Promoting your business online is never easy, even all advertising options are available. But things get considerably more complicated when your industry is considered “restricted: the way cannabis products are in many regions. So, what are the specific challenges facing the promotion of Cannabis & Hemp businesses? And more importantly, what makes our CBD SEO so useful?
Misunderstanding the concept of CBD products. Cannabis-based products are often assumed to have psychedelic properties the way THC products do. But many cannabis products such as those containing CBD and medical hemp are completely safe and non-psychedelic. Unfortunately, they are often grouped in with
Different regulations for different markets. Restrictions on CBD and hemp products can vary greatly depending on the region you want to operate in. Although in 2018 the so-called “Farm Bill”, certain hemp substances were removed hemp from the list of controlled substances in the U.S., the regulations surrounding the sale and promotion of CBD products remain blurry.
With that in mind, CBD SEO requires careful legal research with attention paid specifically to rules and regulations.
Last but not least – not every hosting service or domain will even allow CBD-related content. When working in the hemp industry, companies need to research what hosting services will and will not allow. They can either wing it and learn from the other’s mistakes, do their own research, or they can trust an SEO agency with CBD SEO experience to make sure their content is handled properly and delivered only on CBD content-friendly domains.