Struggling to promote your CBD business online? CBD SEO can be your way to stand out from competitors and become visible in search results!

Cbd seo - why do you need it?

In 2020, the Cannabis & Hemp industry was valued at 3.61 billion U.S dollars and is now expected to expand by 16.2% of the compound annual growth rate by 2028 (source). The data makes the industry one of the fastest growing on the market with hundreds of new businesses coming into existence. The competition in the industry becomes fierce and the potential client base of people interested in CBD products increases. It’d seem like becoming successful in the business is not that hard even with the increasing number of competitors, but there’s one catch.

While CBD & hemp-based products become more popular worldwide, there are many limitations regarding their promotion. Depending on the local law regulations and types of products traditional methods of becoming visible among target groups are either limited or totally banned. So, is there any way to promote CBD business despite the limitations? Here’s where a CBD SEO agency with experience in SEO for the hemp industry can help.

Main problem of promoting CBD online & how CBD SEO helps

Promoting business online is not an easy task, even if you have a full spectrum of promotional aids available. Things get even more complicated when your industry is considered restricted. So, what are the challenges of promoting Cannabis & Hemp businesses, and most importantly, what makes CBD SEO so helpful?

Misunderstanding the concept of CBD products. Often cannabis-based products are equated with psychedelic substances like THC. While the actual products provided by manufacturers are based on CBD and medical hemp (substances that are safe and nonpsychedelic) the misunderstanding causes a lot of controversies for the industry in general which leads to limitations.

Different regulations for different markets. Restrictions regarding CBD and hemp substances vary depending on the area you want to operate in. Although, in 2019 the so-called “Farm Bill”, signed into effect by the president of the US, removed hemp from the Controlled Substances and upheld FDA’s authority to regulate certain products containing hemp, whether it’s entirely legal to promote CBD products remains blurry.

With that in mind, CBD SEO requires careful legal research and paying attention to local market regulations.

Last but not least – not every hosting service or domain allows CBD-related content. When working in the hemp industry, companies need to research what hosting services allow such content. They can either learn from one’s mistake, research the topic, or trust a CBD SEO agency to make sure their content is well placed and distributed on CBD content-friendly domains.

We cooperate around 2 years, during this time I could see the constant growth of my website position, which brings us a good profit. I appreciate the sharp responsiveness, professionalism, and honesty of Delante. They are always willing to help and open to any new aspects of cooperation.

Pawel Krystian


Elements of CBD SEO

Every industry requires a different SEO approach and so does the CBD field. Here are the key elements Delante’s CBD SEO is composed of:

CBD Website SEO Audit

SEO audit. The first, and incredibly important step of CBD SEO is analyzing your website. Our priority is to discover every possible reason that stops the brand from being displayed in searches and point out all the strong areas. The audit always includes technical analysis (e.g. whether the hosting is CBD content-friendly or the website set up allows proper optimization), website’s online presence research, and content analysis.

cbd seo audit

keyword selection for cbd seo

Selecting Keywords for CBD Industry

Keywords Selection. In the case of SEO for CBD, well-selected keywords are a must to beat the competition and take the website to the top of Google SERPs. That’s why during years of working with CBD companies, we focused on exploring the most effective method of keyword selection. To get the CBD website to its target audience, we go with a long tail, specific keywords that can directly lead to conversions and CBD product sales.

Promoting CBD Business With High-Quality Content

Quality Content. The second base for CBD SEO is optimized content. It’s where we build a competitive advantage and work the way up to customers’ attention without using direct ads. Creating SEO for CBD strategy, we plan the frequency of posting, specific topic range, and expert materials that will provide potential clients with top-notch knowledge. In CBD SEO content is basically your advertisement, so we make sure to make good use of it!

CBD SEO Link Building Process

Link Building. An integral part of every CBD SEO strategy is content distribution through link building. The trick is not every website will publish content seen as controversial like in the CBD case. That’s why it requires thorough research of referring domains that will allow backlinks and at the same time will be of the best quality. With our experience in the CBD industry, we have access to our own base of domains with top parameters to build links for our clients. Every link that matches the topic will help build brand awareness and create an expert image in the CBD industry.

Why delante should be your CBD SEO agency

Now that you know why it’s important to arm your business with SEO for CBD, you probably start to wonder what we can offer you. Let us start by showing you – what you will get when choosing Delante as your CBD SEO agency!

First of all, we have the experience. For years now, we have helped CBD companies gain traffic and increase their online sales with available resources. Delante’s specialists are now managing SEO processes in over 20 countries. Our international experience, knowledge of local law regulations, and a solid base of CBD industry know-how make us a perfect fit to handle your CBD SEO.

When will you see the results of your individual CBD SEO strategy? At this point, you need to know that SEO takes time to bring the full results. However, it’s definitely worth the wait as its results last in the long term. The first effects are usually visible after about 2-3 months since the CBD SEO kicks off. You’ll notice an increase in your site’s visibility. Then the organic traffic will grow and eventually it’ll bring better conversion rates.

SEO effects

Not convinced yet? Let’s have a look at our customers’ reviews!

cbd seo review

cbd seo review
Find more of what our clients have to say about cooperation at our Clutch.co profile!



What you get when choosing Delante’s CBD SEO

SEO Specialists team experienced in CBD industry SEO

SEO Strategy tailored to tricky CBD industry specificities, your company’s goals, and international SEO standards

High-quality content focused on conversion created by experienced copywriters

Monthly reports to keep you updated on the whole CBD SEO process

Easy communication via popular online channels, in English & aligned to time zones

Professional technology stack for the best analysis and process management

A solid base of CBD industry link sources and manually created high-quality links

A dedicated SEO specialist. No account managers, you work directly with the person responsible for your website optimization.

CDB SEO with Delante - how do we do it?

We’re proud of our process flow and believe in the transparency of cooperation. We realize that our clients want to know what they sign up for. So, here’s what Delante’s CBD SEO process includes:


SEO Audit

We analyze your website and determine areas to improve it for better CBD SEO performance.



Together we choose keywords with the best potential on the CBD market and relevance to your business.


Action Plan

Based on SEO audit and keyword analysis we prepare a detailed CBD SEO process strategy.



We start working on your website. We optimize it on our own or with cooperation with your developers – you choose.



We support the SEO process with manually created links from CBD-friendly and quality domains to build your site’s link profile and authority.



We prepare an individual content plan and take care of high-quality content creation in the CBD topics.



Each month we provide data-packed reports that show the CBD SEO process’ effectiveness and summarize our work.



From the start of cooperation, you have direct contact with an SEO Specialist ready to answer your questions.

CBD SEO effects - our clients' succes stories

We could brag about our processes for hours, but we know that the best way to show you how they work is to give you real-life testimonials. Below, you’ll find the results of CBD SEO for some of our clients.

Client 1 – Online CBD Store

Comparison of monthly organic traffic from the beginning of cooperation to current traffic on the site:

effects of cbd seo process

Website parameters before cooperation:

cbd online store parameters before cooperation

cbd link building effects

Current website parameters:

cbd link building effects

effects of cbd link building

Client 2 – link building for CBD Online Store

In this case, we were helping the company’s internal SEO team boost their CBD SEO process with high-quality link building that was supporting the main strategy. We managed the process in 4 markets: Poland, Denmark, Finland, and Sweden.


Website parameters before the cooperation:

cbd seo link building case study

Current parameters:

Increase in visibility on Google.dk

visibility increase in cbd seo


Website parameters before the cooperation:

seo for cbd industry case

Current parameters:

seo for cbd industry case

Increase in visibility on Google.fi

seo for cbd industry case

Check the full case study and effects on 2 other markets:

cbd seo case studies

Our processes are being recognized

Good communication is important and Delante knows it. Professionals in every bit. We've just started few months ago and I am already impressed.

Walker Wilkerson

Owner, Vaping Equipment Store

SEO for CBD - how much is it, really?

When you decide to cooperate with a CBD SEO agency one of the first things to consider is how much will you have to pay for the process. The answer is not that easy – it depends. Here are the factors that may impact the final price of CBD SEO:


What elements of the SEO do you want to entrust us with?

keyword ranks

How does your website currently ranks for relevant CBD-related keywords?


How competitive and “difficult” to rank for are CBD keywords you selected?


Are your main competitors engaged in CBD SEO activities? What is their online marketing strategy?

of activity

On what market does your CBD business is operated? What’s the CBD competitiveness in this region?


What’s your domain’s history? Where there any black hat strategies that would affect a CBD SEO process?


What’s the current quality of your website? How much work will be needed to make it visible on the online CBD market?


What are your expectations regarding CBD SEO results? Are there any specific growth targets you want to reach?

We know it’s a lot of factors to count in when calculating CBD SEO price, so to give you some specifics, usually, the price for the process oscillates around $1000-2000. In Delante, every budget is set up for each client individually, so we can make sure it will cover all the crucial elements and will contribute to the best results. Often, our clients decide to start the process with lower budgets and raise it up when they notice the effectiveness.

So, how do we spend the client’s budget when managing the SEO process for the CBD? Usually, how we allocate the money depends on the stage of the process. During the first month, we tend to add our own resources to ensure better kick-off of the process, while the majority of the client’s budget goes to crucial website analysis like SEO audit. Later on, the money will be relocated to different process areas according to the website’s current needs. It’s the flexibility that allows us to shape CBD SEO in a way that will bring the best results.

Here’s an example of CBD SEO budget relocation over time:

SEO for CBD budget ratio 1 month
1st month of cooperation
seo for cbd ratio in the 3rd month of cooperation
3rd month of cooperation

Technology stack

SEO for CBD will require top-notch tools to ensure the highest quality of the process. In Delante we only go for the best technology & use external tools to analyze and monitor our CBD SEO effectiveness. These include:

Delante is responsible for SEO for 4 of our European domains (DE, ES, IT, FR). It's convenient to have one point of contact for all those processes. We definitely see a steady growth in our online visibility.

Agata Jasinska

General Manager

CBD SEO - Most frequently asked questions

To be honest, the SEO process is always slightly different for different industries or markets. However, in the case of CBD SEO, there are more specificities that can be applied only in the CBD industry. The most important thing is that SEO for CBD requires more creativity in the process itself as it has to work around the law regulations and other limitations of CBD promotion. We describe this matter in detail above, check it out!

When choosing your CBD SEO agency, the ultimate criterion to follow is the agency’s experience. The CBD industry is quite a specific area to work with and it’s best to find an SEO provider that already has a history of working with CBD firms and can prove the effectiveness of CBD SEO. That’s why we’d recommend starting your research by looking into SEO firms’ case studies.

The price for CBD SEO cooperation will vary depending on different factors (such as website current condition, domain age, domain history, etc.). However, usually, the prices start at $1000-2000 per cooperation. If you want to know more about the elements influencing the final price of CBD SEO – check above.