As much as 56% of users will leave a website if it loads longer than 3 seconds! These days good page loading speed is crucial for winning users' hearts and achieving high results in SERPs. Google emphasizes it by adding new metrics that will help you test the loading speed of your website, including its mobile version. How can you check your page loading time and what’s the optimal result? How to increase website speed on mobile devices? Keep reading to find answers to these questions!
Before we discuss the methods of improving the loading time of your site, it’s a good idea to find out how to check the loading speed of your page. Below you can see the list of the most popular tools.
PageSpeed Insights is a tool provided by Google. It’s frequently used to measure the website loading time. It allows you to check the speed of your website on both desktop and mobile devices.
The only thing needed to perform the test is the website address that you paste into the box (1) and then click “analyze” (2).
The result is a score between 0 and 100 provided in two tabs (the first tab refers to the website loading time on mobile devices, and the second one contains information about the website loading time on computers and tablets).
Below you can see detailed comments about content rendering, as well as tips on how to increase website speed on mobile. This will allow you to find out what elements on your website are problematic and how to improve them.
GTmetrix is another useful tool. It works similarly to PageSpeed Insights. All you need to do is to type the URL address of the website you want to analyze and click “test your site”.
After the processing, you’ll get the report.
It contains all the necessary information concerning the site and tips that should help you reduce its loading time.
It’s also worth remembering about the Mobile-Friendly Test. It works similarly to the abovementioned tools. In order to analyze the website, you need to provide its address and then press the “test URL” button.
After a few seconds, you’ll get a report informing you whether your site is mobile-friendly, the view of a rendered page, and information concerning potential errors.
Think with Google
Think with Google is another interesting tool that enables measuring the website loading speed. In order to check your page loading time, you need to provide its URL address.
After a while, you’ll get a report:
The tool also gives you the option to:
See tips discussing what can be done to improve the loading time of your website,
Juxtapose your website against the websites of your market competitors,
Estimate the effects your business can achieve if your website loads faster,
Generate a free report with your website analysis
Chrome Developer Tool
You can benefit from this tool if you use the Chrome browser. To do it, just go to your website, select “developer tools” from the menu at the top of the page, choose the “lighthouse” section, search for the “device” section, choose “mobile”, and click the “generate report” button.
As you can see, all the available tools are intuitive and easy to use. Now, it’s time to check your page performance. What result should you get?
It goes without saying that a website should load as quickly as possible. However, the recommended result you should aim for is less than 2-3 seconds. If your site loads longer, each subsequent second of waiting increases the likelihood that users will leave it. This will translate into a higher bounce rate.
[caption id="attachment_17045" align="aligncenter" width="750"] source: https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/[/caption]
Your score isn’t satisfactory? Don’t worry! Contact our technical SEO consultant - we will make sure your website is fast and adjusted to your users needs!
Do you want to take care of it yourself? Keep reading to discover 15 tips forincreasing website speed on mobile devices!
How to Make Your Mobile Site Load Faster?
1. Check Core Web Vitals & PSI
Core Web Vitals are metrics evaluating website speed and performance. CWV are one of the ranking factors announced at the end of August 2021. Along with responsiveness, security, encrypted connection, and lack of intrusive ads, Core Web Vitals will become an essential component in deciding about website positions.
Why do we talk about this?
The introduction of Core Web Vitals as an additional ranking factor is related to the growing role of user experience. Google clearly indicates that SEO should aim to increase users' satisfaction with the search results. Only then it's possible to reach high positions in the organic search results.
If you use PageSpeed Insights (PSI) to analyze your website, you’ll receive information concerning:
LCP (largest contentful paint) - it’s a metric that shows the loading speed of a website. It measures the time the browser needs to load the largest element on the page,
FID (First Input Delay) - it's a metric that indicates the interactivity of websites. It's the time counted from when the page starts loading until it's fully interactive,
CLS (Cumulative Layout Shift) - it's a metric that measures the visual stability of a page layout. It's calculated as the sum of shifts that are visible during page loading. This includes unexpected shifts, i.e., those unrelated to user interaction.
Recently Google added 2 additional metrics to ensure even better page load speed:
INP (Interaction to Next Paint) - it’s a metric that shows how long it takes to interact with the entire page,
TTFB (Time to First Byte) - it's a metric that measures how fast the server responds to a request for a resource.
Full Core Web Vitals assessment in PageSpeed Insight looks like that at the moment:
Those two metrics are experimental, everything might still change, so it's best to keep an eye on!
Apart from that, you’ll receive a set of ready-made guidelines you can follow. This makes dealing with a website loading slow on mobile devices much easier.
The Core Web Vitals are so important we devoted an entire service to them! Check out how we can help you improve your website with Core Web Vitals Audit!
2. Compress & Optimize Images
Incorrect optimization and image compression are some of the most frequent reasons for insufficient website loading speed on both mobile and desktop devices. So what to do to prevent situations when graphics have a negative impact on the page loading time?
First of all, compress your images (reduce their size) before uploading them to the website. You can do it either with the use of professional editing programs like Adobe Photoshop or with free and simple online tools like jpegmini.com.
The optimal weight of the images uploaded to your website shouldn’t exceed 150-200 KB.
We have an extra tip for you!
If you use WordPress, you can install the WP Smush plugin which automatically compresses photos uploaded to the server. The plugin and its basic functionalities are free, nevertheless, you’ll need to purchase access to the PRO version to be able to fully benefit from the available functions.
[caption id="attachment_17042" align="aligncenter" width="750"] source: https://pl.wordpress.org/plugins/wp-smushit/#description[/caption]
If you want to learn more about image optimization, check out one of our articles: Images vs. SEO. How to Get Down to It?
3. Keep Redirects Down
Redirects are a must when you want to inform the search engine that your site can be found at a different address or if you want to eliminate the problems with subpages and links that don’t work properly.
However, too many redirects can negatively affect the website loading speed, as the server needs time to find the original URL.
Therefore, you should reduce their number to the minimum to ensure that they don’t affect the page loading and don’t discourage users.
4. Make Your Web Design Simpler
Although extra banners and pop-up windows are supposed to attract users’ attention and increase their interest, the excess of these elements may negatively affect the website loading time.
When designing a website you should analyze which elements and functionalities are essential. It’s worth resigning from some extra features to boost page loading speed.
While sophisticated page design looks impressive, too many extra elements may not only slow down the website loading speed but also discourage users from staying on the site. The codes essential to design such a page can needlessly overload it.
When creating a website, you should go for simple yet original solutions that will draw users’ attention but at the same time won’t overload or slow down your site.
5. Don’t Use Custom Fonts
How to make a mobile site load faster? Don’t use custom fonts!
Why? Because if you choose them, the server will first need to download them before it shows them to users. This means that website loading may take significantly more time.
Moreover, there is always a risk that the fonts won’t be displayed properly. For this reason, it’s recommended to rely on system fonts.
6. Use Website Caching
Mobile browsers are able to remember pages and save data on tablets or smartphones in order to use it later. This can have a noticeable impact on page loading time.
Website caching will streamline the page loading process, and this, in turn, will positively influence the way users perceive your site.
7. Minify Your Code
Code minification means simplifying the code and getting rid of any unnecessary characters. It doesn’t affect or modify the functionalities and website operation.
By deleting the extra parts of the code, you reduce the page weight. This results inspeeding up the loading time of the site.
8. Reduce the Number of Steps to Purchase
What else can you do toimprove mobile speed? You can analyze all the steps the potential customer has to take to finalize transactions, sign up for a newsletter, or perform any other activity that’s of importance to your business.
If the process is time-consuming and involves 5, 6, or more steps, think about how to speed things up. Removing some unnecessary elements will allow you to get rid of the code andimprove your page loading time.
9. Use Lazy Loading
Lazy loadingmight be the key to improving your page loading time.
In a nutshell, it’s about using special scripts to delay the process of loading images, videos, or graphics that aren’t displayed to users right away when they enter the site.
This helps to prevent situations when your website loads for 10 seconds only because of one or two large pictures that won’t be shown to users until they scroll down the page for 2 minutes.
Selecting the appropriate hosting and server is an extremely important issue that affects the website loading speed. In this case, you ought to avoid free solutions as they’re rather ineffective and slow.
Moreover, they frequently display numerous ads and can easily overload the page. Analyze your business and website needs to determine the functionalities and features that are the most important for you. Before making a decision, check server reliability.
11. Use Mobile CDN
Cloudflare is a Content Delivery Network that helps you make sure that users are always close to your server, regardless of their location in the world. This means that your website will load equally fast both for people who are in Japan and those who sit in a coffee house in London.
Using a mobile CDN is particularly important if you plan to go international.
Remember that first impressions count. If people in your target country see that your page takes a long time to load, they’ll probably leave it and won’t visit it again.
12. Update to the Latest Version of PHP
Hypertext Preprocessor also known as PHP is a programming language that makes it possible to create dynamic website content. Thanks to it, you can easily make your page more appealing, interactive, and eye-catching.
Using PHP correctly can have a positive impact on page loading time and SEO.
How is it possible? Your site gets more interesting for users and improves its overall loading speed. To update your PHP version, enter the settings panel of your server, and look for a relevant section with PHP settings.
Installing too many plugins can have a negative impact on your website loading speed.
This happens because plugins send additional HTTP requests and DB queries. Moreover, some available solutions require the use of custom scripts. All this translates into extra JS files and more time needed to load all of them.
Remember that simplicity is the key to success. Keep your page functional, but try not to gild the lily.
14. Reduce the Server Usage
When users visit a given website, all its content, including texts, graphics, and source code, is processed by the server. This increases the loading time of your website.
So,how to increase website speed on mobile?
Start with turning on the GZIP function that compresses files. Thanks to it, you can reduce the weight of your website and consequently improve its loading time.
Where to find it? While some hosting companies have this feature switched on by default, it needs to be activated manually in other cases.
If you wish to reduce your server usage, you can also take advantage of special plugins which are responsible for shortening the website loading time. If you use WordPress, you can access one of these plugins:
However, when configuring the plugin, you should read the detailed instructions and tutorials or ask someone more experienced for help. Remember that incorrect configuration can cause errors on the website or prevent the site from being loaded.
Make sure that CSS is at the top of your HTML files.
Consequently, the rendering thread wouldn’t be able to show the page completely, as it simply wouldn’t have access to all the necessary style information.
Why is Website Loading Time Important? The Takeaway
The loading time of your website is very important because it directly affects the interest of your site’s visitors. According to the research conducted by Google, 53% of users decide to leave a page if it loads longer than 3 seconds. This increases the bounce rate and consequently decreases your conversion rate.
Considering the fact that more and more people use mobile devices to browse the net, having a page that takes many seconds to load may negatively impact your business.
It’s also crucial to mention that website loading time (on both mobile and desktop devices) is one of the Google ranking factors. This means that pages that load faster are appreciated not only by users but also by Google algorithms.
Fast-loading websites rank higher in the search results!
If you want to expand your business and reach a wide range of potential customers, you should make sure that your website is optimized for mobile devices and loads as quickly as possible. Need help with this task? Contact our specialists!
This is an update of the article published in 2019.
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