In 2020, the Cannabis & Hemp industry was valued at a whopping 9.1 billion U.S dollars. Its growth is forecast to rise at an impressive 26.7% with industry revenue projected at over $70 billion by 2028 (source). This makes it one of the fastest-growing and robust industries in the world, with hundreds of new businesses launching globally every year. Competition is fierce as more and more companies vie for a piece of this lucrative market. At first, it might appear that success in an environment with such growth potential might be achieved with little effort, even with the increasing number of competitors, but there’s one major catch.
While cannabis products continue to rise in popularity around the world, there are often regional limitations around their promotion. Local laws may regulate methods allowed in its marketing, and in some cases, advertising may be outright banned. So, how should you approach the marketing and promotion of cannabis-based products? This is where working with an SEO agency with extensive CBD SEO experience can help!
Promoting your business online is never easy, even all advertising options are available. But things get considerably more complicated when your industry is considered “restricted: the way cannabis products are in many regions. So, what are the specific challenges facing the promotion of Cannabis & Hemp businesses? And more importantly, what makes our CBD SEO so useful?
Misunderstanding the concept of CBD products. Cannabis-based products are often assumed to have psychedelic properties the way THC products do. But many cannabis products such as those containing CBD and medical hemp are completely safe and non-psychedelic. Unfortunately, they are often grouped in with
Different regulations for different markets. Restrictions on CBD and hemp products can vary greatly depending on the region you want to operate in. Although in 2019 the so-called “Farm Bill”, certain hemp substances were removed hemp from the list of controlled substances in the U.S., the regulations surrounding the sale and promotion of CBD products remain blurry.
With that in mind, CBD SEO requires careful legal research with attention paid specifically to rules and regulations.
Last but not least – not every hosting service or domain will even allow CBD-related content. When working in the hemp industry, companies need to research what hosting services will and will not allow. They can either wing it and learn from the other’s mistakes, do their own research, or they can trust an SEO agency with CBD SEO experience to make sure their content is handled properly and delivered only on CBD content-friendly domains.
CBD Website SEO Audit
SEO audit. The first, and incredibly important step of analyzing your website in terms of CBD SEO. Our top priority is to understand what’s working and what’s not, and then discover every possible reason for your brand not being displayed in searches. The initial audit always includes technical analysis (e.g. whether the hosting is CBD content-friendly or that the website set up allows proper optimization), research into the website’s online presence, and content analysis.
Selecting Keywords for CBD Industry
Keywords Selection. In the case of CBD SEO, well-selected keywords are a must to beat the competition and take the website to the top of Google SERPs. With years of experience working with CBD companies, we have honed the most effective method of keyword selection. To get the CBD website directly to its target audience, we focus on long tail phrases, specific keywords that can lead directly to conversions and CBD product sales.
Promoting CBD Business With High-Quality Content
Quality Content. The next stage of our CBD SEO is to optimize your site’s content. It’s where – without any direct ads – we grab the customers’ attention and reinforce your competitive advantage. We’ll create a CBD SEO strategy for your site, planning the frequency of posts, specific topics to focus on, and what materials will provide potential clients with top-notch expert knowledge. With CBD SEO your content is essentially your ad copy, and we know how to make good use of it!
CBD SEO Link Building Process
Link Building. An integral part of every CBD SEO strategy is content distribution through link building. Because not every website will publish CBD content, thorough research is needed to find referring domains that will allow backlinks and at the same time will be of the highest quality. Because of our extensive experience in the CBD industry, we have a comprehensive database of domains with top parameters to help build links for our clients. Every link that matches the topic will help build brand awareness and establish you as an expert in the CBD industry.
First, we have the experience. For years now, we’ve helped CBD companies gain traffic and increase their online sales. Delante’s specialists are currently managing SEO processes in over 20 countries. Our international experience, knowledge of local laws and regulations, and a solid base of CBD industry know-how make us a perfect fit to handle your CBD SEO.
When will you see the results from your individual CBD SEO strategy? It’s important to understand, SEO strategies take time. But it’s definitely worth the wait as results are long-lasting. Initial effects are usually seen after about 2-3 months from the CBD SEO launch. After that time, you’ll notice an increase in your site’s visibility. Then the organic traffic will grow, eventually bringing better conversion rates.
Not convinced yet? Let’s have a look at some customers’ reviews!
Client 1 – Online CBD Store
Comparison of monthly organic traffic from the beginning of our work together to the current traffic on the site:
Website parameters before cooperation:
Current website parameters:
Client 2 – link building for CBD Online Store
In this case, we were assisting the company’s internal SEO team to boost their CBD SEO process with high-quality link building that was supporting their main strategy. We managed the process for 4 distinct markets: Poland, Denmark, Finland, and Sweden.
Website parameters before the cooperation:
Increase in visibility on Google.dk
Website parameters before the cooperation:
Increase in visibility on Google.fi
Check the full case study and effects on 2 other markets:
Owner, Vaping Equipment Store
We know it’s a lot to consider when trying to calculate the exact price of CBD SEO. Usually, the range for the process oscillates around $1,000-2,000. At Delante, every budget is set up individually for each client. This is so we can make sure it will cover all the crucial elements and contribute to the best outcome. Often, our clients decide to start with a lower budget but decide to raise it once they realize the effectiveness of our CBD SEO.
So, how do we spend the client’s budget when managing their CBD SEO? During the first month, we tend to add our own resources to ensure a better kick-off of the process. At this stage, the majority of the client’s budget goes to crucial website analysis like SEO audit. But as the process continues, money will be relocated to different process areas according to the website’s needs. This flexibility allows us to shape the CBD SEO in a way that will bring the best results.
Here’s an example of a CBD SEO budget relocation over time:
To be honest, the SEO process is always slightly different for different industries or markets. However, in the case of CBD SEO, there are more specificities that can be applied only in the CBD industry. The most important thing is that SEO for CBD requires more creativity in the process itself as it has to work around the law regulations and other limitations of CBD promotion. We describe this matter in detail above, check it out!
When choosing your CBD SEO agency, the ultimate criterion to follow is the agency’s experience. The CBD industry is quite a specific area to work with and it’s best to find an SEO provider that already has a history of working with CBD firms and can prove the effectiveness of CBD SEO. That’s why we’d recommend starting your research by looking into SEO firms’ case studies.
The price for CBD SEO cooperation will vary depending on different factors (such as website current condition, domain age, domain history, etc.). However, usually, the prices start at $1000-2000 per cooperation. If you want to know more about the elements influencing the final price of CBD SEO – check above.
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