In 2020, the Cannabis & Hemp industry was valued at a whopping 9.1 billion U.S dollars. Its growth is forecast to rise at an impressive 26.7% with industry revenue projected at over $70 billion by 2028 (source). This makes it one of the fastest-growing and robust industries in the world, with hundreds of new businesses launching globally every year. Competition is fierce as more and more companies vie for a piece of this lucrative market. At first, it might appear that success in an environment with such growth potential might be achieved with little effort, even with the increasing number of competitors, but there’s one major catch.
While cannabis products continue to rise in popularity around the world, there are often regional limitations around their promotion. Local laws may regulate methods allowed in its marketing, and in some cases, advertising may be outright banned. So, how should you approach the marketing and promotion of cannabis-based products? This is where working with an SEO agency with extensive CBD SEO experience can help!
Promoting your business online is never easy, even all advertising options are available. But things get considerably more complicated when your industry is considered “restricted: the way cannabis products are in many regions. So, what are the specific challenges facing the promotion of Cannabis & Hemp businesses? And more importantly, what makes our CBD SEO so useful?
Misunderstanding the concept of CBD products. Cannabis-based products are often assumed to have psychedelic properties the way THC products do. But many cannabis products such as those containing CBD and medical hemp are completely safe and non-psychedelic. Unfortunately, they are often grouped in with
Different regulations for different markets. Restrictions on CBD and hemp products can vary greatly depending on the region you want to operate in. Although in 2018 the so-called “Farm Bill”, certain hemp substances were removed hemp from the list of controlled substances in the U.S., the regulations surrounding the sale and promotion of CBD products remain blurry.
With that in mind, CBD SEO requires careful legal research with attention paid specifically to rules and regulations.
Last but not least – not every hosting service or domain will even allow CBD-related content. When working in the hemp industry, companies need to research what hosting services will and will not allow. They can either wing it and learn from the other’s mistakes, do their own research, or they can trust an SEO agency with CBD SEO experience to make sure their content is handled properly and delivered only on CBD content-friendly domains.
We cooperate around 2 years, during this time I could see the constant growth of my website position, which brings us a good profit. I appreciate the sharp responsiveness, professionalism, and honesty of Delante. They are always willing to help and open to any new aspects of cooperation.
Now that you know the importance of arming your business with SEO for CBD, you’re probably wondering what we can offer you. Let’s start by by showing you what you will get when choosing Delante as your CBD SEO agency!
First, we have the experience. For years now, we’ve helped CBD companies gain traffic and increase their online sales. Delante’s specialists are currently managing SEO processes in over 20 countries. Our international experience, knowledge of local laws and regulations, and a solid base of CBD industry know-how make us a perfect fit to handle your CBD SEO.
It’s important to understand, SEO strategies take time. But it’s definitely worth the wait as results are long-lasting. Initial effects are usually seen after about 2-3 months from the CBD SEO launch. After that time, you’ll notice an increase in your site’s visibility. Then the organic traffic will grow, eventually bringing better conversion rates.
SEO Specialists team experienced in CBD industry SEO
An SEO Strategy tailored to the tricky CBD industry, your company’s goals, and international SEO standards
High-quality, conversion-focused content created by experienced copywriters
Monthly reports to keep you updated on the whole CBD SEO process
Easy communication via popular online channels, in English & aligned to time zones
Professional technology stack for the best analysis and process management
A solid base of CBD industry link sources and manually created high-quality links
A dedicated SEO specialist. No account managers, you work directly with the person responsible for your website optimization.
We analyze your website and determine areas to improve it for better CBD SEO performance.
Together we choose keywords with the best potential for the CBD market and relevance to your business.
Based on an SEO audit and keyword analysis we prepare a detailed CBD SEO process strategy.
We start working on your website, optimizing it on our own or with cooperation with your developers – your choice.
We support the SEO process with manually created links from quality, CBD-friendly domains to build your site’s link profile and authority.
We prepare an individual content plan and handle the creation of high-quality CBD-related content.
Each month we provide data-packed reports showing the CBD SEO process’s effectiveness and a summary of our work.
From the start of our work together, you have direct contact with an SEO Specialist ready to answer your questions.
We could go on and on bragging about our processes, but we know real-life testimonials speak for themselves. Below, you’ll find the results of CBD SEO for some of our clients.
Comparison of monthly organic traffic from the beginning of our work together to the current traffic on the site:
Website parameters before cooperation:
Current website parameters:
In this case, we were assisting the company’s internal SEO team to boost their CBD SEO process with high-quality link building that was supporting their main strategy. We managed the process for 4 distinct markets: Poland, Denmark, Finland, and Sweden.
Website parameters before the cooperation:
Current parameters:
Increase in visibility on Google.dk
Website parameters before the cooperation:
Current parameters:
Increase in visibility on Google.fi
Good communication is important and Delante knows it. Professionals in every bit. We’ve just started few months ago and I am already impressed.
SEO approach
What elements of the SEO do you want us to handle?
Current keyword ranks
How does your website currently rank for relevant CBD-related keywords?
Keyword competitiveness
How competitive and “difficult” to rank for are the keywords you selected?
Competitors’ activity
Are your main competitors engaged in CBD SEO activities? If so, What is their online marketing strategy?
Market of activity
What market is your CBD business located in? What’s the CBD competitiveness in this region?
Domain history
What’s your domain’s history? Were there any black hat strategies used in the past that would affect a current CBD SEO process?
Website quality
What’s the current quality of your website? How much work will be needed to make it more visible on the online CBD market?
Expected results
What are your expectations regarding CBD SEO results? Are there any specific growth targets you want to reach?
We know it’s a lot to consider when trying to calculate the exact price of CBD SEO. Usually, the range for the process oscillates around $1,000-2,000. At Delante, every budget is set up individually for each client. This is so we can make sure it will cover all the crucial elements and contribute to the best outcome. Often, our clients decide to start with a lower budget but decide to raise it once they realize the effectiveness of our CBD SEO.
During the first month, we tend to add our own resources to ensure a better kick-off of the process. At this stage, the majority of the client’s budget goes to crucial website analysis like SEO audit. But as the process continues, money will be relocated to different process areas according to the website’s needs. This flexibility allows us to shape the CBD SEO in a way that will bring the best results.
1st month of cooperation
3rd month of cooperation
To be honest, the SEO process is always slightly different for different industries or markets. However, in the case of CBD SEO, there are more specificities that can be applied only in the CBD industry. The most important thing is that SEO for CBD requires more creativity in the process itself as it has to work around the law regulations and other limitations of CBD promotion. We describe this matter in detail above, check it out!
When choosing your CBD SEO agency, the ultimate criterion to follow is the agency’s experience. The CBD industry is quite a specific area to work with and it’s best to find an SEO provider that already has a history of working with CBD firms and can prove the effectiveness of CBD SEO. That’s why we’d recommend starting your research by looking into SEO firms’ case studies.
The price for CBD SEO cooperation will vary depending on different factors (such as website current condition, domain age, domain history, etc.). However, usually, the prices start at $1000-2000 per cooperation. If you want to know more about the elements influencing the final price of CBD SEO – check above.
Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 24h.
Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.
At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.
You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.
Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?
