Keyword Research Using Reddit, Quora, Forums & Web 2.0 to Increase Sales by +450%



Keyword Research Using Reddit, Quora, Forums & Web 2.0 to Increase Sales by +450%
31 August 2023
Your main goal is to attract traffic that actually converts on your website, right? And for that, you need the right keywords. While keyword research is relatively easy for many industries, things get a bit trickier when you're dealing with niche or regulated areas like adult content or gambling. Trust me, relying on your gut feeling or guesses won't cut it here - you need a smarter strategy. Stay with me and I’ll guide you on how to use Reddit, Quora, and Web 2.0 for keyword research that will bring in more of those converting customers you're after.



Table of content

You work in a niche or regulated industry. You want to do keyword research. What do you do?

You probably brainstorm potential search terms related to your business. Later, you check their metrics in SEO tools. Interestingly, instead of the information on search volume, competition, and related keywords – to your surprise – the report shows you…

Hand Give GIF by Fantastic3dcreation - Find & Share on GIPHY

Source: giphy

“Wait, what?” you think to yourself, “I must have misclicked or selected the wrong option,” so you try again.

This time you follow the keyword research process a bit slower, and more carefully, placing focus on the details. What happens? The result is exactly the same. The report on keyword metrics doesn’t only look suspiciously weird but it’s also strangely unhelpful, showing you almost no valuable information that you could incorporate into your SEO strategy to attract more converting customers.

Are you struggling to find new keywords for your website? Choose our Long Tail SEO Services and let us do the job!

Find out more!

Have you done something wrong? Probably not.

So, what’s the issue here?

Why SEO Tools Don’t Always Show Data on Keywords

To understand this issue, you need to realize two things.

To check keyword data, we often rely on trusted SEO tools to provide us with essential metrics like search volume and keyword difficulty, or KD for short. But here’s the catch – popular SEO tools don’t always reveal the whole picture.

While this method is generally reliable, it may not always work as expected – as you’ve probably seen it for yourself a couple of times.

The reason lies in how SEO tools estimate the search volume and KD – those metrics aren’t based on actual search data. Neither are they based on internet users’ search behavior.

Those estimates are based on data from paid advertisements.

Excuse Me Wow GIF by Mashable - Find & Share on GIPHY

Source: giphy

And this is the first thing.

The other thing is that some industries can’t be advertised online. Naturally, the regulations regarding online advertising vary from country to country, but among the niche and regulated industries that commonly face restrictions or limitations on online advertising, there are

  • Adult Industry
  • Gambling and betting
  • Tobacco and vaping
  • CBD and cannabis
  • Pharmaceuticals
  • Weapons and firearms
  • Cryptocurrency and ICOs
  • Alcohol

This means that doing regular keyword research will pose quite a challenge if you work in an industry where paid advertising is limited due to some legal restrictions.

I assume the fog has lifted, hasn’t it? Now you understand why your keyword research tools fail to provide you with the data you need. So, how are you supposed to find the valuable keywords that your potential customers are actively searching for?

No worries, there is a way to do it.

How to Do Keyword Research for Niche and Regulated Industries

First of all, I advise against relying on your intuition when it comes to creating a list of keywords. Instead of basing your content optimization on guesswork, better take a different approach. Let me explain.

So far, I’ve developed a couple of tried-and-tested strategies that work for both niche industries and those limited by restrictions. The good news is that, in most cases, these strategies overlap so there is not much of a difference between them, especially since the main goal remains the same: find user queries that are entered into search engines, but aren’t targeted by Google ads, hence remaining hidden from SEO tools’ volume estimations.

If you want to find the keywords your target audience types into the browser, do:

  • competitor analysis boils down to analyzing the keywords your competitors use on their websites (eg. in meta tags) and in their content.
  • user query research that depends on visiting websites like Reddit or Quora, where you delve into the language your target audience uses to talk about things related to your industry.

I guess this sounds pretty reasonable and doable, right? So, let’s see why drawing inspiration from your market rivals can be a smart move.

Keyword Research Inspired by Your Competitors

Trust me, your competitors’ web content can be a goldmine of information on how your potential customers search for products or services like yours.

There is a great chance that your market rivals, who have been in the industry longer than you, have already conducted multiple keyword researches and tests to figure out what search queries work best for your target audiences. Analyzing their strategies can help you identify valuable phrases to use on your own website. Honestly, it’s not as complicated as it sounds.

Simply start by analyzing their page titles, heading structures, and articles, and you’ll discover new phrases that will inspire you to come up with web content ideas. When you write and publish those keyword-rich texts, you’ll draw the attention of your target audience to your website.

As you may have already guessed, it’s more efficient to focus on the competitors who not only offer similar products or services to yours, but also have their keywords appear in the top 3, top 10, and even top 50 search results.

Here’s another crucial aspect I’d like to draw your attention to. Namely, if they have higher website traffic, it might indicate that they offer some valuable and sought-after content you may be missing out on. See what that may be and try to create a similar piece of content to publish on your website. Naturally, copying others’ work is a total no-go. Instead, consider crafting a similar piece yourself, or if needed, you can involve a copywriter.

The goal?

Create even better content pieces for your target audience’s benefit.

How can you do that?

Add more value, suggest alternative solutions, and present fresh perspectives/insights. In general, do your best to make these pieces of content more useful for your target audience.

Last but not least, keep in mind that keyword research is an ongoing process. Doing it just once may not be enough to outrank your competitors. You need to include running such a keyword analysis into your quarterly to-do list because this can help you stay ahead in the race for visibility and customer engagement.

I hope I managed to illustrate the benefits of browsing your competitor’s website to uncover new keywords. Maybe, you’re even hyped to run such a competitor keyword analysis right now, which is truly great.

However, before you start, let me ask you a question: Do you really know what your closest market rivals are?

Discovering Your Competitors via Google Search

Some of my Clients come to me with a ready-made list of their competitors. Honestly, that’s truly amazing because the verification process – whether or not these are the actual competitors – is much simpler. Still, I know that correct identification of market rivals isn’t always easy, especially in niche and regulated industries.

No worries, though. If you’re uncertain about who dominates the search engine results pages (SERPs) in your industry, there’s a simple and effective method to find this out.

There is an approach I’ve found particularly useful. The good news is that the method I’m about to show you works well no matter the industry you work in.

STEP 1 Type in one of the primary keywords for which you’ve already optimized some of your pages into Google.

STEP 2 Check out the pages ranking at the top – those are your main competitors in the market.

STEP 3 To get a broader picture, repeat this procedure a few times, each time using different keywords. Naturally, don’t pick the keywords at random, but rather choose the ones that you find the most valuable for your business. For example, these can be the keywords that you use in your product/service descriptions or category pages.

In this simple way, you identify who ranks highest for the same keywords you’re targeting.

However, before adding a particular brand to your competitor list, don’t forget to verify if the top results really belong to your direct competitors. How can you do that?

Suppose you specialize in providing SEO and SEM services, and you search for the phrase “SEO Services” on Google. In the top 10 results, you might find a website offering an array of marketing services, including PR, social media management, email marketing, and more. While this brand may compete with you for that particular keyword, its overall offering is much broader than yours, meaning it’s not your closest market rival. In such cases, analyzing their keyword strategy may not give you the desired insights mostly because they offer way more than just SEO services.

Similarly, if you work in a restricted industry like the adult sector, you must remember that comparing keywords with an e-commerce store offering a broader product range than you do, may be a pretty bad idea. Why? Well, there’s no use trying to rank for products that your store doesn’t even have, right?

Once again, when you finally have the market rivals identified, go through and analyze their pages, explore their store categories, and examine how they use keywords in product descriptions and blog posts.

That is basically it when it comes to finding your closest competitors via Google Search. If you have access to advanced SEO tools, you may also try the following method, which is…

Using SEO Tools to Discover Your Competitors

This method may be a bit quicker than the one we’ve just discussed. To walk you through, I’m going to use the Delante official website and SEMRush.

STEP 1 Open SEMRush. From the left sidebar, select Domain Overview.

how to do competition research in semrush

STEP 2 Into the search bar, enter your website’s URL. From the drop-down menu, select Worldwide.

semrush domain overview

STEP 3 Click the green Search button to see the list of websites you compete against for the top results in SERP.

competitors overview semrush

What’s important, this time, and again, I encourage you to verify if the identified brands and companies are indeed your actual competitors. To do this, use the same method as discovering your closest market rivals via Google Search, which I described above.

Once you successfully identified your competitors, you may consider doing an extra step and running a content gap analysis. Here’s why doing so may help you outrank your rivals in SERP.

Extra Step: Content Gap & Competitive Link Analysis

When you have the list of your market rivals, it would be a pity not to run a content gap analysis. You may want to do that simply to find not only new blog post ideas but also more keywords that your competitors use on their websites, but you don’t.

By doing so, you discover the areas where your competitors outperform you in terms of content creation. When you write similar – but better! – articles and blog posts to cover the content gap, you automatically improve your website visibility. And higher visibility equals more organic traffic and a higher conversion rate.

That’s why I encourage you to run the content gap analysis as this is one of the easiest ways to understand what areas you need to improve in your content strategy to enhance your online visibility. For the step-by-step guide, be sure to check How to Do Content Gap Analysis.

Here’s another brilliant idea to improve your online visibility: go beyond content gap analysis and run link gap analysis. This method gives you valuable insights into your competitors’ backlink strategies, providing you with a list of websites that link to them but not to you. If you manage to acquire a couple of backlinks from these authoritative sources, you will significantly boost your search engine rankings and enhance your online presence. So, don’t miss this opportunity and see How to Do a Competitive Link Analysis to Boost Visibility.

If you follow my advice and make use of the list of competitors to run either of the above analysis, that would be great! After all, these are two other ways that promote higher visibility.

Now, however, let’s move back to the main topic of my article, shall we?

Using Google Search for Keyword Research

You’ve just learned how to find new keywords by looking into your competitor’s websites.


Now, let’s go through another keyword research technique I frequently use for my Clients in niche and regulated industries. It involves using Google Search. While this method won’t provide you with exact volume data, it offers valuable insights into what shows up in Google’s search results for your selected keywords.

Just type a target keyword and see what pops up. You might be pleasantly surprised by the number of valuable keywords you can uncover using this method.

By figuring out what your potential customers are asking on the internet, you will be able to adjust your product descriptions and web content to satisfy those needs.

While analyzing the results, try to understand what makes the customers type this query in the first place. What is their search intent? How can your products/services address and solve these problems? Basically, try to ask yourself questions like:

  • Why do they need my products?
  • How can my target audience find my products?
  • What aspects do they consider before making a purchase?
  • How can I persuade them to make use of my products?
  • What problems can my product help them solve?

By answering these questions, it becomes easier for you to create compelling product descriptions, blog posts, and content that resonates with our target audience. Trust me, once you publish such useful and customer-oriented web content, you will see higher conversions – I’ll show you the proof in a moment. Now, however, let’s go through the process together.

Using Google Search for the Exploratory Phase of Keyword Research

So, where do we begin this process? Well, we need to start by typing something into Google, right?

In the beginning, I suggest you follow your common sense. Type some general keyword that aligns with your business strategy, or a keyword that you discover during competitor analysis.

To make the whole process easy to comprehend, I’m going to use some generic terms. At the same time, I’d like to remind you that this process works wonders even if you need to look for some highly specific, often long-tail keywords.

First, let me show you an example of keyword research conducted for a company operating in a niche industry. After that, we’ll go through another example of keyword research done for a brand working in a regulated industry.

Exploratory Phase of Keyword Research for a Niche Industry

Our niche industry is a company that manufactures and sells farm tractor trailers.

STEP 1 Open Ahrefs and type the keyword into the search bar.

ahrefs shows no data on the keyword

A quick check in Ahrefs reveals that the keyword “farm tractor trailer” has almost zero search volume in the UK, and a bit higher in the USA (yet, also very low).

Conclusion? Well, farm tractor trailers are a niche product so running huge ad campaigns for this type of goods doesn’t make much sense.

STEP 2 Type the same keyword into the Google search bar. Interestingly, when you press Enter, you will see quite a number of pages optimized for this keyword – take a look:

google search results for track trailers keyword

My advice for you is to run through the results to do a quick content gap analysis. It’s highly possible that some of the pages are owned by your close competitors, so you may get inspired by their content strategy.

So, x-raying those pages is one thing. The other is…

STEP 3 Taking a look at the People Also Ask and…

people also ask for the keyword truck trailers

…Related Questions SERP features.

related searches for keyword truck trailers

Both sections may feature some valuable keywords that you haven’t used for your content strategy yet.

In these sections, you’ll discover phrases, keywords, and questions that your potential customers actually ask Google. If you’re lucky, some of these will be perfect for your brand and product range. Later, you can use your creativity and add those keywords and phrases to the headings, or even use them as blog post topic ideas.

For instance, in this particular case, I could create a comprehensive article discussing how many trailers a tractor can hold and why. I could also prepare another piece on farm tractor trailer prices, informing my customers if farm tractors are expensive.

The “People Also Ask” section displays related questions based on the user’s query, providing additional relevant information and insights. This is genuinely great for keyword research because this SERP feature gives you insights into what your potential customers truly want to know.

Again, this form of keyword research may not give you sufficient info on search volume (as some phrases may have low search volume), but it shows you two incredibly useful things:

  • real user intentions, and
  • the actual queries people are actively searching for.

The thing gets a bit more complicated when you want to run similar keyword research for regulated industries. Why? Because it’s likely that neither of these two SERP features will be displayed.

No need to worry, though. Here’s how you can find inspiration and keywords to create compelling web content and satisfy your potential customers’ thirst for knowledge, essentially welcoming them to your website.

Exploratory Phase of Keyword Research for a Regulated Industry

Doing keyword research for restricted and regulated industries is a bit trickier. This is mainly due to the fact that the hints and clues might not come to you as easily as they usually do when looking for search queries in niche industries where advertising isn’t subject to legal restrictions.

This time, let’s take the adult industry, for example.

Imagine you’re an owner of an online store selling sex toys. You know who your market rivals are, so you do a regular content gap analysis to see what pieces of writing help your rivals get the top positions.

STEP 1 You’ve spotted a new competitor’s article titled “How to Choose the Perfect Male Sex Toy.” Click on it to see what information it is made up of.

Usually, in such a how-to, you’re likely to find information about the various types of toys, their differences, functionalities, and recommendations for use. My advice to you: filter out the useful bits, focus on what matters to you as a potential customer, and then move on to the verification stage.

STEP 2 Naturally, if advertising such products is legal in your target country, you can use SEO tools to check the search volume of the keywords you discovered a few moments ago. But what if these tools fail to show you anything substantial, as we discussed earlier? (This scenario is more probable, to be honest.)

That’s when strategic keyword selection comes into play. This is when you literally need to hand-pick your high-converting keywords.

STEP 3 Get back to Google and enter the keywords that, in your opinion, show some potential. Check if those phrases appear on other websites. Try to understand in what context people – aka your potential prospects – use those keywords: are they showing interest, or do they show a rather negative approach to this specific thing?

Generally speaking, here’s where the real detective work begins. Examine the articles and content related to your phrase. Ask yourself questions like: How are they written? What insights do they offer? What angle do they take? Through this approach, you can:

  • bypass SEO tools’ limitations on keyword metrics
  • directly access the information about your target customers’ needs
  • find out what type of content resonates with your prospects

Let’s take the phrase “first sex toy for men,” which is a fairly popular topic when talking about adult accessory stores.

keyword research forums

At first glance, it’s clear that articles addressing this query are abundant, signifying that this is indeed a topic frequently discussed across various platforms (in this case, lifestyle websites). Basically, it seems like folks love chatting about this topic!


STEP 4 Writing on this topic can bring you organic traffic, and you can approach this issue in a few ways. For example, you can either whip up separate blog posts for each of those keywords you’ve discovered or mix them all into one mega-article.

Let’s take the “buying the first sex toy,” keyword that is listed within the Quora result. You can use it to write an article that shares some insights and recommendations on the best picks, write a blog post on the history of sex toys, and provide a guide for the first-time-buyers.

One keyword, three separate blog post topic ideas. Great, isn’t it?

STEP 5 Next comes the classic process:

click on each result → give the articles a good read → assess if the content aligns with your offer → fish out the crucial pieces of information → think about the type of content you can craft to not only incorporate those new keywords but also make it super valuable for your target audience → write and publish the content → wait for the converting customers to come

PRO TIP Let me draw your attention to one incredibly important issue. The above screenshot shows you how immensely useful platforms like Quora or Reddit are. Consider them a true goldmine of keywords for your content strategy. Visit them regularly to gather authentic viewpoints, recognize concerns, and even participate in discussions with actual users (aka your potential customers). Later, transform those findings into useful and value-adding pieces of writing.

Pretty exciting, huh? So let me show you how to find the highly-converting keywords following an unorthodox approach.

Join Our Newsletter

Web 2.0 Keyword Research

If you aren’t familiar with what Web 2.0 means, this term refers to the so-called second generation of the internet. This is a place made up of interactive and user-generated content. In plain English, Web 2.0 stands for all the dynamic platforms where users actively participate, create, and share information. It’s done mainly through social media, forums, blogs, social news aggregation, and discussion websites.

I bet you’ve visited Web 2.0 at least a couple of times in your lifetime, maybe even without realizing it. Just see some of the examples of Web 2.0 platforms:

  • Reddit
  • Quora
  • Tumblr
  • LinkedIn
  • YouTube
  • Instagram

The above are known globally, however, keep in mind that almost every country has its own platforms that come under the term Web 2.0:

  • XING is popular in Germany and German-speaking countries
  • Tuenti is popular in Spain
  • Viadeo and Skyrock are popular in France
  • Vero popular in various European countries, including the UK and Germany
  • Wykop is popular in Poland
  • Lide popular is in the Check Republic
  • Lunarstorm is popular in Sweden and Finland

Reading the content and comments published on platforms like the mentioned Quora, Reddit, forums, and social networks, you gain direct access to your prospects’ preferences, struggles, and the questions they ask – precisely what you should focus on when crafting content.

Also, by visiting those platforms, you come across questions related to your niche or restrictive industry that people actively ask. More importantly, Web 2.0 gives you insight into your prospects’ intentions, and you learn what truly matters to them. And knowing that, it becomes way easier for you to create the right type of web content that attracts your target audience.

As I’ve mentioned, the more restricted or niche your industry, the tougher it’s for you to find new keywords to optimize your web content. This is where Web 2.0 comes to the rescue. In the USA, Reddit and Quora seem to take the lead, where people discuss practically every imaginable topic, so be sure to always check those two platforms first.

By looking into Web 2.0, you step away from relying solely on keyword metrics and lean into the actual questions posed by your potential customers.

So, are you ready to see how to do keyword research with Quora?

Quora Keyword Research

Let’s stick to the keyword we’ve already used, which is “first sex toy for men.”

STEP 1 When you type this keyword into the Quora search bar, you will not only get information on what sex toys people actually bought but also why they chose those specific products. Knowing that you can address potential customers’ concerns in your blog posts. When your audience feels understood, you win their trust. You become a reliable and relatable brand.

STEP 2 After you explore the answers, take a look at a Quora feature called “Related questions.” Indeed, this is another great source, as it provides you with personal insights from users. In general, you’ll find there many issues that your potential customers are particularly curious about.

Now, let’s bring the tractor and trailer topic back. Our keyword: “What should you know before buying a tractor trailer?”

how to do keyword research quora

and scroll down until you see the “Related questions” section.

keyword research quora

Can you see how many new keywords are waiting there for you? Isn’t it exactly what you need for crafting valuable content?

STEP 3 Naturally, I encourage you to also read the answers to those questions, as they often present some unique points of view and insights you may not think about.

STEP 4 Use the insights into your content creation strategy.

Okay, that was Quora. Now let’s move on to a massive online community where you can find stuff about literally anything people could possibly be into. I’m talking about Reddit, of course.

Reddit Keyword Research

Reddit, the virtual land of endless scrolling where cat memes, life advice, conspiracy theories, and niche hobbies collide in a chaotic harmony that makes you question if you ever really knew what the internet was.

I’m being ironic now, of course, but to me, Reddit is a truly amazing place where you should go to do your keyword hunting. I see this platform as an incredibly fertile source of keyword inspiration, even for highly niche or regulated industries.

STEP 1 Let’s take our keyword from a regulated industry, which is “first sex toy for men.” Type it into the search bar. Hit Enter.

STEP 2 Reddit will show you dedicated posts, called subreddits, focused on adult gadgets. You will see a number of users (remember, these are your potential customers / target audience) engaging in detailed conversations and debates revolving around this specific topic.

As an SEO Specialist, I perceive these subreddits as an ideal source of inspiration for creating the right type of content – eg. compelling product descriptions. To get the web-traffic-increasing ideas…

STEP 3 Read these subreddits, discussions, and comments. Try to figure out what your potential customers are looking for and what recommendations they receive from their fellow users.

reddit keyword research process

STEP 4 Just like Quora’s “Related questions,” Reddit suggests related threads (the right sidebar) that are worth exploring, too. Just take a look at it now. To me, the top third thread titled “Girls, do you prefer vibrators or dildos?” makes a great idea for a blog post. I see it as a product comparison, where I can list the pluses and minuses of using dildos vs vibrators. Later, I can link to my products, so the reader gets the recommendation and best picks without leaving my website.

What I want you to realize is this: The possibilities are boundless when it comes to conducting research within Web 2.0. Don’t neglect these platforms as they are lavish with highly-converting keywords and web content ideas.

Okay, that was Quora and Reddit. Now, let’s see how to dig out some precious keywords from forums.

Niche Keyword Research Using Forum

I also advise you to look into some specialized online communities, called forums. These platforms focus on one specific topic, thus being a goldmine for finding valuable insights and great keywords.

While Reddit and Quora cover a ton of ground internationally, they might not always hit the bullseye for your specific niche or target audience. Why? If your business is all about a super specific thing or it’s mostly centered in a particular world region where Reddit and Quora aren’t as big (like France, Belgium, or Poland), then you should definitely consider checking out your niche-related forums.

What’s interesting, forums attract both pros who really know their stuff and so-called newbies who are just starting out and therefore have tons of questions. This mix gives you a chance to spot real questions and concerns that your potential customers have. By creating content on your website that tackles these questions head-on, you’re not just helping them out, but you’re also showing off your expertise and building trust.

Luckily, the keyword research doesn’t differ much from what we’ve already discussed. Let’s use one of the examples we already know very well – “farm tractor trailers.”

STEP 1 Go to the forum gathering farmers and ag enthusiasts.

STEP 2 Search for the product you want to sell via your online store. In this case, it would be a “trailer.” Hit Enter.

STEP 3 You’ll likely find loads of threads talking about different aspects of trailers and tractors. Go through them. Try to understand what the main problem is. Fish out keywords. You know the drill, right?

keyword research forum

But here’s the thing: not every thread will hold value for you. That’s why you need to be selective to sift through and pick out the juiciest topics that make sense for you right now. Keep doing this, don’t get discouraged, and you’ll get access to real conversations that your target audience is having.

PRO TIP While looking for keywords people use to talk about stuff related to your niche, I suggest you give YouTube a go. Start by checking out what the YouTubers with a bunch of followers post. What I’ve noticed a number of times is that they have got tons of videos, and guess what? Those video titles and descriptions are goldmines for keywords you may want to use in your web content. Also, don’t forget about the comment section – sometimes, people drop some gold keywords there too. But here’s the deal: this method of keyword research happens to be pretty demanding, but it’s absolutely worth the extra effort – trust me.

Online Industry-Focused Communities vs. Google Search for Niche Keyword Research

“What about some industry-specific platforms that gather like-minded people, passionate about just one topic?” you may ask. And that’s good thinking!

Both Quora and Reddit are pretty general – if I can put it that way – so you’re likely to find just about everything under the sun there. The bad news is that when you’re looking for some really specific or super niche keywords and topics, these broader platforms might not give you everything you need. They will obviously give you something, but not everything. That’s why you need to find a community platform dedicated to your industry.

For example, if you sell motherboards or any other printed circuit boards, you should have a go at places like GitHub (a platform for software development). If you sell hardware and electronics, you may want to check what people say on Hackaday (a platform for hardware hackers and makers to share DIY projects and tutorials). And when you’re in fashion and apparel, you may want to spend some time looking for keywords on (a platform for fashion enthusiasts and bloggers).

Also, most platforms like those mentioned above, offer their own search feature. Use it to find related topics and queries. Again, get inspired by the search results and use the insight for your content creation.

Sometimes, you might not even know about these niche online spots or dedicated forums I’m talking about right now. So, a quick search can actually help you discover these amazing terms and phrases the insiders are using – stuff that might not pop up on a regular Google Search.

Work with us on finding new keywords and boost your online visibility!

Long Tail SEO Services

Extra Keyword Research in SEO Tools

Moving forward, let’s combine our Google and Web 2.0 findings with SEO tools. Naturally, we’re not going to focus on search volume. Instead, we’re going to uncover some promising related phrases and topics that are worth integrating into our content plan.

Start with tools like Answer the Public and SEMrush, as they can be incredibly helpful in expanding our keyword repertoire. Let’s focus on Answer the Public for now as the first few searches are free. But if you have access to a standard SEO tool or are in touch with an agency that uses such tools, that option is definitely worth exploring too.

As a reminder: Our primary goal is to drive conversions and sales rather than just boosting organic traffic. This means that we shouldn’t cross out keywords with a lower search volume.


Since a query appears in the “related keywords” section, it means people are using it to find a given product or service. Using it in your web content increases the likelihood of bringing in customers who are genuinely interested in getting the very product. Your task is to make them pick your website.

How do you do this?

By optimizing your page for the very low search volume keyword.

Let’s get down to work, shall we?

STEP 1 Pick a keyword you discovered while going through Google and Web 2.0. I’m going to use the “farm tractor trailer.”

STEP 2 Go to Answer The Public. Enter the keyword, and select the region and language. Hit the orange Search button.

STEP 3 What you see are the numerous configurations you can use your keyword in.

keyword research answear the public

You get:

  • Questions sorted by the word they begin with Can…, Are…, What…, Why…, When…, or Who…
  • Prepositions that go with your keyword
  • Comparisons
  • Related keywords

STEP 2 Pick the phrases or ready-made questions and use them in your content strategy. Add them to your headers, and use them as blog posts and product descriptions.

Using those suggestions in your content, you increase the chances of generating traffic that converts. Since you’re working with keywords of lower volume, the closer your content is to users’ queries and concerns, the greater the likelihood of not just attracting them to our site, but also persuading them to make a purchase.

Keyword Research within Regulated Industries and Legal Constraints

Here’s the last thing I’d like to draw your attention to – abide by the target country’s law and mind EEAT. Let’s talk briefly about the latter first.

One of Google’s guidelines on content creation says that Experience, Expertise, Authoritativeness, and Trustworthiness – or just EEAT for short – is a huge ranking factor.

Truth be told, Google isn’t the only one who values trustworthy, authentic, and valuable websites – regular internet users do that as well.

So, even if your business is regulated by law, just like the adult industry is, being useful for your visitors pays you big time. By saying that I mean creating pieces of content whose prime goal isn’t conversion.

Why would you do that?

Because this way you build trust and credibility.

Indeed, writing about matters like cleaning and using adult accessories safely won’t lead to higher conversion. Yet, such content provides valuable information to your users, helps them develop positive associations with your brand, and therefore influences their decision to choose our store over your competitors.

What I want to say is that low-conversion keywords may not impact your traffic or conversion significantly, but they will definitely contribute to growing your credibility and authenticity, consequently giving you a higher chance of ranking at the top of SERPs.

Finally, while striving to create informative and engaging content, you need to be aware of the limitations in certain markets imposed by regulations. Notably, those regulations can be quite stringent. Let me give you a couple of examples.

In the healthcare industry, claims that a given product can cure specific health conditions or provide miraculous weight loss results are often tightly regulated. That’s why, asserting that certain pills can instantly melt away pounds might not align with legal guidelines.

In the financial and gambling sector, making bold claims about “get-rich-quick” schemes or guaranteed investment returns can raise red flags. Regulatory bodies closely monitor financial institutions’ marketing language to prevent misleading or harmful promises.

Advertising CBD products in the Netherlands requires careful attention to regulations too. While CBD is legal for sale and consumption, the Netherlands has specific rules in place regarding its advertising. Promotional content must not make any medical claims or suggest that CBD products can cure or treat health conditions. Additionally, advertisements should not target minors or use imagery that might appeal to them.

To conclude, when writing content for your website, ensure that it aligns with the legal restrictions and regulations of each of your target countries.

What Results Can You Actually Achieve by Doing Keyword Research Using Reddit, Quora, and Website 2.0?

I guess it’s time for me to show you how powerful keyword research using Quora, Reddit, blogs, and forums really is. However, before showing you the incredible results, let me give you a few quick facts about my Client.

Industry: Adult Industry

Business model: e-commerce website selling adult toys

3 main problems:

  • a relatively new website
  • an insufficient amount of web content
  • main focus directed toward product pages

Start of cooperation: September 2022

After analyzing the case, I reached the conclusion that in order to assist the Client in attracting more converting traffic, I had to:

identify the subjects and areas of interest that captivate the Client’s target audience → find the perfect keywords used by the target audience to discuss and discover the offerings in the Client’s online store → craft various pieces of web content using those keywords and queries to truly connect and resonate with the readers

Following this multi-step process of keyword research, I succeeded in finding a bunch of new keywords that showed the potential to:

#1 improve the website’s online visibility

#2 catch the attention of and keep the target audience engaged

#3 convince them to choose the Client’s website to make the purchase

The list of these fresh keywords allowed us to create various types of blog posts and product descriptions. Also, these keywords were strategically scattered across the website, leading to pretty impressive results – just take a look:

RESULT 1 A substantial increase in indexed keywords

results of keyword research using forums

RESULT 2 A significantly higher number of website impressions in search results

quora keyword research results

RESULT 3 A massive 450% increase in revenue

Let me remind you quickly that the positive results of publishing web content saturated with the right keywords always come with a time delay. What I want to say is that: Sales growth won’t happen overnight. It’s because everything needs time to work and drive the desired outcome, which is increased sales.

keyword research forum results

Wrapping It Up: Keyword Research Using Quora, Reddit & Web 2.0

If you’re in a niche where standard SEO tools feel a bit lost – head directly to your target audience.

Visit the online places – mainly social platforms – prospective customers spend their time on. See how they chat about stuff related to your niche. Trust me, these discussions are pure gold, filled with insights about what sparks their interest, what info they crave, and what finally convinces them to hit that “Buy” button.

In short, do keyword research using Web 2.0 to uncover their purchase triggers and address their needs on your website.
Here’s one more thing. I understand that this article might seem a tad long, packed with lots of information that could be a bit overwhelming. That’s why, I want to give you a quick nugget to take away.

If your specific field or industry has got those regular SEO tools scratching their heads to find your keywords, then it’s high time you cut to the chase and connect directly with your users. Go to Web 2.0 and

  • Spot the right keywords. Take a look at the discussions and spot keywords and phrases that keep popping up. Sprinkle these terms into your content to help your website improve its visibility in search results.
  • Get inside your target audience’s head. Learn about the problems and challenges your potential customers are facing. If you address these issues on your website, you’re not just a problem solver – you’re becoming a trusted expert.
  • Fuel your content ideas. Use the questions and talks on the forum to come up with blog posts, articles, or even videos that really dig into what the forum folks are curious about.

Remember, social platforms such as Quora, Reddit, and forums are where you can discover your target audience’s interests, inquiries, and the precise triggers that lead them to make a purchase decision. Don’t ignore those places.

Here’s the very last thing I want you to know. If you’re still feeling a bit lost or overwhelmed, remember that you can always reach out to me, or anyone from my SEO Team. We’ve cracked the code for numerous demanding industries, from adult to gambling and CBD, so why wouldn’t you make use of your hands-on experience and first-hand insight?

Drop us a line anytime, or just schedule a call. Let’s make sure your online presence not only plays by the rules but also rocks the socks of your target audience!

Kuba Mądrzywołek

SEO Specialist

At Delante since 2021, where he holds the position of SEO Specialist. Graduate of Management at the University of Science and Technology. Since 2017, he has been involved in blogging, where he pretends to know about boards. There he learned the ins and outs of marketing, social media and just SEO. He is passionate about games of all kinds, good comics and volleyball.

Kuba Mądrzywołek

SEO Specialist

At Delante since 2021, where he holds the position of SEO Specialist. Graduate of Management at the University of Science and Technology. Since 2017, he has been involved in blogging, where he pretends to know about boards. There he learned the ins and outs of marketing, social media and just SEO. He is passionate about games of all kinds, good comics and volleyball.

Leave a comment


How do I find keywords for a regulated industry?

If you work in a regulated or niche industry, there are two things you can do to find the right keywords:

  1. Do competitor analysis – see what keywords your competitors use on their websites (eg. in meta tags) and in their content.
  2. Visit websites like Reddit or Quora to see what language your target audience uses to talk about things related to your industry.

My SEO tool doesn’t show keyword search volume. Why?

Keyword search volume is typically calculated based on paid advertising data. If your SEO tool doesn’t display this metric, it’s highly probable that you work within a specific niche or regulated industry. In such cases, accurate keyword search volume data might be limited or unavailable due to the unique nature of the industry.

How do I find keywords for a niche industry?

Finding keywords for a niche industry is more difficult compared to popular sectors, but it’s still achievable. Here’s what you can do:

  • Visit your closest market rivals’ websites. Explore their content to spot the keywords they’re targeting.
  • Go to online places your target audience visits regularly. Whether it’s Reddit, Quora, YouTube, or any other platform belonging to Web 2.0, try to understand the language your target audience uses to talk about stuff related to your niche, products, and services.
  • Give Google a go. Enter a search term related to your industry and see what keywords pop up in the People Also Ask and Related Questions snippets.

Get a
Free Quote


Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe