Best Practices for CBD website SEO
Because of the long-awaited legalization of marijuana in Canada, the industry itself became much more popular. Increasingly more companies, including global giants, got interested in cannabis products. As a result, the shares of some of the manufacturers have risen as well, even by several hundred percent. Given these numbers, it might be worth analyzing whether the CBD industry holds the potential for long-term activities, or is it all just temporary. According to Arcview Market Research and BDS Analytics, the market that consists of both recreational and medical marijuana already reached 9,5 billion USD in 2018. In 2024, it’s expected to exceed even 89,1 billion dollars. The main factors that influence it are definitely the medicinal properties of cannabis, progressive legalization of marijuana, as well as the improvements made in the field of genetic engineering of the plant. Still, there are certain restrictions when it comes to the cannabis industry - such as high competition with the conventional treatment, social taboo, and illegality of it in many countries. In fact, medical marijuana still represents a bigger market share. The situation seems to be rapidly changing only in North America, where cannabis is being legalized the fastest, also for recreational purposes. Learn aboutCBD SEO.
Marijuana or Hemp? What’s the Difference?
The legality of marijuana differs from country to country, which is why it’s necessary to understand the local law. To make it easier, let’s focus on the difference between hemp (that doesn’t contain THC but CBD), and marijuana.
There’s a considerable difference between CBD and THC. THC is a psychoactive substance, which is responsible for the actual feeling of “intoxication”. It’s what makes you feel relaxed and more hungry than usual, with heightened senses on top of that (especially sight, smell, and hearing).
Nonetheless, the medical use of THC is that:
- It helps with multiple sclerosis treatment, relieving pain and spasms,
- It minimizes the side effects of chemotherapy, including vomiting, and stimulates appetite,
- It alleviates AIDS symptoms,
- It lowers intraocular pressure.
- It alleviates depression and its signs,
- It has an anti-inflammatory effect and improves detoxification of the organism,
- It’s an anticonvulsant, which helps with the treatment of diabetes and epilepsy,
- It relaxes the muscles.
Cannabis Essentials
The cannabis industry is one of the most “fluctuating” markets in recent years. The restrictions change almost every day. Unfortunately, paid campaigns are almost impossible to run for the majority of cannabis products so it makes it difficult to promote it on the search engine and around the web. It’s mostly due to the terms & conditions of many advertising platforms, that can easily block such content. Therefore, SEO and organic traffic generated by it will be your allies in promoting CBD products. Increasing your rank and making it to the top of the Google search engine will soon be crucial, as it forms a solid foundation for future activities (especially once SEO in the industry becomes more competitive). That’s precisely why now is the moment to invest in SEO-related activities. Learn about SEO for Cannabis industry.What is important when creating an SEO strategy for the CBD field?
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Check the terms & conditions of your platform and hosting
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Get familiar with the opportunities given by SEO
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Choose the right keywords
- Average monthly searches and trends changing in time,
- The purpose of the search - whether a given keyword match the service or product,
- The domain and authority of the websites,
- The difficulty and complexity of the keyword.
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Create a blog and publish supporting articles
Ideally, you should create 3-5 supporting articles that help describe the topic better and/or are related to the chosen keyword category. It will allow you to create your own content pillar and make the texts more relevant. Also, it will become a great backup for external backlinks.
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Start writing SEO oriented content
- Carefully selected keywords,
- Relevant insights,
- Unique content.
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Keep updating the content on your website
Cannabis SEO - Conclusion
Learn about CBD SEO strategy. In the last few years, the cannabis business has been one of the fastest developing industries that also generate a lot of income. Now it’s the best moment to take care of SEO since the companies that build trust over the years, will eventually become opinion-makers in the industry. Start paying attention to the SEO-related activities right now, including:- Checking the terms & conditions of your platform and hosting
- Understanding the opportunities given by SEO
- Choosing the right keywords
- Creating a blog and publish supporting articles
- Writing SEO oriented content for the
- Keeping the content of your website updated
