How to Add Meta Tags in WordPress

How to Add Meta Tags in WordPress

If you’re wondering how to add meta tags in WordPress without plugin management, this article is for you! As the internet grows larger and larger, the desire to make our own websites becomes more and more prevalent, so this is an important and relevant topic.

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With technologies enabling us to make better websites, we are seeing more people come online to do business! Of course, this doesn’t mean that it’s always so simple. While WordPress is a powerful tool, you will need to know certain things to get the best use of it. This article about how to add meta tags in WordPress will point you in the right direction for one of the most common questions for optimizing SEO!

Why Meta Tags are Important

Before you start searching for the best WordPress plugin, you need to know why meta tags are important in the first place! How to add meta tags in WordPress is a meaningless concept if it’s not fully understood why they’re important in the first place, so let’s analyze that.

As one of the most basic and essential aspects of SEO since the debut of the concept, meta tags are words that are hidden in the code of your content that allow search engines to read them. When search engines read your meta tags, they will be able to understand and organize your content and website in order to give you proper rankings when people search for those keywords.

Metadata is, essentially, part of the “address” of your website on search engines. They let anyone find you! This is why it’s crucial to create and maintain them for your website.

Why Are Meta Tags Relevant for SEO?

If a search engine does not know what your site is, it isn’t effectively able to organize you in a way that makes sense (both to you, to the search engine, and to the customer). Search engines being able to read and understand your content is the top priority for effective SEO. Without them, your rankings won’t be nearly as high as they could be, all but ensuring a low spot for your site until you update. That’s why it’s very important to know how to add meta tags in WordPress or any other CMS.

content marketing for seo

Seeing as how meta data is only a few words per page for your website, it makes absolutely no sense to ignore them! By doing so, you’ll only hurt your ranking at the end of the day.

How to Add Meta Tags in WordPress

As a content management system (CMS), WordPress offers a variety of benefits that everyone can enjoy. It can design, create, and manage all kinds of digital content, including images, videos, documents, audio-visuals, and lots more all within its native environment. This allows content creators unprecedented versatility and effectiveness when planning their website and content!

WordPress can manage online content in a way that’s accessible and structured, making anyone who learns enough a potent web developer. With a variety of plugins giving you the ability to automate various tasks, the possibilities of WordPress are endless! Further, this means that you will have to understand how to add meta tags in WordPressnaturally and with pluginsfor maximum effectiveness.

Adding Meta Tags Without Plugins

While using plugins is the easiest way to get started and go, many people will decide to add metadata manually, allowing them full control over any and all changes that need to be made. Manually adding tags is actually quite simple, but the tags will need to be changed if your theme changes. These tags will apply to the entire website as well and not simply be unique to any single post or page. This is an instruction on how to add meta tags in WordPress without plugin in 2 simple steps:

Step 1: Find and open the header.php file

Start by selecting Appearance, Theme Editor on the left-hand side of the dashboard.

meta tags in wordpress appearance

Then, click on the “Theme Header” button on the right-hand side. Scroll down until you start seeing the code for the meta data.

meta tags in wordpress theme header

Step 2: Customizing and copying Meta Tags

Then, all you have to do is insert the new code into the location where the meta data is found. Simply copy this generic code and fill in the keywords with your own specific keywords. Place it under the <head> tag:

<meta name=”keywords” content=”keywords related to the content of the website” />

Then do the same with the description

<meta name=”description” content=”meta description for the content of the website” />

Adding Tags With Plugins

Much of the work done with modifying and applying meta tags can be done with simple button presses and clicks by using meta tags plugins for WordPress. Some are free, some need to be paid for, but all will enable you to work more efficiently and expertly. By using plugins for a variety of reasons, you will allow yourself to be able to optimize your site efficiently. These are the meta tags plugins available in WordPress:

Yoast

Step 1: Installing the Yoast Plugin

Begin the process by searching for “Yoast SEO” in your dashboard under the Plugins page.

meta tags plugin wordpress

Step 2: Adding Meta Data

Once activated, navigate to your Pages (or Posts, depending on what you want meta data added to), then All section. Click Edit, then scroll to the bottom of the screen to find the Yoast SEO section. Then, navigate to the Focus Keyphrase section and enter your primary keywords into it. Click the Edit Snippet button to enter your meta description. This is what search engines will read and what you should be certain of!

meta tags yoast plugin wordpress

All in One SEO

Step 1: Getting into the settings

Start by hitting the All In One SEO (AIOSEO)  header on the left-hand side of the WordPress Dashboard.

meta tags plugin wordpress all in one seo

Step 2: Adding Meta Data

Then, simply add the meta data inside the Site Title and Meta Description tabs as you scroll down the options for the plugin!

how to add meta tags in wordpress all in one seo

SEOPress

Step 1: Select and Browse the SEOPress Options

Head to the left-hand side of the screen and click the SEOPress option. You will have to install the plugin from the plugins tab and then purchase a license.

meta tags plugin wordpress seopress

Step 2: Modifying Metadata

Once you’re all set up, click the pages tab on the left side of the dashboard, then scroll to the bottom of the page to find the SEOPress options. From there, you can directly modify the information displayed on the pages and change keywords and tags to your liking.

how to add meta tags in wordpress seopress

Rank Math

Step 1: Calling up the Options

On the left side of the screen, select the Rank Math tab after the plugin is installed. In it, you can select Global Meta and start modifying a variety of options, including the metadata on pages.

meta tags plugin wordpress rank math

Step 2: Don’t forget Posts!

Individual posts will need their tags and descriptions done as well! Rank Math easily allows you to do so by switching the tab to the Posts section. This will let you edit all new content created for your site!

how to add meta tags in wordpress rank math

Meta Tag Manager

Step 1: Getting to the Meta Tag Manager

After installing the plugin, navigate to the left-hand side of the dashboard, find the settings option. Then, you can start by selecting meta tag manager in the settings tab on the left. Hit Meta Tag Manager and start viewing the options for the plugin.

meta tags plugin wordpress meta tag manager

Step 2: Then just add tags!

Once inside the options, Meta Tag Manager makes it very easy to add meta tags to pages and posts! A very straightforward plugin with versatile settings.

how to add meta tags in wordpress meta tag manager

Those were all the meta tags plugins available in WordPress. As you can see there are a few options, so be sure to choose the best one for you!

Meta Tag Data is Crucial!

By optimizing your content with the use of meta tag data, you will fully be in control of your site’s SEO and give yourself the metrics boost you are looking for. SEO is an ongoing project that continually demands attention and patience, and meta tag management is no different. Luckily, these tools exist to help you considerably! We talked about how to add meta tags in WordPress without plugin and how to use meta tags plugins in WordPress, so by utilizing this guide, you can be well on your way to optimal efficiency when it comes to your site’s SEO profile.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

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