfee

“Use social media to grow your business. Platforms like Facebook, Twitter, and Instagram offer great opportunities to reach new customers and grow your brand. Be sure to create engaging content and use effective hashtags to get the most out of these platforms.”

Darren Litt
Darren Litt
Co-Founder of Hiya Health

Send Some Emails

This might sound like a thing from the past, but a good mailing strategy might really help your business grow. It’s a great way to keep in touch with people interested in your business and attract potential customers back to your website.

“Marketing your business online might be a lot easier if you have a large email list. Email marketing has become more conversational in recent years, and you may use it to increase your campaign’s effectiveness. Email autoresponders, for example, can send messages based on the time of day or the action taken by the user. Additionally, you may want to consider offering a regular email newsletter that users may subscribe to in order to expand your email list.”

Frederic Linfjärd
Frederic Linfjärd
Director of Growth Marketing at Planday

“Create an abandoned cart series. Put at least 3 emails in this series, one with a discount. Those are customers that already came to your website and put a product in their cart, don’t turn away the low-hanging fruit.”

Alex Boese
Alex Boese
Digital Opportunities Expert & Growth Hacker

Try Out Paid Channels

Paid advertising should be a part of your overall growth strategy. It’s a great way to reach new audience and attract them to your business. Choose your target group carefully and tailor your ads to your users. Don’t burn your money on ads no one will be interested in – it’s a costly mistake.

“Once you’ve tried all the free options, it might be time to use paid channels to boost your inbound marketing. It’s essential, though, to initially identify your target customers and determine where they may live as well as what their key goals may be. You can use Google Adwords to construct campaigns and buy certain keywords, GoChime to gain targeted interaction, Taboola and Outbrain to disseminate your content, LinkedIn to post sponsored content, and so on. Before deciding to spend money on a paid channel, do some research and ask around. Keep track of the outcomes you acquire.”

James Rehm
James Rehm
Chief Operating Officer at Skuuudle

“Use online advertising. Advertising on the internet is a great way to reach new customers and grow your business. There are many different platforms and strategies you can use, so be sure to do your research and find the ones that will work best for you. The best thing about online ads is that you can target specific audiences, so you know your message is reaching the right people. You can also test different ads and see which ones are most effective, so you can get the most out of your advertising budget.”

Darren Litt
Darren Litt
Co-Founder of Hiya Health

Best Growth Hacking Tips – The Takeaway

As you can see, there is plenty of growth hacking tips that can help your business grow.

While you make your choice on what to focus on, consider a few factors:

  • the industry you operate in
  • size of your company
  • your resources
  • your audience
  • your competition

Every business is different, so make sure you tailor your growth hacking efforts to your needs and capabilities. You have to measure your strength for intentions and set goals for your business cautiously.

If you need help with your SEO or Ads efforts, contact us! We will gladly share our experience with you and help you grow your business!

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Author
Jr Marketing Specialist  - Ania

Jr Marketing Specialist

Ania is a graduate of Far East Studies and Advertising and Media Management at Jagiellonian University. She's joined Delante in 2021, where she is developing her skills as a Junior Marketing Specialist. In her free time, Ania works as a private Japanese tutor, reads a lot, and travels around the world. She is interested in content marketing, Japanese culture and art, and geopolitics.

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